This is a live lecture I gave for the Diploma of Clinical Pilates.

You can download the PDF lecture notes here: https://breathe-edu-downloads.s3.amazonaws.com/Diploma%202024%20Neck%20pathology.pdf

You can watch this on YouTube here: https://youtu.be/igS35wdGQU8

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Done-for-you client acquisition:

Research paper cited in this episode: https://pmc.ncbi.nlm.nih.gov/articles/PMC11970409/

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Done-for-you client acquisition:

This is my conversation with Nathan on his podcast, which you'll probably love if you like Pilates Elephants.

Nathan's podcast is her: https://open.spotify.com/show/24md12qTQmTIYULyzGXmzT

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Done-for-you client acquisition:

Train instructors faster by focusing on “good enough to start”, not perfection.

Most studio owners overwhelm new instructors by trying to teach everything upfront. This slows learning and reduces confidence.

Instead:

• Define the minimum skill set needed to teach one class competently
• Give instructors a clear, repeatable “recipe” (exact class plan)
• Have them practice and teach the same class repeatedly
• Layer in new skills only after mastery

Key ideas:

• Prioritize depth over breadth
• Use real teaching reps + feedback as the main learning driver
• Standardize your class before trying to scale your team

Result: faster ramp, better classes, more consistent client experience

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Done-for-you client acquisition:

Studio owners often think they need a new trend, new machine, or new offer to stand out.

In this episode, Raphael and Heath argue the opposite.

They explain why the studios that win are not the ones chasing novelty. They are the ones with a clear style, a consistent client experience, and a team that delivers the same standard every time.

They also unpack the difference between running a food hall, where every instructor does their own thing under one roof. And running a restaurant, where the whole team delivers one clear product, as a team.

If your studio feels inconsistent, vulnerable to staff turnover, or harder to grow than it should, this episode is for you.

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Done-for-you client acquisition:

This lecture was delivered live for our Diploma of Clinical Pilates.

You'll also find it as a video on YouTube if you want to see the visuals. Here's the YouTube link: https://youtu.be/UATwStlLVWI

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Done-for-you client acquisition:

Short answer - mostly not. But in a few cases, yes.

I delve into a better way to think about contrainidications, and working with people with pain, injury and chronic conditions.

Links:

• Brinjikji et al. 2015a - disc bulge is highly prevalent in pain-free people here
• Brinjikji et al. 2015b - disc bulge is slightly MORE prevalent in people with back pain here
• Painful exercises are slightly BETTER than non-painful exercises for people with chronic pain here

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Done-for-you client acquisition:

Why I don't believe there is a better definition of a good instructor than a full class of strong clients.

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Done-for-you client acquisition: