Feeling overwhelmed by all the shiny objects you're being told are necessary for your business to run. Yet you're unsure how any of it will actually solve your business problems?

This episode is your answer. Join Jess as she dives into a conversation with Ema Roloff, co-founder of Roloff Consulting.

Emma brings refreshing clarity to the hype around technology and the shiny object syndrome within the tech industry. She focuses on trust and intentionality over chasing trends.

Discover why true digital leadership requires more than just adopting new tools, and how being authentic can revolutionize your approach to growth and innovation.

Here's the quote Ema mentioned during the interview at 22:48, from John Chambers, CEO, Cisco:

“40% of businesses in this room, unfortunately will not exist in a meaningful way in 10 years… If I’m not making you sweat, I should be” John Chambers, Cisco CEO.

Watch media coverage of his remarks: https://www.youtube.com/watch?v=lR2IYvlVY8s

Contact & Follow Ema:

Ema Roloff, Co-Founder, Roloff Consulting

Website: https://www.roloffconsulting.com/

LinkedIn: https://www.linkedin.com/in/emaroloff/

YouTube: https://www.youtube.com/@emaroloff7690

Instagram Handle: @transformationprincess

02:00 The Power of Content and Authenticity

05:17 Rethinking Sales Strategies

09:30 The Importance of Relationship Building

13:08 Ema's Journey: From Teaching to Sales

20:17 Navigating Shiny Object Syndrome

22:22 The FOMO Cycle in Technology Adoption

27:24 The Cycle of Ineffective Software Adoption

28:37 The Cost of Integration and Implementation

30:07 The Importance of Starting with 'Why'

32:29 The Shift in Digital Leadership

35:12 Authenticity in Leadership and Content Creation

42:14 Experimentation and Continuous Learning

In this episode of the CEO's Off the Record podcast, Jess sits down with Amazon sales expert Vicki Weinberg to uncover the secrets to successfully selling on Amazon. With over a decade of experience, Vicki shares actionable insights on preparing your product and systems for the platform, understanding the costs involved, and crafting effective launch strategies. Whether you’re on the fence about Amazon or ready to dive in, this episode is packed with invaluable advice to help you treat Amazon as a serious revenue channel from day one. Tune in for a clear roadmap to Amazon success, including tips on listing optimization, advertising, and gaining those crucial first reviews.

Download Vicki's Free Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

Check out the Amazon FBA Fee Calculator: https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US

Contact Vicki:

Website - www.vickiweinberg.comInstagram - https://www.instagram.com/vickiweinberguk/

Facebook - https://www.facebook.com/VickiWeinbergProductCreation

LinkedIn - https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/

YouTube - https://www.youtube.com/@VickiWeinberg

01:04 Preparing Your Product for Amazon

03:13 Understanding Amazon's Selling Requirements

07:34 Evaluating Product Viability on Amazon

14:52 Amazon Advertising and Marketing Strategies

18:09 Building an Audience Before Selling on Amazon

21:01 Balancing Amazon and Your Own Website

23:14 Leveraging Amazon for Customer Acquisition

24:50 Pricing Strategies for Amazon and Your Website

28:05 Managing Sales and Discounts on Amazon

29:37 Preparing Backend Systems for Amazon

31:27 Effective Launch Strategies for Amazon

34:19 Driving Traffic and Getting Reviews

38:17 Common Expectations and Misconceptions

41:21 Consistency and Long-Term Success on Amazon

43:21 Conclusion and Final Thoughts

Ever wonder why some people seem to get attention effortlessly but struggle to sell, while others quietly build profitable businesses with a much smaller audience?

That disconnect is not random. It is strategic.

In this solo episode, Jess breaks down how business challenges change based on what you sell and who you sell it to. She walks through why B2C creators often win at visibility and struggle with conversions, while B2B business owners fight harder for attention and convert more easily once trust is established.

This conversation reframes a lot of the frustration business owners carry around content, growth, and sales. It brings clarity to why your experience feels harder or slower and what to do about it without chasing the wrong metrics or copying strategies that were never designed for your business.

You will walk away with a clearer understanding of whether you actually have a visibility problem or a credibility problem and how to fix the right one.

00:00 Understanding the Visibility Struggle

00:55 The Difference Between B2C and B2B

02:12 Challenges of High Visibility Content

03:20 Navigating B2B Visibility and Conversion

04:53 Strategic Solutions for Visibility and Conversion

06:03 The Importance of Credibility

07:03 Final Thoughts and Takeaways