Episodes

  • 36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media

    36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media
    May 14 2026
    How do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape?

    In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we unpack Lidl’s groundbreaking and highly authentic product placement campaign on one of Ireland's most beloved TV shows. We go behind the scenes to discuss the massive logistical challenges of aligning real-world seasonal offers with long-term scriptwriting, and why true authenticity is the new gold standard for driving business growth.

    Daryl speaks to Tara Moran from the award-winning Virgin Media commercial team. She shares the secrets behind their success, how a simple question—"How can we help?"—unlocked incredible client opportunities during market uncertainty, and how they are pioneering new ways for brands to reach audiencesising and advertiser-funded programming are the new frontiers of TV media.


    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    Subscribe to The Irish Marketing Podcast Monthly Newsletter
    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    16 mins
  • 35 - Paul Dervan: The Essential Guide to AI For Marketers

    35 - Paul Dervan: The Essential Guide to AI For Marketers
    May 7 2026
    What separates the marketers who will thrive in an AI world from those who won't?

    According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability.

    In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions.

    Paul gave his take on the fundamental skillset that makes you valuable in an AI world We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing.

    Worth a listen if you want to get practical about AI rather than just anxious about it.

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    Subscribe to The Irish Marketing Podcast Monthly Newsletter
    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    37 mins
  • 34 - Exclusive: Inside the New Bord Gáis Energy Campaign

    34 - Exclusive: Inside the New Bord Gáis Energy Campaign
    Apr 30 2026
    What does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches. Host Daryl sits down with director Ben Tonge and Bord Gáis Energy's Director of Marketing, Meadhbh Quinn to explore how this fresh, humour-driven campaign came to life.

    We hear why the team deliberately walked away from the emotional 'commitment to your county' playbook that dominates GAA advertising, and how they brought the Two Johnnies and Lee Chin together in a way that feels genuinely different. Ben opens up about his comedy roots — from directing the Ted Lasso trailer to running a brilliantly chaotic live cabaret night called Shamn Bodie, cooking hot dogs on stage while hosting five acts — and explains how those live performance instincts shape everything he does on set.


    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    Subscribe to The Irish Marketing Podcast Monthly Newsletter
    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    13 mins
  • 33 - Mark Shanley And The Art of Unique Creative Direction

    33 - Mark Shanley And The Art of Unique Creative Direction
    Apr 23 2026
    What does it actually take to make advertising that people love rather than skip?

    In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\​TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades.

    We dig into the unglamorous reality behind award-winning work: the grind of generating a hundred ideas to find one good one, the steep learning curve of stepping into creative leadership with no real training, and why giving your team explicit permission to fail might be the most powerful thing a creative director can do.

    We also go behind the scenes of the iconic Nothing Beats a Londoner Nike campaign — a 16-month production involving 250 real Londoners alongside some of the biggest names in sport and music — and explore what made it possible when so many ambitious projects collapse under their own weight.

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    Subscribe to The Irish Marketing Podcast Monthly Newsletter
    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    18 mins
  • 32 - Bank of Ireland "Right With You" Campaign Rollout w Laura Lynch CMO

    32 - Bank of Ireland "Right With You" Campaign Rollout w Laura Lynch CMO
    Apr 16 2026
    How are everyday apps like Uber changing the face of traditional banking? And why are we still so uncomfortable talking about money around the dinner table? In this episode, Daryl sits down with Laura Group CMO from Bank of Ireland to explore the evolving landscape of finance, marketing, and customer experience.

    Laura shares fascinating insights from her journey with the bank since 2007, detailing their massive shift from a traditional, product-led model to a holistic approach that supports customers at every single life stage.We dive into the psychology of financial confidence, the daily "micro-decisions" we make with our money, and the strategic thinking behind Bank of Ireland’s new "Right With You" brand platform.

    Plus, Laura breaks down the bold, unconventional launch strategy for their latest campaign—which involved taking over an entire ad break during the 9 o'clock news to create a massive national moment.

    In this episode, we cover:
    • The New Service Benchmark: Why banks are no longer competing with other banks, but with tech giants for customer expectations.
    • Customer Life Stages: How to shift a business from pushing products to genuinely understanding what people need from cradle to grave.
    • Financial Confidence: The truth about money taboos and how small, everyday transactions build trust.
    • Marketing Masterclass: Behind-the-scenes of the "Right With You" platform and how to execute a launch that guarantees cut-through and memorability.
    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    Subscribe to The Irish Marketing Podcast Monthly Newsletter
    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    21 mins
  • 31 - Fiona Curtin - Marketing Director, Heineken

    31 - Fiona Curtin - Marketing Director, Heineken
    Apr 9 2026
    For this weeks podcast it was a pleasure to have Fiona Curtin, Director of Marketing at Heineken in the booth. Fiona has a tonne of insights on shifting consumer behaviour, responsible marketing, evolving brands, ethics and innovation.

    In the course of the interview, Fiona lifted the lid on Heineken's Always A Choice research and we spoke about the "Magic" of Balancing Business and Creativity and the 10 minute heartwarming documentary The Pub That Refused To Die.

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    Subscribe to The Irish Marketing Podcast Monthly Newsletter
    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    25 mins
  • 30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research

    30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research
    Apr 2 2026
    On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters.

    Topics included

    1. Youtube's Omnipotence and Global Footprint
    2. How traditional broadcasters are changing their strategy
    3. How storytelling Trumps "Algorithm Hacking".
    4. In the youtube age, how networks need to become talent incubators
    5. Why Youtube needs to comabt low-grade AI content to stay premium and protect ad revenue

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin

    If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    Subscribe to The Irish Marketing Podcast Monthly Newsletter
    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    17 mins
  • 29 - Ken Robertson Talks Tenth Man "Punk Spirit"

    29 - Ken Robertson Talks Tenth Man "Punk Spirit"
    Mar 27 2026
    Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview.
    This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in Camden Street and has gone on to create memorable pieces of work for Bord Gais Energy, Guinness, 3 Mobile, Red Bull, Maserate and perhaps most famously their disruptive work in support of Kneecaps artistic endeavours.

    In the pod, Ken spoke about


    • how The "10th Man" philosophy is built on contrarianism.
    • how cultural authenticity is non-negotiable for brands.
    • the rewards of their long-running partnership with Kneecap
    • whether or not he will ever write a tell all memoir....

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin

    If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne
    Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    Subscribe to The Irish Marketing Podcast Monthly Newsletter
    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    14 mins