For a while, I was getting a lot of questions about whether something would be a good niche for indies. In this video, I answer the question of whether improving code performance is a good niche.

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Links of the week:

• CSuite Content published an introduction to personal PR and managing your personal brand.
• Enov8 has a new guide to GCP data masking.
• InfluxData added a glossary entry explaining overall equipment effectiveness (OEE).
• Unusual VC published a piece on AI in software development and what it means for startups.
• Careflow recently covered patient intake management software on their blog.
• Tricentis, who makes testing tools, put out an introduction to AI test automation.
• Workato shared a guide to logistics automation.
• Autify published a primer on AI quality assurance.
• Spin.AI broke down the differences between CASB vs SSPM

You may hear the terms "niche" and "positioning" tossed around a lot, often interchangeably. What do these really mean, and what's the difference?

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Links of the week:

• CSuite Content just shared a guide to enterprise reputation management.

• Enov8 has a new checklist for DLP.

• InfluxData recently updated a node red dashboard tutorial for 2026.

• Unusual VC has an interesting explainer of how startups can pivot.

• Careflow started publishing to their blow recently, including a post about longitudinal health records (and why they don't work).

• Tricentis, provider of software testing tools, updated their offering around data integrity testing.

Maybe you're currently employed or between jobs. But it occurs to you that you want to go off on your own and start consulting (as opposed to freelancing with labor services). How do you do that?

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Links of the week:

• CSuite Content has a practical guide to executive bios for business leaders.

• Enov8 shared a clear explainer on Oracle ERP data masking.

• InfluxData put together a getting-started guide to in-memory databases.

• Unusual VC explored how AI is changing software development.

• Careflow is a referral management platform for healthcare organizations.

• Tricentis explains AI Quality Assurance for modern testing teams.

Plenty of employees entertain the idea of going freelance. But one of the biggest barriers to entry is the perceived risk of doing so. Is there a way to jump to freelancing with minimal risk?

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View this podcast as a video on YouTube.

Links of the week:

• CSuite Content published a practical guide to Gen-Z slang for business leaders.

• Enov8 shared a clear explainer on SAP data masking.

• InfluxData put together a getting-started guide to MQTT.

• Unusual Ventures is an early-stage venture capital firm focused on technical founders.

• Careflow is a referral management platform for healthcare organizations.

• Tricentis offers Oracle App Testing for teams running Oracle E-Business Suite.

In this installment, a question submitter wonders whether it would be better to earn promotions into leadership before leaving the salaried world, or whether to leave as an individual contributor. Which is the right path?

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Links of the week:

• CSuite Content published a practical guide on how often executives should post on social media, including benchmarks and strategy tips for staying visible without becoming noise.
• Enov8 shared a clear explainer on test data in auditing, breaking down what it is, why it matters, and how teams should think about it from a compliance and risk perspective.
• InfluxData put together a solid glossary entry on data lakes, covering what they are, how they work, and when they make sense compared to other data architectures.

Occasionally, you might find yourself with a whale client, or at least a profitable one, that treats you poorly and shows no trust in you. How should you handle this?

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Links of the week:

• Enov8 published a helpful guide to data masking tools (and they also define data masking, if you're interested).
• Our friends over at CSuite Content published an interesting guide to becoming a thought leader.
• And finally, Tricentis put out a round-up of AI testing tools.

Occasionally, you might find yourself with a whale client, or at least a profitable one, that treats you poorly and shows no trust in you. How should you handle this?

Join us to learn more.

View this podcast as a video on YouTube.

Links of the week:

• Enov8 has a helpful guide to test data management.
• The DataOpsZone community site has a handy explainer about the concept of referential integrity.
• This guide to ephemeral environments from Test Environment Management.

Sometimes a client is looking for labor and expects you to bundle in the strategic piece. For instance, they expect architecture to come along with a software development project. How to handle this?

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View this podcast as a video on YouTube.

Links of the week:

• Enov8 recently published a take on application portfolio management best practices, for you enterprise fans.
• Spin has a round-up of the top SSPM vendors, if you're in the market.
• I just recently learned that Industry 4 is a thing, and what it is, thanks to Influx's glossary.
• If you're looking for help with Ansible tags, Netbox Labs has an introductory guide to the subject.