Welcome to Legal Late Night! In this episode, host Jared Correia says goodbye to an '80s-inspired era and says hello to the future of high-precision advertising.

First, Jared dives into the massive series finale of Stranger Things 5. He breaks down the Duffer Brothers’ landing of the plane, from Will Byers’ cathartic coming-out moment to the controversial "plot armor" of the main cast. He also previews the new HBO It prequel series, Welcome to Derry, and discusses why Bill Skarsgård’s Pennywise is the definitive version of the character.

Then, we are joined by Rob Simpson, CEO and Founder of Waverider Communications. Rob shares his systematic "One Cup of Coffee" approach to networking that has sustained his business for 14 years. He also provides a deep dive into Streaming Advertising (Microcasting)—explaining how law firms can now target specific demographics and zip codes on platforms like Hulu and Paramount+ for a fraction of the cost of traditional broadcast TV.

Finally, stay tuned for the Counter Program: "Holidays on Holiday." Jared tests Rob’s bullshit detector with a list of real and fake winter holidays. Does National Emo Day actually exist? Is there a festival for the souls of dead whales? Find out!

Learn more about Waverider Communications.
Check out this week's Spotify playlist.
And be sure to subscribe on YouTube.

Thanks to those supporting this episode:

• Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.
• Captain Compliance. Visit captaincompliance.com to easily manage your company's privacy compliance.
• Attorney at Work. Head to Attorney at Work for your one really good idea each day. Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.

• (00:00) - Intro: Stranger Things & "It" Prequels
• (01:07) - Stranger Things 5: Spoilers & Season Breakdown
• (04:53) - Character Development: Why Vecna and Will Byers Matter
• (10:44) - The Finale: Lore vs. Characters
• (13:53) - Welcome to Derry: Stephen King’s New Prequel Series
• (16:04) - Pennywise is Back: Bill Skarsgård’s Performance
• (18:15) - Introducing Guest: Rob Simpson (WaveRider Communications)
• (19:07) - Sales 101: The "Mashed Potato Ear" Era of Cold Calling
• (22:28) - "One Cup of Coffee": A Better Way to Network
• (26:18) - Client Genealogy: Analyzing Where Your Business Comes From
• (28:49) - Selling Yellow Pages & The Opening Night of the WB
• (34:02) - From Corporate Sales to Entrepreneurship: The Avengers Model
• (38:12) - Advertising on Streaming: Hulu, Paramount+, and Beyond
• (40:25) - Microcasting: Targeting Specific Demographics
• (44:11) - Own Your Zip Code: Competing with Morgan & Morgan
• (47:56) - Content Production: Making High-Quality Commercials
• (51:19) - Counter Program: "Holidays on Holiday"
• (52:49) - The Festivus Pole
• (53:57) - The Feast of the Long Shadow
• (56:25) - The Festival for the Souls of Dead Whales
• (57:57) - Zamenhof Day & The Global Esperanto Community
• (59:19) - Is National Emo Day Real?
• (01:01:03) - International Optimists Day
• (01:01:54) - Conclusion & Outro

Welcome to Legal Late Night! In this episode, host Jared Correia breaks down the shifting landscape of law firm marketing for 2026 and dives deep into the world of legal education with clinical supervisor Leticia Leal.

First, Jared shares his monologue on the rise of AI Search Optimization (AEO). He explains why content marketing and short-form video are more critical than ever as AI begins to infiltrate traditional search engines. He also challenges lawyers to look beyond Google Ads and explore alternative platforms like Reddit, Twitch, and LinkedIn to capture a younger client base.

Then, we are joined by Leticia Leal from the University of Houston Law Center. Leticia shares her journey of becoming a lawyer in both Brazil and Texas, explaining the fundamental differences between civil law and common law systems. We discuss the "roach-free" University of Houston immigration clinic, how AI is (and isn't) being used by law students, and the "internet famous" status she achieved through her creative LinkedIn content.

Finally, don't miss the Counter Program: "Duo Lingo." Leticia helps Jared (who is Portuguese but can't speak the language) translate famous pop culture phrases into Brazilian Portuguese—from Die Hard one-liners to Seinfeld references.

Learn more about Leticia Leal here.

Check out this week's Spotify playlist.
And be sure to subscribe on YouTube.

Thanks to those supporting this episode:

• Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.
• Captain Compliance. Visit captaincompliance.com to easily manage your company's privacy compliance.
• Attorney at Work. Head to Attorney at Work for your one really good idea each day. Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.

