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Shaker Unfiltered

Shaker Unfiltered

Written by: shaker-unfiltered
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About this listen

Real Talk. Real Insights. Real Impact.

Welcome to Shaker Unfiltered

Shaker Unfiltered is the podcast and media hub for forward-thinking leaders shaping the future of talent. Hosted by John Graham, VP of Innovation, Inclusion, and Growth at Shaker Recruitment Marketing, this series pulls back the curtain on how the most dynamic organizations attract, engage, and retain talent in an ever-changing world.

This is not theory. It is real conversation with the people driving transformation across recruitment marketing, employer branding, talent attraction, martech, and analytics.

Each episode dives into the strategies, insights, and breakthroughs defining what is next, from building employer brands that scale to leveraging data and technology to move faster, smarter, and more human.

Whether you are a TA leader, CMO, HR executive, or employer brand strategist, you will walk away with inspiration, clarity, and actionable ideas to level up your approach to talent.

Copyright 2025 All rights reserved.
Careers Economics Personal Success
Episodes
  • AI Agents Are About to Negotiate Your Next Job Offer
    Aug 17 2026

    AI can write a flawless resume in 11 seconds, fake a live video interview in real time, and soon negotiate your job offer without a human ever entering the room. Shaker's VP of Innovation & AI, John Graham, breaks down the data behind hiring's biggest 2026 threat — and makes the case for why recruitment marketing, not security software, is what actually rebuilds trust.

    In this episode: - The 7 documented ways fraud and AI are already exploiting the hiring process, from bot traffic to deepfaked interviews. - Why 41% of enterprises have already onboarded a fraudulent candidate, and 35% of hiring managers say someone other than the applicant did the interview. - Why the resume, as we've known it, likely doesn't survive this decade. - What happens when candidates and companies both have AI agents negotiating on their behalf. - Why the real fix isn't better cybersecurity — it's rebuilding trust between employer and candidate.

    🔔 Don’t forget to subscribe to our channel and hit the bell so you never miss a new drop. : https://www.youtube.com/@ShakerRecruitmentMarketing

    Connect with John at https://www.linkedin.com/in/johngrahamcreative/

    Follow Shaker at https://www.linkedin.com/company/shaker-recruitment-advertising-&-communications/

    https://shaker.com/

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    13 mins
  • Shaker Unfiltered - SE1: Ep1 - Susan LaMotte
    Oct 13 2025

    Join John Graham, VP of Innovation, Inclusion, and Growth at Shaker Recruitment Marketing, for a powerful conversation with Susan LaMotte, founder of exaqueo and a pioneer in employer branding. In this episode of Shaker Unfiltered Live at The Vision Lab, they unpack the evolution of employer branding, the role of technology, and why embedding employer brand into business systems is essential for long-term success.

    From navigating economic challenges in talent attraction to leveraging data and insights for strategic differentiation, Susan shares candid perspectives and practical advice for HR leaders, recruiters, and employer brand professionals. If you want to understand how to move beyond transactional relationships and elevate the entire employee journey, this is the episode for you.

    👉 Don’t forget to like, comment, and subscribe for more insights on employer branding, talent attraction, and the future of recruitment marketing.

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    45 mins
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