Strong partner ecosystems reduce risk, simplify collaboration, and accelerate growth, but only when trust comes first. In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with IAMCP India leaders Suresh Ramani and Neeraj Gargi to explore how one of the most active IAMCP chapters worldwide is creating high-trust partnerships at scale. Their conversation delves into the evolution and impact of the International Association of Microsoft Channel Partners (IAMCP) in India, including the upcoming Illuminate event, collaborative initiatives in the APAC region, and the chapter’s innovative approaches to networking and relationship-building. The episode highlights success stories from IAMCP membership, the importance of community and consistent engagement, and the leaders’ personal insights on fostering connections, adapting to changes in the Microsoft ecosystem, and driving real opportunities for growth through trust and collaboration.

Key Discussion Points:

1. The Winning Combination of Community and Networking

The focus of the Illuminate event this year is on community engagement rather than just knowledge sharing.

2. Consistent Engagement Beats Annual Events

Monthly Solution Circles, ISV initiatives, and always-on partner interaction sustain momentum year-round.

3. Real P2P Business Happens Inside IAMCP

The India chapter consistently facilitates 20–25 partner opportunities every month.

4. Advocacy Is a Differentiator

IAMCP India actively escalates partner issues with Microsoft—resolving renewal, lead, and support challenges.

5. Illuminate Is Becoming a Regional “Inspire”

With physical Inspire gone, IAMCP Illuminate events are emerging as the premier partner gathering experience.

Notable Quotes:

• “If you are serious about Microsoft, you have to be serious about IAMCP.” — Suresh Ramani

• “We don’t promise business. We build relationships—and business follows.” — Suresh Ramani

• “This year, Illuminate is not a conference. It’s a community experience.” — Neeraj Gargi

• “Every month, 20 to 25 real opportunities are shared inside our chapter.” — Neeraj Gargi

• “IAMCP should become the regional Inspire for partners.” — Suresh Ramani

Chapters:

00:00 – Introduction & Illuminate India Overview

01:13 – Leadership Journeys in IAMCP

05:39 – Why India Is Hosting Illuminate

08:24 – Building IAMCP India From the Ground Up

12:30 – Sustaining Engagement Beyond Events

16:34 – Real Partner Success Stories

20:40 – Reimagining Illuminate as a Community Event

26:02 – Global & APAC Collaboration Strategy

36:13 – Partner Advocacy in Action

45:24 – Growth Vision for IAMCP India

52:06 – Leadership, Legacy, and Giving Back

58:02 – How to Connect & Event Details

Guests:

Suresh Ramani

CEO, Techgyan: TechGyan Website

President, IAMCP APAC Region

LinkedIn: Suresh Ramani

Neeraj Gargi

CTO and Founder, Intelegain Technologies: Intelegain Technologies Website

President, IAMCP India: IAMCP India Website

LinkedIn: Neeraj Gargi

Hosts:

Anthony Carrano

LinkedIn: Anthony Carrano

Managing Partner at Dunamis Marketing: Dunamis Marketing Website

Rudy Rodriguez

LinkedIn: Rudy Rodriguez

Managing Partner at Dunamis Marketing: Dunamis Marketing Website

In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sits down with bizcise founding partner Nigel Postings to unpack how data, trust, and clear roles transform partner relationships. You’ll hear how enterprises and channel organizations use precise external and internal data to prioritize partners, focus investments, and build repeatable co-selling motions. Nigel shares practical ways to reduce risk in P2P deals, simplify complex channel decisions, and speed up collaborations so partners show up as one delivery team in front of the customer and turn insight into sustainable, shared revenue.

Guest:

Nigel Postings

Partner, Channel Partner Intelligence at bizcise

Company website: bizcise | Website

Company LinkedIn: bizcise | LinkedIn

Personal LinkedIn: Nigel Postings | LinkedIn

Host:

Anthony Carrano, Managing Partner at Dunamis Marketing

Personal LinkedIn Anthony Carrano | LinkedIn

Company website: Dunamis Marketing | Website

Rudy Rodriguez, Managing Partner at Dunamis Marketing

Personal LinkedIn: Rudy Rodriguez | LinkedIn

Company website: Dunamis Marketing | Website

Key Discussion Points:

1. Three-part channel blueprint: Assess → Intelligence → Activation.

Bizcise helps vendors and distributors first assess their channel, then add market intelligence, and finally run activation motions to recruit partners and generate digitally qualified leads.

