Episodes

  • #11 The Truth About Hashtags and Instagram Strategies in 2021

    #11 The Truth About Hashtags and Instagram Strategies in 2021
    May 26 2021

    Seems like most hashtag posts nowadays are about hashtags not working or how you're doing it wrong. Lucky for us, Riya Lalwani/@riyasocial knows whats up! Tune in to learn the truth about hashtags!

    00:00 | Intro
    01:22 | Hashtags, then & now
    02:27 | Why aren't hashtags working now? (Amir)
    05:10 | How do we use hashtags during the pandemic?
    09:27 | 2021 Strategy for Instagram

    #DigitalMarketingPodcast #HowToUseHashtags #InstagramMarketing
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    18 mins
  • #10 Omni-Channel Marketing, Reels in Malaysia, How Facebook is Bringing Back Chronological Posts

    #10 Omni-Channel Marketing, Reels in Malaysia, How Facebook is Bringing Back Chronological Posts
    Apr 9 2021

    Watch this episode on Youtube!: https://youtu.be/MyN9fiW8iAA

    From marketing presence to the future of social media marketing, tune in to an all-new episode of Herbet Podcast, now with a brand new look and flow!

    02:28 | The omnichannel marketing system
    14:04 | Reels in Malaysia
    21:46 | Chronological posts are back on Facebook

    Follow us on:
    Facebook: www.facebook.com/herbetagency
    Instagram: www.instagram.com/herbetagency
    Twitter: www.twitter.com/herbetagency
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    27 mins
  • Is Niching Down Destroying Content?

    Is Niching Down Destroying Content?
    Feb 23 2021

    Niching down has always been the common objective for any business that's starting out but from a content standpoint, what's the next step when everyone is niching down on the same type of content?

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    18 mins
  • #8 Fighting With Social Media Algorithms

    #8 Fighting With Social Media Algorithms
    Nov 27 2020
    Back to Business is now on Youtube! Watch this episode here: https://youtu.be/Aja5scIso4w

    In this episode, we talk about the future of competing social media platforms as they are becoming more and more alike with their content formats. How will they compete against one another?

    00:40 | Instagram's reduction in reach and engagement
    08:22 | Social media platforms catching up with one another
    19:21 | IGTV vs Youtube
    29:48 | Social media migration

    Follow us on:
    Facebook: www.facebook.com/weareherbet
    Instagram: www.instagram.com/weareherbet
    Twitter: www.twitter.com/weareherbet
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    39 mins
  • #7 Why It's Important to Spend on Ad buy

    #7 Why It's Important to Spend on Ad buy
    Oct 31 2020
    In this episode of Back to Business, Syazmeen and Amir talk about why ad buy is important to keep your ads performing at their best, and other ways you can make your investment in your ad worth it.

    00:44 | Is ad buy worth it?
    02:25 | Difference between boosting and ad buy
    05:37 | The ad buy process and AB testing
    12:49 | Running ads as a small business
    22:29 | Ending
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    25 mins
  • #6 How Businesses Today Can Leverage Digital Marketing Trends

    #6 How Businesses Today Can Leverage Digital Marketing Trends
    Oct 26 2020
    Keeping up with trends helps us stay relevant with the times but how far should we take it to see our business grow? Find out as Syazmeen, Amir and Akmal discuss how businesses today can leverage digital marketing trends and discover the best strategy to reach engagement.

    00:15 | Introduction
    00:27 | What is digital marketing?
    01:45 | Why it's important to keep up with trends
    04:27 | Trends that help social media
    10:47 | The best content for digital marketing
    14:36 | How businesses can anticipate upcoming trends
    19:03 | Ending
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    19 mins
  • #5 Is Competition in the Marketplace Something to be Scared of?

    #5 Is Competition in the Marketplace Something to be Scared of?
    Oct 18 2020
    In this episode of Back to Business, Saran, Amir, Akmal, and Syazmeen discuss on how businesses can view competition in the marketplace including its effects on their value.

    0:26 | Setting the value of your business
    3:56 | Lowering your value doesn't necessarily increase sales
    10:30 | Justifying your prices
    13:39 | Benefits of competition
    18:27 | Monopolizing the industry lets you set the value of the marketplace
    19:32 | Redefining capitalism
    23:29 | Growing your value
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    28 mins
  • #4 Monetizing on Your Hobbies and Interests

    #4 Monetizing on Your Hobbies and Interests
    Oct 11 2020
    In this episode of Back to Business, Saravanan, Amir, Akmal, and Syazmeen break down what goes into the pursuit of running a business based on a hobby or interest in difficult times, with their own take on how they would try to make it work.

    00:00 | Introduction
    00:20 | The difference between a hobby and an interest
    07:24 | How do you make money from your hobbies?
    12:00 | How hard times play a role
    20:48 | How should people without any particular hobbies or interests tackle this situation?
    24:23 | Steps to consider
    32.00 | Ending
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    33 mins