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Dr. Benjamin Hardy is one of the world's leading organizational psychologists

— PhD, bestselling author of 10X Is Easier Than 2X, and Dan Sullivan's writing partner. In this episode, Tommy sits down with Dr. Hardy to break down why you don't need to be ready to start, how your future self is already waiting for you to decide, and the one mindset shift that separates the operators who scale from the ones who stay stuck.

⏱ TIMESTAMPS
00:00 Start Before You're Ready
02:54 Welcome and Introductions
04:31 Tommy's Hockey Stick Growth
05:28 Ben's Background Today
07:01 Profitability Over Revenue
09:26 Ben's Origin Story
16:08 Meeting Dan Sullivan
21:48 How to Co-Write Books
24:30 Building Your Audience
30:13 The Power Law Explained
36:24 How to 10X
43:59 Writing Seven Books
47:34 The Gap and the Gain
48:59 Future Self Framework
57:14 Stop Waiting for Perfect
01:00:11 Future Self Deep Dive
01:07:48 The Science of Future Self
01:21:40 Closeout Questions
01:25:01 Start Over With $10M
01:28:20 Ben's Favorite Books
01:31:18 Find Ben Online
🔗 Build Your Freedom → https://homeservicefreedom.com/
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The biggest myth in home service technology? That software solves problems. It doesn't. People do.

Tommy sits down with Richard Kohberger — the go-to ServiceTitan expert and founder of Blue Collar Nerd — for one of the most honest conversations about technology, leadership, and what it actually takes to build a great home service company in the AI era.In this episode you'll learn:

— Why most companies use ServiceTitan wrong

— and what it actually looks like when you use it right

— The truth about AI replacing CSRs and what to do about it before it happens to you

— Why adding more AI to your business means your people need MORE human attention, not less

— The four metrics every home service owner should know cold

— Why emotional intelligence is the most underrated skill in home service leadership

-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

00:34 - Richard's Background and Blue Collar Nerd Origin

03:08 - Why Investors Are Rushing Into Home Service

06:02 - Advanced ServiceTitan Integrations

10:31 - When to Get on ServiceTitan

13:50 - AI-First Software and What's Coming

17:46 - Tommy's AI-Written Radio Ad Live

21:16 - Social Media vs Traditional Advertising

28:03 - The A1 Garage Model vs HVAC

32:28 - Which Industry Would Richard Build In?

36:12 - Tommy's 2017 Trifecta and Podcast Origin

38:49 - SOPs: SweetProcess vs Trainual

41:13 - AI Supporting People Not Replacing Them

44:41 - Technology Changing Leadership and Culture

47:52 - Longevity Science and Fasting

51:03 - Skills the Next Generation of Operators Needs

54:14 - EQ vs IQ in Leadership

58:42 - Rapid Fire: The Four Metrics Every Owner Must Know

1:09:08 - Die With Zero and Tommy's Philanthropy Plans

1:13:53 - Get Clear on Your WHY 1:17:35 - Is "I'm Doing It for My Family" Really True?

1:23:39 - Meditation, Facing Fears, and Final Thoughts

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Most home service companies don't fail from a lack of opportunity — they fail because they lose focus.

Tommy sits down with Yarin Gaon, a growth advisor who has mentored over 397 businesses through Chicago and SCORE and helped company after company break through the $1M–$10M plateau.

Yarin's framework is built on one core idea: the path of least resistance always wins. In this episode you'll learn:

— Why your current business model might not be the version worth scaling

— How to find the 20% of your operation driving 80% of your profit

— The growth canvas replacing vision traction organizers for home service leaders

— What "path of least resistance" actually looks like applied to your business

— Why you need to pause before your next quarterly session and design Version 2 Yarin's free playbook: fractional.partners

— no lead magnet, no catch. Just the framework.

-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

00:51 - Yarin's Background and Story

05:06 - Hustle vs Focus

06:08 - What Vision Actually Means

08:20 - Defining Your Real Success Metric

10:39 - How to Build a Monopoly in Your Market

12:11 - Military E-Commerce Business Breakdown

15:49 - Diversification Mistakes and When to Cut

21:17 - The Wrong Growth Model

23:51 - Growth by Addition vs Subtraction

30:50 - Profitability Before Capital

33:41 - How Private Equity Values Your Business

37:47 - What the Best CEOs Have in Common

39:53 - Better Decisions Equal More Profit

1:05:46 - Why Franchising Fails in Home Service

1:07:09 - The Explicit Decision Framework

1:09:45 - The Growth Model Framework

1:12:48 - Free Playbook and Book Recommendation

1:13:32 - Path of Least Resistance Explained

1:15:14 - Build a Machine That Prints Profit

🚀 FREEDOM 2026 Get your Tickets Today!
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