2. Data hygiene on your website directly impacts partner and customer pipeline.

Whether you’re a global SI or a small MSP, having the right keywords, clear capabilities, and strong vendor positioning on your website is the foundation for being found in the first place.

3. Combining internal and external data creates a 360° view of channel performance.

When vendors share internal data (MDF, revenue, managed/unmanaged status) and combine it with bizcise’s external signals, they can see share of mind, partner focus areas, and where to invest or divest.

4. High-trust partnerships look like one team in front of the customer.

The most successful alliances have transparent financials, clearly defined “lanes,” joint statements of work, and the confidence to let partners directly face their most important customers.

5. AI raises the bar for partner skills and customer expectations.

As AI and Copilot become mainstream, buyers often know as much as partners. To stay relevant, partners must evolve their skills, protect their IP, and lead with business outcomes—not just tools.

Notable Quotes:

• On partnership risk and ambition: “Take the risk earlier with your own company—and don’t be fearful. Anything’s possible when you focus on the customer.”

• On what true collaboration looks like: “The client knows you’re two organizations, but they should see one delivery team.”

• On data hygiene and being found: “If someone’s searching for a Copilot partner in Atlanta, are you going to be found?”

• On share of mind in the channel: “You may be growing with a partner, but if competitors are getting more of their share, you’re still losing.”

• On what customers really care about: “Always focus on what the customer wants, not what you can deliver. They might want ‘F’ when you’re selling A, B, and C.”

Chapters

00:00 – Intro: Why Data-Driven Partnerships Matter

02:00 – Meet Nigel: From Microsoft to bizcise

05:00 – What bizcise Actually Does: Assess, Intelligence, Activation

09:00 – The Sherpa Partnership & IAMCP Award Story

13:00 – Building High-Trust Partner Frameworks

16:00 – Market Focus: Large Enterprises and Growing Channels

18:30 – When Partnerships Fail (And What to Avoid)

20:30 – AI, Copilot, and the New Partner Landscape

22:30 – Data Hygiene & Advice for Smaller Partners

24:30 – Mixing Internal & External Data for 360° Channel Insight

26:00 – Career & Partnership Advice for the Next Generation

28:00 – Closing Reflections & IAMCP Call to Action

In this engaging episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez reconnect with Patricia Maia, Director at Arquiconsult and EMEA finalist for the P2P Solution Partner Awards. Patricia shares her expert perspective on forging successful international partnerships, particularly within the Microsoft Dynamics ecosystem. She highlights the critical role of trust and honesty, the impact of cultural differences on collaboration, and the transformative power of AI in business processes. Patricia’s stories illustrate real-world challenges and solutions for working across borders, building resilient partnerships, and balancing technical expertise with people skills. Her commitment to community involvement rounds out an episode packed with practical advice and inspiring lessons for business professionals and Microsoft partners.

Guest:

Personal LinkedIn: Patricia Maia | LinkedIn

Company Website: Arquiconsult | Website

Company LinkedIn: Arquiconsult | LinkedIn

Host:

Anthony Carrano LinkedIn, Managing Partner at Dunamis Marketing

Rudy Rodriguez LinkedIn, Managing Partner at Dunamis Marketing

Podcast Website: IAMCP Podcast

Key Discussion Points:

• Strategies for building and sustaining international partnerships in the Microsoft ecosystem

• How trust, patience, and honesty drive successful collaborations

• Leveraging AI to enhance business efficiency and decision-making

• Adaptability and resilience in the face of cultural differences and challenges

• Client success stories across France, Lithuania, Germany, and beyond

• Balancing technical capabilities with interpersonal skills in partner relationships

• Frameworks for evaluating potential partners and defining partnership goals

• Community engagement and the importance of social responsibility

Notable Quotes:

• "We are in the business of people." – Patricia Maia

• "Trust is built based on honesty." – Patricia Maia

• "Partnership is a win-win situation." – Patricia Maia

• "Sometimes it starts with small things and in a year or two, we become… or a challenge comes or a new customer comes that we suddenly have that big opportunity." – Patricia Maia

• "AI is here already. It accelerates our work and brings new opportunities, but you still have to think for yourself." – Patricia Maia

