Season finale! Two seasons in and here we are. In this last episode of 2023, I embark on a journey of reflection, unraveling the highs and lows of the dynamic business and marketing landscape in 2023. From the pivotal role of adaptability to a refection on the insightful conversations with amazing guests, this episode encapsulates the essence of the year gone by.

Discover the key takeaways, trends that defined the digital space, and the invaluable lessons shared by our incredible guests. As we bid farewell to 2023, we also peek into the future, exploring what 2024 holds. Don't miss this engaging recap. Thank you, dear listeners, for an incredible year and please join us for exciting new episodes in 2024.

In this episode, I'm sharing some of the incredibly helpful tools and systems I use to help me keep on track of my family, life and business. From organisation and project management tools, to accounting and a family calendar system, this episode encapsulates some of my learnings over the past few years as a business owner and mum. I'm also sharing my very own weekly planner template you can download to kickstart your own transformation.

Download your own weekly planner template for free on my website: https://sincerecopy.com/planner/

Links and resources mentioned in the episode:

• Join Notion (affiliate link): https://affiliate.notion.so/meal5m4upyut
• Nikki Seedling Digital's Notion Client Project Portal template. Find Nikki on her Instagram @seedlingdigital
• Magnetic Fridge Planner via Steph Pase Planner: https://www.stephpaseplanners.com.au/collections/magnets/products/new-grey-magnet-set

In this episode, the founder of the beautiful European table linen business French Affair, Sue McGary, generously shared her journey to growing her business, from operating her market stall to building a profitable e-commerce and pop-up market business. Sue shares:

• how strategically outsourcing helped transform her business
• how she keeps her values and mission alive in her business while outsourcing
• tips on finding the right outsourcing partners and budgeting for outsourcing
• what is the reticular activating system, and how has it helped Sue reframe her thinking about challenges and solutions
• the importance of finding joy in things we do

If you are contemplating outsourcing certain aspects of your business but need help figuring out where to start or are hesitant to let go, this is the episode for you.

If you're after some beautiful European table linens, Sue kindly offers 10% off French Affair items for a limited time. You can use the code SY10 at checkout.

Connect with Sue at:

• Website: https://frenchaffair.com.au/
• Instagram: https://www.instagram.com/frenchaffair.sue/

In a world dominated by social media platforms, the relevance of traditional websites is under scrutiny. Let's explore the enduring importance of websites and how they can work in harmony with social media for a robust online presence.

Episode Notes:

• Social media's immense influence on the digital landscape.
• The pivotal role of websites as a digital home base.
• Control, customization, and brand ownership on websites.
• The credibility and trust websites offer.
• Key takeaways on balancing website and social media efforts.
• The importance of mobile-friendliness and SEO optimisation.
• A reminder that websites and social media should complement, not compete.
• The evolving digital world and the significance of adapting your strategy.

Tune in to Sincerely Yours and stay up-to-date with the ever-changing digital landscape

Our relationship with money is often influenced by how we are raised. As business owners, we might be passionate about serving, undercharging for our time and approaching burnout. We feel stuck in a seemingly endless cycle of "churn and burn". If this sounds like you, this episode is just for you.

Stephanie Menere, director of Stephanie Menere Consulting and Penny School, shares how societal conditioning can shape our money beliefs. She explores common money misconceptions and offers practical tips to reframe your mindset around money. Her approach encourages us to view money as a powerful tool for creating our desired lifestyle. Whether you're struggling with financial anxiety or seeking to improve your financial literacy, this episode is a must-listen.

Where to Find Stephanie:

• Website: https://www.stephaniemenere.com.au/
• Instagram: https://www.instagram.com/penny_school/

Resources Discussed in This Episode:

• Stephanie's Guide to EFT Tapping https://www.stephaniemenere.com.au/about (scroll down to sign up form)
• Designing Your Life https://designingyour.life/the-book/

Cybersecurity and data protection is a big challenge not only for big corporations, but even more so for small businesses. In this episode of Sincerely Yours, we welcome Steve Koulaginis, an ICT and Identity Access Management Specialist. Steve is my husband and we talk a lot about cybersecurity, data protection and the impact of a cybersecurity attack. So, we thought to turn our car ride chit-chats into an episode where we discuss cybersecurity challenges small businesses face. In the show, Steve also shares actionable steps that small businesses can take to safeguard their infostructure and data, and we explore what challenges the emergence of AI technology bring to cybersecurity.

Follow Sincere Copy on Insta: http://instagram.com/sincerecopy

Visit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com

Welcome to Sincerely Yours, the podcast that explores how to build a successful business in a way that feels authentic to you. I’m your host, Sam. I’m a Melbourne-based web designer and content writer, I’m also the owner of my own web design and content marketing studio, Sincere Copy.

In this algorithm-driven business and marketing landscape, it seems like you must pander to what is trending or ranking only to compete with a seemingly finite pool of customers. Business owner burnout is real, and results may not follow. That is why I believe that when you approach business authentically, ease becomes your companion, and abundance naturally flows.

In each fortnightly episode, we’ll dive deep into the world of marketing, entrepreneurship and business ethics, exploring practical strategies and real-life stories that resonate with sincerity. Whether you’re just starting out or a seasoned business owner, Sincerely Yours is the place for actionable insights and heartfelt inspiration.
So, tune in and let’s embark on this journey together because when you do business with sincerity, you’re not just building a brand, you’re building a legacy.

This is Sincerely Yours, where authenticity meets abundance.

Follow Sincere Copy on Insta: http://instagram.com/sincerecopy

Visit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com

In this episode of Sincerely Yours, we delve into the world of SEO (Search Engine Optimisation) and uncover five essential terms that every small business owner in the professional services field needs to know. Learn about keywords, on-page optimisation, backlinks, local SEO, and mobile optimisation to boost your online visibility and attract more clients. Plus, stay tuned until the end as I announce that this episode marks the last episode of Season 1. I want to express my heartfelt gratitude for your support throughout this incredible journey. But don't worry, I'll be back in September with an exciting Season 2 filled with fresh content and valuable insights. Make sure to tune in and keep levelling up your business!

Follow Sincere Copy on Insta: http://instagram.com/sincerecopy

Visit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com