Hot Take: AI isn't that revolutionary
What if AI isn't actually as revolutionary as we think?
In this episode of Net Effective, the Rental AI Show, Jonas Bordo, CEO and co-founder of Dwellsy, talks with Carol Enoch, Asset Manager at Bridge Partners and self-described “multifamily nerd,” about where AI is delivering real value in multifamily and where the industry may be creating new problems in the process.
Carol has spent approximately 24 years in the multifamily industry across leasing, operations, consulting, proptech, ownership, and asset management. Today, she works with private investors at Bridge Partners, where she is taking a thoughtful and selective approach to AI.
For Carol, the most practical applications today are not necessarily the flashy ones. She is using AI for process workflows, data validation, contract review, financial review, spreadsheet automation, and recurring tasks. She explains how she has built AI skills to review financials and identify potential accounting reclasses, as well as analyze historical capital data and help prepare for refinancing.
Privacy is another major focus. Carol explains why Bridge Partners chose an enterprise-level, closed AI environment and why companies need to think carefully about what information they upload into AI tools. With sensitive resident and investor information involved, she argues that data privacy needs to be part of the conversation from the beginning.
The conversation then takes a bigger turn as Carol challenges the multifamily industry's approach to technology.
She argues that the growing number of disconnected systems can actually make operators' jobs harder, creating multiple logins, fragmented workflows, and competing versions of the truth. For asset managers, this can mean less confidence in the data they rely on to make investment decisions.
Carol and Jonas explore:
• Where AI is already creating practical value in asset management
• Why privacy and closed AI environments matter
• How AI skills can automate repeatable financial workflows
• The importance of validating AI-generated data and outputs
• Why multifamily technology can create more complexity instead of less
• The question of who actually owns property and resident data
• Whether property managers should build their own technology
• How AI could help solve the industry's data and workflow challenges
• What AI means for entry-level analysts and the industry's future talent pipeline
• Why education, experimentation, and measured decision-making matter
Carol also explains why she doesn't really have an “AI aha moment.” For her, AI is not magical or mystical. It is simply the natural evolution of technology and another tool that humans can use to improve how they work.
Her advice for people who are still apprehensive about AI is straightforward: think about it like Google. Start asking questions, experiment with the tools available, and find ways to apply them to your everyday work.
About Carol Enoch
Carol Enoch is a multifamily asset management professional with approximately 24 years of industry experience spanning leasing, operations, consulting, proptech, ownership, and asset management. She works with Bridge Partners and focuses on strategies that maximize the highest and best use of real estate for investors.
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Learn more about Bridge Partners:
Bridge Partners
About Net Effective, the Rental AI Show
Net Effective is hosted by Jonas Bordo, CEO and co-founder of Dwellsy. The show explores how artificial intelligence, automation, and emerging technology are changing rental housing and property management, featuring conversations with the people putting these technologies into practice.
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