• Why Listeners Quit Your Podcast (And Exactly How to Fix It)
    Apr 6 2026
    You could have a brilliant idea, a genuine passion, and content worth hearing. and still lose listeners by episode two. Not because your show is bad. Because of a handful of totally avoidable habits that drive audiences absolutely crazy — and most podcasters never even realize they're doing them.

    In this episode, we're calling out the five biggest listener pet peeves, one of which almost every podcaster is guilty of right now. More importantly, we're giving you the exact fixes so you never have to wonder why people aren't coming back.

    Some of these will surprise you. One of them might sting a little. All of them are fixable today.

    Hit play. Your listeners will thank you.



    • Auphonic.com — the audio cleanup tool mentioned in the episode
    • Descript — transcription and editing tool referenced in the episode
    • Let's Start a Podcast (the book) — grab it for $5.99 at the link below and get the full quick-reference chart that goes with this episode


    Want to go deeper?

    Let's Start a Podcast — the book — walks you through everything we cover on this show and then some. Hosting, distribution, gear, directories, cover art, and more. all in one place, with checklists and direct links to every tool we recommend. It's $5.99 and it's built to get you launched fast.

    👉 Grab your copy here (https://ko-fi.com/s/780b686720)
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    12 mins
  • What Is RSS and Why Does Your Podcast Depend on It?
    Mar 30 2026
    You record once. You upload once. And then your episode shows up on Spotify, Apple Podcasts, Amazon Music, iHeartRadio, and dozens of other apps automatically.

    In this episode, Will breaks down exactly how that happens... including the three-letter acronym that makes it all work, what a podcast host actually does, how to choose the right one, and why submitting to directories is a one-time setup, not an ongoing chore.

    Will also covers what you need ready before you hit submit, why a dedicated podcast website is worth the extra step, and the one backup habit that could save your entire back catalog.

    Simple, practical, and everything you need to get your show out into the world.



    Want to go deeper?

    Let's Start a Podcast — the book — walks you through everything we cover on this show and then some. Hosting, distribution, gear, directories, cover art, and more. all in one place, with checklists and direct links to every tool we recommend. It's $5.99 and it's built to get you launched fast.

    👉 Grab your copy here (https://ko-fi.com/s/780b686720)
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    10 mins
  • The Only Gear You Actually Need to Launch Your Podcast
    Mar 23 2026
    Everyone thinks they need a fancy microphone before they can launch a podcast. Spoiler: they don't.

    In this episode, Will breaks down the only three things you actually need to start recording, and explains why your phone might already have all of them.

    You'll learn what your recording environment is doing to your audio (and how a closet full of clothes might be your secret weapon), why buying gear for problems you don't have yet is the fastest way to stay stuck, and how to build your setup gradually as your show grows.

    Whether you're working with zero budget or ready to invest a little, this episode gives you a clear, no-overwhelm path from "aspiring podcaster" to actual podcaster.

    Ready to just hit record? Let's go.

    Want the full gear breakdown without the two a.m. Googling spiral? Will's book, Let's Start a Podcast, has every recommendation, every budget level, and direct links to the exact equipment he uses. Grab it in the show notes for about six bucks:
    https://ko-fi.com/s/780b686720

    Want to go deeper?

    Let's Start a Podcast — the book — walks you through everything we cover on this show and then some. Hosting, distribution, gear, directories, cover art, and more. all in one place, with checklists and direct links to every tool we recommend. It's $5.99 and it's built to get you launched fast.

    👉 Grab your copy here (https://ko-fi.com/s/780b686720)
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    11 mins
  • What's In a Name? How to Name Your Podcast
    Mar 16 2026
    The right name clicks. The perfect name sticks. In this episode, we break down exactly how to name your show so it gets found, gets remembered, and builds a brand worth growing.

    Episode Overview
    You might already have a name floating around. Maybe it's a brilliant pun, maybe you're stuck in blank-page paralysis, or maybe you just want to call it "The Podcast" and move on. Whatever your situation, this episode walks you through the four qualities that make a great podcast name, the common traps to avoid, a brainstorming framework to get unstuck, and a smart subtitle strategy to round it all out.

    What You'll Learn
    • The four essential qualities of a great podcast name.
    • The most common naming mistakes and how to sidestep them.
    • A three-list brainstorming exercise to spark ideas.
    • How to use a subtitle strategically for clarity, SEO, and emotional punch.
    • Tools to check name availability before you fall in love with one that's already taken.
    Bonus Tools Mentioned
    • Namecheckr.com — Check name availability across domains and social platforms simultaneously.
    • Spotify and Apple Podcasts — Search your name directly to see what already exists.
    • AI chatbots — Ask for variations or alternatives when your perfect name is already taken.
    Up Next: Episode 7
    We're talking gear. And I know what you're thinking. "Oh great, another podcaster about to tell me I need to spend $500 before I record a single word." Nope. Not even close. We're talking about what you actually need, what you absolutely don't, and why your phone might be the best microphone you own right now. That's next time on Let's Start a Podcast. Don't miss it.

    Want to go deeper?

    Let's Start a Podcast — the book — walks you through everything we cover on this show and then some. Hosting, distribution, gear, directories, cover art, and more. all in one place, with checklists and direct links to every tool we recommend. It's $5.99 and it's built to get you launched fast.

