How is AI changing the way creatives work? In this episode of the Spitfire Podcast, Motso hosts a roundtable with creative experts from Spitfire, including strategic, design, copy, social, and SEO pros, to unpack how AI is reshaping content creation.

We explore:

• How AI helps speed up ideation and research

• Using AI as a writing assistant (not a writer)

• The dangers of AI hallucinations and how to fact-check

• • Using AI to enhance brand strategy and SEO performance

• • The ethics of using AI in client work
    

  From content wireframes to SEO audits to social copy rewrites, we cover real use cases and honest insights from people using AI daily.

  
  

  📌 Watch this if you're in marketing, content, or design and want to understand the fundamental role of AI in creative work.

  
  

  💬 What’s your biggest AI learning so far? Drop it in the comments!

  
  

  🔗 Connect with Spitfire: spitfireinbound.com

In this episode of the Spitfire Take Flight Podcast, we explore the evolving role of AI in business and how it's revolutionising strategy, marketing, and decision-making. Hosted by Spitfire’s Strategic Director Alison Leishman, this discussion explores how artificial intelligence is no longer just a tool for automation—but a powerful engine for insight, intent decoding, and decision-making.

What You’ll Learn:

• How businesses can use AI to decode customer intent

• The real-world benefits and challenges of integrating AI into strategy

• Why aligning AI with your marketing funnel is critical

• Ethical considerations in driving engagement when using AI for businesses

• Practical tips for adopting AI efficiency in your content and sales workflows
  

Whether you're a strategist, marketer, or business leader, this episode provides actionable insights on leveraging AI to boost business performance, sharpening your AI Compass for smarter insights — today and into the future.

🎧 Tune in to stay ahead of the curve in a rapidly changing digital world. 👇 Don’t forget to like, comment, and share if this inspired your next strategy meeting!

#TakeFlightWithSpitfire ✈️ #AIinBusiness

In this episode, host Motso is joined by our Strategic Director, Alison Leishman, SEO specialists Michelle (Co-founder, Bold Online Marketing) and Nicole (SEO & Social Lead at Spitfire Inbound) to unpack one of the hottest topics in digital marketing right now: GEO—Generative Engine Optimisation.

We’re diving into:

• What is GEO? And why traditional SEO may no longer be enough
  
• AI & SEO: How AI-powered tools like ChatGPT, Gemini, and Perplexity are shaping the future of search
  
• Practical Generative Engine Optimization strategies to stay visible in zero-click search environments
  
• Real-world examples of GEO success
  
• The role of storytelling and intent in AI rankings
  
• How tools like HubSpot can help decode user behaviour and optimise content across channels
  

🔔 Subscribe for future episodes that keep your inbound strategy sharp and search-ready. 👇 Don’t forget to like, comment, and share if this helped your SEO game.

#TakeFlightSpitfire

🎙️ Build Up to INBOUND24: Preparing for One of the Biggest Events in Marketing 🎙️

In this episode of the Spitfire Inbound Take Flight Podcast, host Candice Long is joined by two powerhouse guests—Lemay Rodgers, Senior Digital Marketing Manager at Rentokil Initial, and Shiran Sugarman, Head of Onboarding at Spitfire Inbound. Together, they dive into the excitement and preparation for one of the most anticipated events in the marketing world—INBOUND 2024.

As first-time attendees, Lemay and Shiran share their expectations for the event, discuss key sessions and speakers they're looking forward to, and offer tips on how they’re gearing up for the experience. With industry giants like Nancy Harhut, Jay Baer, and even Ryan Reynolds and Serena Williams on the speaker list, this year’s INBOUND promises to be packed with inspiration and innovation.

Topics covered include:
✨ The role of AI in the future of marketing
✨ The importance of networking at industry events
✨ How brands are shifting toward more human-centric and personalised experiences
✨ Key strategies for making the most of large events like INBOUND

Whether you're attending INBOUND24 or looking to stay on top of marketing trends, this episode is filled with valuable insights you won’t want to miss!

🎧 Tune in now to hear more!

In this episode of the Spitfire Take Flight podcast, we delve into the inspiring journey of the Halo Queens, the first all-girls team from Garsfontein High School to make waves in the robotics world. Competing in the 2023/2024 FIRST LEGO League Masterpiece Season, they emerged victorious at the Gauteng South Regional Competition and clinched second place at the South African National Competition. Now, they are set to represent South Africa on the international stage at the FIRST LEGO League Open European Championships in Bodo, Norway.

Join us as we explore their incredible achievements, including their mission to democratize robotics education across South Africa. The Halo Queens are not only building robots but also building a brighter future by creating a comprehensive website dedicated to promoting robotics in schools. This resource aims to educate parents, teachers, and students on starting robotics programs, listing schools involved in robotics, and facilitating the donation of pre-loved robotics equipment. Discover how these young innovators are making a significant impact and paving the way for more learners to engage in the exciting world of robotics.

If you’d like to know more about Spitfire Inbound, hit ⁠this link⁠

Or follow us on social media ⁠@SpitfireInbound⁠

Guest social media handles:

Helo Queens Email: click ⁠this link⁠

Did you know that fewer than 2% of African students under 18 years complete school with vital Science, Technology, Engineering and Mathematics (STEM) skills. As South Africans, we greatly appreciate any chance we get to contribute to the education of our youth, particularly in the significant and fulfilling field of STEM careers.

Recently, Spitfire Inbound made a partial sponsorship contribution towards Texpand, a Cape Town-based robotics team, for their participation in an international competition, The First Tech Challenge (FTC), held in Texas in April 2023.

In our latest podcast episode, we had the opportunity to chat to Michelle Buckle, the volunteer team coach of Texpand, and two esteemed students from Texpand, Ethan Buckle and Matthew Greenwood, about this incredible experience.

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Today is International Women's Day, and in honor of this special occasion, we have two amazing guests who are going to share their experiences and insights on how to help the unheard voice.

Samantha Steele, our very own Head of Content, and Lemay Rogers, Senior Digital Marketing Manager and B2B Marketing and CRM at Rentokil Initial, both have had to work their way up in traditional male-dominated spaces. They understand what it's like to feel voiceless and invisible in a meeting room full of men.

But instead of giving up or staying silent, they found ways to break through the noise and make their voices heard. They are passionate about helping others do the same.

In this episode, we'll dive into their experiences and discuss the challenges they faced as women in the marketing industry. We'll also explore their advice for people feeling voiceless and invisible in their workplaces.

But that's not all. We'll also ask them about their tips for people who are running those meetings. How can leaders create a safe space for everyone to speak up and be heard?

So if you're ready to learn from two fierce women changing the game, sit back and enjoy this episode of Spitfire Take Flight.

If you’d like to know more about Spitfire Inbound, hit this link

Or follow us on social media @SpitfireInbound

Guest social media handles:

Lemay LinkedIn: click this link

Samantha Instagram: Click this link

Gina Balarin is an international keynote and TEDx speaker, FCIM Chartered Marketer, author of The Secret Army: Leadership, Marketing and the Power of People, and sought-after podcast guest with an MEd in Management Communication and a Professional Diploma in Marketing. As a verbal and written communication expert who cuts through the noise, Gina joins us on Take Flight episode 14 to unpack one of our core values at Spitfire Inbound which is active listening and empathy.

Follow Gina on LinkedIn: Gina Balarin

Find her book and other resources: The Secret Army: Leadership, Marketing and the Power of People

If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com

Or follow us on social media @SpitfireInbound