• (00:00) - Intro & Monologue: Marketing Strategies for 2026
• (01:07) - The Infiltration of AI in Search Results
• (02:12) - Why Content Marketing is More Critical Than Ever
• (03:15) - Short-Form Video: TikTok, Instagram, and YouTube 0
• (05:09) - Alternative Ad Platforms: Reddit, Twitch, and Facebook
• (08:13) - The Necessity of CRMs for Tracking ROI
• (10:09) - Introducing Guest: Leticia Leal (U of H Law Center)
• (11:58) - Practicing Law in Brazil vs. the United States
• (15:09) - From Personal Trainer to Clinical Supervisor
• (20:55) - Balancing Law with Being a Dance Instructor
• (23:44) - Going Viral: Leticia’s LinkedIn Strategy
• (28:57) - Founding the National Brazilian Bar Association
• (32:40) - The Importance of Law School Clinics for Students
• (38:51) - AI in the Clinic: Are Students Scared to Use It?
• (44:42) - Job Prospects for 3Ls in the Houston Economy
• (48:09) - Counter Program: "Duo Lingo" (Portuguese Lessons)
• (52:21) - Translating Saturday Night Live & Die Hard
• (56:00) - Translating Seinfeld & Boss Baby
• (01:00:42) - Translating Forrest Gump
• (01:03:02) - How to Ask to Ride a Capybara in Brazil
• (01:06:38) - Conclusion & Outro

Welcome back to Legal Late Night! In this episode, host Jared Correia explains how to predict your law firm's financial future and explores the cutting edge of AI-driven patent law.

First, Jared shares his favorite year-end activity: Revenue Projections. He breaks down exactly how to reverse-engineer your financial goals by analyzing average case values, setting "stretch goals," and using data to spot dangerous trends in your business before they spiral.

Then, we are joined by Massyl Mallem, CEO and Co-Founder of PatentPlus AI. Massyl, a chemical engineer turned legal tech founder, explains why "humans are bad at patent searching" and how his autonomous AI system, AutoPat, is winning competitions by invalidating "troll patents" that human experts couldn't crack. He also introduces the "10-80-10 Rule" of AI automation: humans handle the strategy (first 10%) and the decision-making (last 10%), while AI does the heavy lifting in the middle.

Finally, stick around for the Counter Program: "Con Man." Jared tests Massyl's local knowledge of the "shittiest of the New England states"—Connecticut. From "package stores" to the Hartford Whalers, find out if Massyl is a true nutmegger or just a poser.

Learn more about Massyl Mallem on LinkedIn.
Learn more about PatentPlusAI.

Enjoy this week's Spotify playlist here!
Subscribe on YouTube.

Thanks to those supporting this episode:

• Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.
• Captain Compliance. Visit captaincompliance.com to easily manage your company's privacy compliance.
• Attorney at Work. Head to Attorney at Work for your one really good idea each day. Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.

• (00:00) - Intro & Monologue: How to Make More Money
• (01:07) - Why You Need Revenue Projections (Stop Guessing!)
• (03:00) - The "Reverse Engineering" Method for Law Firm Goals
• (06:29) - Handling Contingency Fee Projections & Settlement Values
• (10:52) - Introducing Guest: Massyl Mallem (PatentPlus AI)
• (12:24) - Why Startups Are for Learning, Not Getting Rich
• (13:48) - From Chemical Engineering to Intellectual Property
• (19:49) - Winning "Patent Troll" Bounties with Unified Patents
• (21:48) - The Third Option: Autonomous AI Patent Searching
• (25:30) - The "10-80-10 Rule": How AI & Humans Work Together
• (28:57) - Can AI Hallucinate in Patent Search? (The "Incapable" Argument)
• (30:59) - The USPTO Backlog & "Vibe" Patent Applications
• (36:08) - Will There Be AI Lawyers in the Future
• (37:37) - Brazilian Jiu-Jitsu & Chess: The Lawyer's Sports
• (39:33) - Counter Program: "Con Man" (Connecticut Trivia)
• (41:36) - "Grinders" vs. Subs: The Sandwich Debate
• (42:58) - What is a "Package Store"?
• (43:58) - I-95 vs. The Merritt Parkway
• (45:44) - The Hartford Whalers & "Brass Bonanza"
• (49:02) - Where Did the Gilmore Girls Live?
• (50:38) - Conclusion & Outro