• "One of the things we learn is that sometimes the countries that are smaller, like Portugal, really have to adapt to others to grow." – Patricia Maia

• "Do not point fingers, do not start blaming each other. See how you can help each other to best serve the customer." – Patricia Maia

Chapters

00:00 Introduction to Patricia Maia and the episode’s focus on partnership strategies

02:10 Partnerships and client success stories – centralizing international support

07:24 Navigating challenges in partnerships: trust, transparency, and resilience

10:29 The impact of AI on business processes and partner collaboration

13:15 Cultural insights from working across France, Lithuania, Denmark, and Spain

22:01 Balancing technical expertise and people skills in partnerships

29:15 Principles for successful partnerships: honesty, patience, and long-term vision

30:23 Patricia’s involvement in community initiatives and social responsibility

In this dynamic episode of the IAMCP Profiles and Partnership Podcast, host Anthony Carrano is joined by Eddie Bader and Rudy Rodriguez for part two of their landmark anniversary special. The trio explores seismic shifts in the Microsoft partner ecosystem, focusing on the impact of AI, evolving business models, and the power of community collaboration. With stories, actionable insights, and forward-looking predictions, listeners gain a roadmap for navigating change, harnessing innovation, and building trust in an ever-transforming industry.

Listener Links / Resource

International Association of Microsoft Channel Partners: Website

Guest:

Eddie Bader: LinkedIn

International President of IAMCP

Co-founder of RYZE Partners: RYZE Partners

Hosts:

Anthony Carrano, Principal at Dunamis Marketing: LinkedIn

Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn

Dunamis Marketing Corporate Website: Dunamis Marketing

Podcast Website: IAMCP Podcast

High-trust networking that drives real Microsoft partner growth.

Discover how Microsoft partners and tech leaders can unlock exponential growth through intentional partnerships. In this episode, IAMCP Spain leaders share how Illuminate 2025 in Valencia delivers a unique “mini-MBA” experience for navigating Microsoft’s ecosystem, building cross-border collaborations, and creating high-value P2P opportunities. Gain practical insights to align your strategies, expand globally, and walk away with actionable partnerships that transform your business.

Key Discussion Points:

1. Illuminate’s Impact: 39% of attendees generate new P2P pipeline opportunities, proving the event’s focus on real outcomes, not just conversations.

2. Pre-Event Networking: A custom platform lets attendees connect and schedule meetings before arrival, maximizing ROI.

3. Succession & Sponsorship Model: IAMCP Spain built a self-sustaining chapter by securing sponsors and treating the group like a business.

4. U.S. → EMEA Expansion Tips: Language, culture, and local partnership strategies are critical for breaking into Europe’s complex markets.

5. AI Opportunities & Risks: Partners must find the balance between adopting Microsoft’s latest AI priorities and maintaining profitability.

6. Why Valencia: Beyond beaches and beauty, the location embodies resilience and collaboration, symbolic of the community’s mission.

7. Real Success Stories: P2P partnerships and even M&A deals have been sparked directly through Illuminate’s high-trust networking.

Chapters & Timestamps

• 00:00 – Opening

What makes Illuminate unique for Microsoft partners.

• 01:00 – Meet the Guests

Paco and Michiel share their IAMCP journeys and leadership roles.

• 06:00 – Building a Strong Chapter

Lessons on succession, sponsorships, and sustainable growth.

• 10:30 – What is Illuminate?

How the event delivers clarity, connection, and opportunity.

• 15:00 – Intentional Networking Design

Pre-event platform, curated 1:1s, and unforgettable experiences.

• 20:15 – Expanding into EMEA

U.S. companies learn the importance of language and culture.

• 29:00 – Partnerships to M&A

From collaboration to mergers sparked at IAMCP events.

• 33:30 – AI and Microsoft Priorities

Navigating AI adoption and Microsoft’s evolving ecosystem.

• 37:00 – Why Valencia Matters

A story of resilience and why the city represents Illuminate’s spirit.

• 57:30 – Real Success Stories

P2P wins and transformative partnerships born at the event.

• 01:03:00 – Closing & Next Steps

How to register and connect with Paco, Michiel, and IAMCP.

