Episodes

  • Roggen Frick's Marketing Nightmare

    Roggen Frick's Marketing Nightmare
    May 27 2026

    Roggen Frick, CEO of BearIronWorks, shares his marketing nightmare experience, highlighting the challenges of hiring a marketing agency and the importance of defining KPIs. The conversation covers the evolution of his company, the hiring of an agency, contractual challenges, and the discovery of a new approach to marketing.

    Takeaways

    • Vetting Marketing Agencies
    • Defining KPIs

    Chapters

    • 00:00 The Marketing Nightmare Begins
    • 06:17 Hiring the Agency and Setting KPIs
    • 12:05 Discovery of a New Approach to Marketing
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    16 mins