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Interpreting Wine Podcast

Interpreting Wine Podcast

Written by: Lawrence Francis' Interpreting Wine podcast
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The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochureAll rights reserved Art Cooking Food & Wine Social Sciences
Episodes
  • Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6
    Jan 8 2026

    If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026

    Today's conversation features Melissa Aellen, Linganore Winecellars.

    Melissa is my first ever guest from Maryland, a US state with over 80 wineries.

    Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines.

    This conversation leans into discovery, which makes sense as I am yet to visit Maryland.

    But this didn't hold us back. As Melissa and I were ultimately able to develop a powerful winery fingerprint, which she is keen to test within the local community.

    How did we do? How did we get there? Listen on to find out.

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/598

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk

    GUEST CONTACT: Melissa Aellen, Linganore Winecellars

    https://www.linganorewines.com

    Date recorded: 25 Nov 2025

    Listen and subscribe - https://www.interpretingwine.com/598

    CONTACT ME:

    Email: hello@interpretingwine.com

    Winery Fingerprint series direct links

    Series link: https://www.interpretingwine.com/wfpod

    Episode link: https://www.interpretingwine.com/598 - Melissa Aellen, Linganore Winecellars

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    39 mins
  • Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5
    Jan 5 2026

    If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026

    Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany.

    I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners.

    I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/597

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk

    GUEST CONTACT: Theresa Breuer, Weingut Georg Breuer

    https://www.georg-breuer.com

    Date recorded: 12 Nov 2025

    Listen and subscribe - https://www.interpretingwine.com/597

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Winery Fingerprint series direct links

    Series link: https://www.interpretingwine.com/wfpod

    Episode link: https://www.interpretingwine.com/597 - Theresa Breuer, Weingut Georg Breuer

    Show More Show Less
    41 mins
  • Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4
    Jan 1 2026

    If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026

    Today's conversation features Joe Wiens of Lost Ranch Winery.

    He provides the ultimate test of the Winery Fingerprint.

    Having recently appeared discussing Wiens Cellars.

    Across his two projects he's in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries.

    So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with.

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/596

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk

    GUEST CONTACT: Joe Wiens, Lost Ranch Winery

    https://www.lostranchwinery.com

    Date recorded: 25 Nov 2025

    Listen and subscribe - https://www.interpretingwine.com/596

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin

    Winery Fingerprint series direct links

    Series link: https://www.interpretingwine.com/wfpod

    Episode link: https://www.interpretingwine.com/596 - Joe Wiens, Lost Ranch Winery

    Show More Show Less
    41 mins
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