If you’re running a business, you don’t need louder marketing.
You need trust to be built before the first conversation ever happens.
In this snapshot, Tim Hyde unpacks a highly effective authority strategy with David Burns, founder of DJB Food Group and Creme Design, someone who’s built serious market credibility without chasing attention or trying to look impressive.
What comes through clearly is this, authority isn’t built by polishing the message. It’s built by consistently sharing how you think, through client stories, real decisions, and lessons learned along the way.
David explains how podcasts, LinkedIn, and simple weekly content have done the heavy lifting for his personal brand, not because it’s clever marketing, but because it creates familiarity, credibility, and trust long before a sales conversation ever starts.
This is a grounded reminder for established business owners, visibility doesn’t need to be loud, daily, or perfect.
It just needs to be real, useful, and repeated.
You’ll discover:
- How to use client stories to build authority without sounding self-promotional
- Why consistency sends a subconscious signal of trust and reliability
- How one podcast can power a simple, leverageable content ecosystem
- Why once-a-week visibility outperforms sporadic bursts of “busy” marketing
- How familiarity is often created before prospects ever reach out
If you’re already running a solid business but want your reputation to work harder before sales conversations begin, this snapshot shows why consistent visibility is one of the highest-leverage moves you can make, without adding complexity or noise.
Listen to the full episode here
Apple - https://podcasts.apple.com/au/podcast/43-behind-australias-hottest-food-brands-with-david-burns/id1697804814?i=1000653980454
Spotify - https://open.spotify.com/episode/3xUZYNWE71395MTZt1DXh8
Watch the full episode on Youtube: https://www.youtube.com/watch?v=FuNH4UzBr6E