Notable Quotes:

• “Illuminate isn’t about talking collaboration—it’s where collaboration actually happens. The right handshake at Illuminate can change your fiscal year.” ” – Anthony Carrano

• “We focus on trust, transparency, and friendships that turn into business.” – Michiel van Vliet

• “Generosity is key to building partnerships." – Francisco Racionero

• “Culture and language shape how you sell—local partners are essential for navigating EMEA.” – Francisco Racionero

• “AI is the next frontier, but success depends on timing your jump.” – Michiel van Vliet

• "We roll in the same direction because of family." – Francisco Racionero

Profiles In Partnership, brought to you by Dunamis Marketing

International Association of Microsoft Channel Partners: IAMCP | Website

IAMCP Illuminate 2025 (10/29-31 in Valencia, Spain): Illuminate Valencia

Guests:

Francisco Racionero: LinkedIn

CEO at Aleson ITC: Aleson ITC | Website

IAMCP Spain President: IAMCP | Spain

Michiel van Vliet: LinkedIn

President at AdopTic: AdopTIC

Show hosts:

Anthony Carrano LinkedIn

Eddie Bader: LinkedIn

The Microsoft partner ecosystem is evolving fast, with Dynamics 365, Business Central, and Power Platform driving new growth opportunities. In this episode, discover how MSDynamicsWorld and IAMCP are creating powerful partnerships that deliver insight, innovation, and demand generation. Whether you’re an investor, ISV, or tech leader, you’ll gain the clarity needed to allocate capital strategically and confidently in today’s rapidly shifting landscape.

Key Discussion Points:

1. Explosive Growth Areas – Business Central leads adoption, with Power Platform driving cross-product innovation.

2. Ecosystem Scale – MSDynamicsWorld has 100,000+ registered members, evenly split between partners and end customers.

3. ISV Transformation – Established GP ISVs are migrating to cloud-first Business Central, signaling a multi-year growth opportunity.

4. Early AI Potential – Promising AI use cases are emerging, though enterprise adoption lags due to security and data concerns.

5. Demand Gen Engine – MSDW offers built-in, targeted lead capture and partner demand generation campaigns.

6. Global Reach – U.S. and Canada lead, with strong representation across Europe, India, and emerging markets.

7. Collaborative Edge – IAMCP + MSDW enable partner-to-partner collaboration, accelerating deal velocity and ROI.

Chapters & Timestamps

[00:00] – Opening & Welcome – Introducing Jason Gumpert and the MSDW story

[01:15] – Origins of MSDynamicsWorld – Identifying gaps in the Microsoft partner marketplace

[05:20] – The Dynamics 365 Ecosystem Today – Growth signals and trends

[08:10] – MSDW’s Role in Partner Success – Content, education, and demand generation

[11:30] – IAMCP Partnership Insights – Opportunities for collaboration and education

[16:40] – Business Central & Power Platform Surge – Key areas of market expansion

[23:00] – AI’s Role & Early ISV Innovation – Future potential and current limitations

[28:45] – Demand Gen Strategies for Partners – How to reach target audiences

[34:10] – Global Audience Breakdown – Where the growth is happening geographically

[41:30] – Practical Steps for Investors & Partners – Getting started with MSDW and IAMCP

[43:00] – Closing Thoughts & Next Steps

Notable Quotes:

• “From just an idea in 2007 to over 100,000 registered members today, our focus has always been on helping this ecosystem thrive.”

• “This partnership with IAMCP will help connect BizApps partners with new opportunities, education, and collaboration like never before.”

• “Our independent editorial coverage gives partners and customers insights they can’t get anywhere else.”

• “Business Central is our fastest-growing audience right now, with Power Platform rising as a key area of innovation.”

• “We’re not telling enough of the great partnership success stories out there — and that’s about to change with IAMCP.”

• “For IAMCP members, MSDW offers both education and demand generation — a unique way to grow their businesses and partnerships.”

• “Register on the site and open the newsletter — it’s the simplest way to stay ahead of trends shaping the Dynamics 365 ecosystem.”

Listener Links / Resources

International Association of Microsoft Channel Partners: Website

Guest:

Jason Gumper: LinkedIn

Co-founder and Editor of MSDynamicsWorld

For digital marketing solutions for Microsoft partners: MSDW Marketing

Hosts:

Anthony Carrano, Principal at Dunamis Marketing: LinkedIn

Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn

Dunamis Marketing Corporate Website: Dunamis Marketing

Podcast Website: IAMCP Podcast