What does it really take to turn an idea into a thriving business and keep going when nothing works for years?
In this episode of The Transparently Jordan Podcast, Jordan sits down once again with Aussie Edwards, content creator, member of Be The One, entrepreneur, and co-founder of Studio One, now one of Adelaide’s largest and most sought-after content studios. Two years after his last appearance, Aussie returns to break down everything that’s happened since from building viral success on TikTok to launching a multi-business operation with his best mates.
Aussie shares the unfiltered reality behind success: saying yes before you feel ready, launching before things are perfect, taking financial risks, sacrificing comfort, and staying relentlessly focused when others don’t see the vision. This conversation dives deep into mindset, leadership, business growth, social media strategy, and what freedom in business actually looks like behind the scenes.
You’ll hear powerful lessons on:
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Building a business with friends and leveraging each other’s strengths
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How Studio One went from an idea to a full-scale warehouse content studio
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Why perfectionism holds people back and why “starting messy” wins
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Using social media as a free tool to build a career and personal brand
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Saying no to distractions to create long-term freedom
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Leadership, team culture, and building a business that runs without you
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How travel, risk, and discomfort shape confidence and creativity
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Using AI and content data to work smarter, not harder
If you’ve been sitting on an idea, scared to start, or waiting for the “right time,” this episode is the reminder you need: momentum comes from action, not certainty.
Whether you’re an aspiring creator, entrepreneur, or someone craving more freedom in your life and work, this conversation will challenge the way you think about success and push you to take the first step.
📍 Where to Connect With Aussie and Be the one Follow @thetransparentlyjordanpod on instagram to stay updated with the show!
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This episode is brought to you by The Kova Haus, the running apparel brand built for runners who care about culture, community, and staying true to the running community. Be sure to Join the Kova Haus for their first community run on January 7th in Adelaide! RSVP https://www.facebook.com/share/1ZZN3KY9mA/
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Follow the show on instagram to stay updated! https://www.instagram.com/transparentlyjordanpod/
This episode was edited and produced by Radiant Voices Media, If you are looking to start or grow your podcast and did not realise the time it requires to podcast be sure to reach out to Radiant Voices Media who wants to make podcasting easier for anyone! Visit Radiantvoicesmedia.com to learn more.