    👉 Grab your copy here (https://ko-fi.com/s/780b686720)
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    10 mins
  • Simple Design Pro Tips for Your Podcast Format
    Mar 9 2026
    Think you're ready to hit record? Not so fast.

    In this lesson, Will shares the simple but game-changing format decisions that separate podcasts that last from ones that fizzle out.

    You'll learn the one structural choice that takes the pressure off from day one, plus a recording habit that will save you when life gets hectic.

    Will also reveals the three-word exercise that can instantly sharpen the identity of your show.

    And if you've ever felt like your episodes feel a little flat or repetitive, Will has a creative fix for that too.

    By the end of this lesson, you'll have a clear framework for building a show that feels intentional, sustainable, and totally yours.

    Up next:
    What actually makes a podcast name powerful and findable. don't pick yours until you watch it.

    Want to go deeper?

    Let's Start a Podcast — the book — walks you through everything we cover on this show and then some. Hosting, distribution, gear, directories, cover art, and more. all in one place, with checklists and direct links to every tool we recommend. It's $5.99 and it's built to get you launched fast.

    👉 Grab your copy here (https://ko-fi.com/s/780b686720)
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    3 mins
  • How to Design a Podcast: Format, Structure & Strategy for Starting Strong
    Mar 2 2026
    You’ve decided to start a podcast. Now comes the part most people rush… …and regret later.

    Designing your show.

    In this episode of Let’s Start a Podcast, we dive into one of the most overlooked, and most critical, stages of building a show that actually lasts.

    Because here’s the truth:
    Anyone can hit record. Very few design something people want to come back to.

    Why This Episode Matters
    Millions of podcasts exist. Most never make it past six episodes. The difference? Clarity. Structure. Positioning. In this episode, we break down how to intentionally design your show so it stands out instead of blending in. Not trendy. Not random. Strategic.

    Inside This Episode, You’ll Discover:
    • The real differences between interview, solo, co-hosted, narrative, and hybrid formats, and how to choose the one that fits you
    • Why structure matters more than talent
    • The silent mistake that causes listeners to drift away
    • How episode length impacts retention (and what most creators get wrong)
    • The critical questions that define your show’s unique angle
    • Why “niching down” doesn’t shrink your audience, it builds it
    If you’re building something that you want to grow, not just exist… This episode is essential.

    Stop Guessing. Start Designing.

    Your podcast isn’t just content. It’s positioning. It’s identity. It’s strategy. And if you don’t design it intentionally, you’ll end up constantly rebuilding an audience that never sticks. This episode helps you avoid that trap.

    Listen now and start building your show the right way.

    Next up: Branding & Naming — where your positioning becomes visible.

    Want to go deeper?

    Let's Start a Podcast — the book — walks you through everything we cover on this show and then some. Hosting, distribution, gear, directories, cover art, and more. all in one place, with checklists and direct links to every tool we recommend. It's $5.99 and it's built to get you launched fast.

    👉 Grab your copy here (https://ko-fi.com/s/780b686720)
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    25 mins
  • Are You Actually Ready to Start a Podcast? The Podcaster Readiness Test
    Feb 23 2026
    Here’s a hard truth: most podcasts never make it past episode seven.

    In this episode, you’ll take a practical readiness assessment designed to help you determine whether you’re prepared for the commitment, consistency, and mindset required to launch, and sustain, a successful show.

    Through a guided quiz, you’ll evaluate your motivation, time availability, technical comfort level, and long-term goals.

    Inside this episode:
    • The Podcaster Readiness Quiz (with scoring guidance)
    • What separates shows that survive from those that flame out
    • Five red flags that suggest you should wait before launching
    • How to address common fears like consistency and self-doubt
    • Action steps to move forward, no matter your score
    If you’re serious about podcasting, but unsure if now is the right time, this episode gives you clarity before you invest energy in the wrong direction.

    Want to go deeper?

    Let's Start a Podcast — the book — walks you through everything we cover on this show and then some. Hosting, distribution, gear, directories, cover art, and more. all in one place, with checklists and direct links to every tool we recommend. It's $5.99 and it's built to get you launched fast.

    👉 Grab your copy here (https://ko-fi.com/s/780b686720)
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    9 mins
  • 7 Powerful Reasons to Start a Podcast (And the 3 Biggest Mistakes to Avoid)
    Feb 23 2026
    Should you even start a podcast in the first place?

    Before you worry about gear, editing, or downloads, you need to understand your “why.” In this episode, we break down the real reasons podcasting can be one of the most powerful creative and professional tools available, and the traps that cause many new creators to quit early.

    Podcasting can build authority, community, opportunity, and even income—but only if you approach it with the right expectations.

    In this episode, we cover:
    • The top seven reasons people start successful podcasts
    • How podcasting helps build credibility and connection
    • Why it’s a long-term strategy, not a get-rich-quick play
    • The most common motivations that lead to burnout
    • How to clarify your personal mission before launching
    You’ll also walk through reflection questions designed to help you define what your show could actually do for your audience.

    If you’ve been on the fence about starting, this episode will help you decide whether podcasting is truly right for you.

    Want to go deeper?

    Let's Start a Podcast — the book — walks you through everything we cover on this show and then some. Hosting, distribution, gear, directories, cover art, and more. all in one place, with checklists and direct links to every tool we recommend. It's $5.99 and it's built to get you launched fast.

    👉 Grab your copy here (https://ko-fi.com/s/780b686720)
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    12 mins