Let's explore what effective Public Relations really looks like and why it is a long-term strategy, not a one-off tactic. We talk with Nelson Hudes about the importance of building relationships with media over time, understanding what makes your brand truly unique, and identifying what is genuinely newsworthy rather than self-promotional.

Connect with Nelson: https://www.linkedin.com/in/nelson-hudes/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

When Leonilda joined Catholic Community Services of York Region (CCSYR) she knew the importance of storytelling for not-for-profits. The first part of the task was to share the stories of newcomer women of resilience, like Anna from Ukraine. The second part was to tell the stories of impact of the CCSYR programs.

Connect with Leonilda: https://www.linkedin.com/in/nildalnpconsulting/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

At the heart of every product, every interaction, every sale is a person, are people, and as humans, we are wired to connect with others. Today we talk to Trevor Stooke from Agenda Marketing about people-based marketing, people-based design and what it means for authenticity and brand storytelling.

Connect with Trevor: https://www.linkedin.com/in/trevorstooke/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/