Let's explore what effective Public Relations really looks like and why it is a long-term strategy, not a one-off tactic. We talk with Nelson Hudes about the importance of building relationships with media over time, understanding what makes your brand truly unique, and identifying what is genuinely newsworthy rather than self-promotional.

Connect with Nelson: https://www.linkedin.com/in/nelson-hudes/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

When Leonilda joined Catholic Community Services of York Region (CCSYR) she knew the importance of storytelling for not-for-profits. The first part of the task was to share the stories of newcomer women of resilience, like Anna from Ukraine. The second part was to tell the stories of impact of the CCSYR programs.

Connect with Leonilda: https://www.linkedin.com/in/nildalnpconsulting/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

At the heart of every product, every interaction, every sale is a person, are people, and as humans, we are wired to connect with others. Today we talk to Trevor Stooke from Agenda Marketing about people-based marketing, people-based design and what it means for authenticity and brand storytelling.

Connect with Trevor: https://www.linkedin.com/in/trevorstooke/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract the right talent. Brian outlines six key benefits of strong brand positioning, from influencing perceptions and simplifying decision-making to enhancing communication and long-term business success.

Connect with Brian Gencher https://www.linkedin.com/in/briangencher/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Today we are excited to share our conversation with photographer and visibility strategist, Bonnie Dickson. She speaks about using photography in your brand strategy and in your story, humanizing your content and using original photos to help tell your story in a way that truly stands out.

Connect with Bonnie: https://www.linkedin.com/in/bdickson/
Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/
Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences.

Connect with Ruth: https://ca.linkedin.com/in/ruthbay
Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/
Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Our guest on this episode is David Gilbert, a professional voice over talent. David and Miranda discuss the importance of choosing the right voice for a project, how he embraces the character he portrays, and the impact of AI on the voice industry. As an experience and successful voice talent, David describes the amount of training and coaching required to create authentic and believable voice overs that connect the audience with the brand. Join us to explore some similarities in the strategy behind voice over and video storytelling.

Connect with David: https://www.linkedin.com/in/davidgilbertvo/
Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/
Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee -  when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you truly own is your brand story. 

Connect with Dan: https://www.linkedin.com/in/danielsieger/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/