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Dr. Benjamin Hardy is one of the world's leading organizational psychologists

— PhD, bestselling author of 10X Is Easier Than 2X, and Dan Sullivan's writing partner. In this episode, Tommy sits down with Dr. Hardy to break down why you don't need to be ready to start, how your future self is already waiting for you to decide, and the one mindset shift that separates the operators who scale from the ones who stay stuck.

⏱ TIMESTAMPS
00:00 Start Before You're Ready
02:54 Welcome and Introductions
04:31 Tommy's Hockey Stick Growth
05:28 Ben's Background Today
07:01 Profitability Over Revenue
09:26 Ben's Origin Story
16:08 Meeting Dan Sullivan
21:48 How to Co-Write Books
24:30 Building Your Audience
30:13 The Power Law Explained
36:24 How to 10X
43:59 Writing Seven Books
47:34 The Gap and the Gain
48:59 Future Self Framework
57:14 Stop Waiting for Perfect
01:00:11 Future Self Deep Dive
01:07:48 The Science of Future Self
01:21:40 Closeout Questions
01:25:01 Start Over With $10M
01:28:20 Ben's Favorite Books
01:31:18 Find Ben Online
🔗 Build Your Freedom → https://homeservicefreedom.com/
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The biggest myth in home service technology? That software solves problems. It doesn't. People do.

Tommy sits down with Richard Kohberger — the go-to ServiceTitan expert and founder of Blue Collar Nerd — for one of the most honest conversations about technology, leadership, and what it actually takes to build a great home service company in the AI era.In this episode you'll learn:

— Why most companies use ServiceTitan wrong

— and what it actually looks like when you use it right

— The truth about AI replacing CSRs and what to do about it before it happens to you

— Why adding more AI to your business means your people need MORE human attention, not less

— The four metrics every home service owner should know cold

— Why emotional intelligence is the most underrated skill in home service leadership

-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

00:34 - Richard's Background and Blue Collar Nerd Origin

03:08 - Why Investors Are Rushing Into Home Service

06:02 - Advanced ServiceTitan Integrations

10:31 - When to Get on ServiceTitan

13:50 - AI-First Software and What's Coming

17:46 - Tommy's AI-Written Radio Ad Live

21:16 - Social Media vs Traditional Advertising

28:03 - The A1 Garage Model vs HVAC

32:28 - Which Industry Would Richard Build In?

36:12 - Tommy's 2017 Trifecta and Podcast Origin

38:49 - SOPs: SweetProcess vs Trainual

41:13 - AI Supporting People Not Replacing Them

44:41 - Technology Changing Leadership and Culture

47:52 - Longevity Science and Fasting

51:03 - Skills the Next Generation of Operators Needs

54:14 - EQ vs IQ in Leadership

58:42 - Rapid Fire: The Four Metrics Every Owner Must Know

1:09:08 - Die With Zero and Tommy's Philanthropy Plans

1:13:53 - Get Clear on Your WHY 1:17:35 - Is "I'm Doing It for My Family" Really True?

1:23:39 - Meditation, Facing Fears, and Final Thoughts

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Most home service companies don't fail from a lack of opportunity — they fail because they lose focus.

Tommy sits down with Yarin Gaon, a growth advisor who has mentored over 397 businesses through Chicago and SCORE and helped company after company break through the $1M–$10M plateau.

Yarin's framework is built on one core idea: the path of least resistance always wins. In this episode you'll learn:

— Why your current business model might not be the version worth scaling

— How to find the 20% of your operation driving 80% of your profit

— The growth canvas replacing vision traction organizers for home service leaders

— What "path of least resistance" actually looks like applied to your business

— Why you need to pause before your next quarterly session and design Version 2 Yarin's free playbook: fractional.partners

— no lead magnet, no catch. Just the framework.

-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

00:51 - Yarin's Background and Story

05:06 - Hustle vs Focus

06:08 - What Vision Actually Means

08:20 - Defining Your Real Success Metric

10:39 - How to Build a Monopoly in Your Market

12:11 - Military E-Commerce Business Breakdown

15:49 - Diversification Mistakes and When to Cut

21:17 - The Wrong Growth Model

23:51 - Growth by Addition vs Subtraction

30:50 - Profitability Before Capital

33:41 - How Private Equity Values Your Business

37:47 - What the Best CEOs Have in Common

39:53 - Better Decisions Equal More Profit

1:05:46 - Why Franchising Fails in Home Service

1:07:09 - The Explicit Decision Framework

1:09:45 - The Growth Model Framework

1:12:48 - Free Playbook and Book Recommendation

1:13:32 - Path of Least Resistance Explained

1:15:14 - Build a Machine That Prints Profit

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Live Q&A ⟶ https://homeserviceexpert.com/questions

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💎 Top 5 Takes for this Episode!

1. People overestimate what they can do in one or two years — and massively underestimate what they can do in five to ten. Stick with the boring work.
2. Blue collar is the new rich. AI won't replace the trades. Private equity loves scalable home service. Most people couldn't name three flooring companies. That's the opportunity.
3. The real game isn't revenue — it's enterprise value. Lifestyle businesses extract cash. Legacy businesses build an asset worth selling.
4. Master the mundane. Discipline over dopamine. Repetition over inspiration. That's the only secret.
5. There's nothing more dangerous than a wealthy man who gets bored. The same hunter energy that builds empires can destroy everything. Channel it right or it eats you alive.

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introducing Cody Sperber — The Clever Investor
01:30 - From Navy vet to flipping houses off a napkin

03:39 - 14 months, $30K in debt, and one deal that changed everything

04:57 - Collapsing time: 14 months to 2 months to 3 weeks

06:09 - From wholesaling to rentals to real estate education

07:47 - Why real estate teaches entrepreneurship faster than anything

10:03 - Real estate is a people business — AI can't replace that

11:36 - Why Cody was the best marketer in real estate

16:02 - Why blue collar is the new rich

17:16 - Why Cody chose flooring: most people can't name two companies

18:10 - Selling the education business: first time playing the right game

18:27 - Enterprise value vs. lifestyle business

19:00 - Getting emotional at the Service Titan debate about private equity

20:03 - Why taking chips off the table was about parents, not profit

22:01 - The American dream is still real — immigrants prove it

41:24 - Why authenticity beats selling courses every single time

46:17 - Having kids doubled his income — the hunter mindset intensified

46:42 - The upfront conversation every entrepreneur needs with their partner

48:34 - The system that made marriage and business work together

50:37 - 18 years and a divorce: 'We friendzoned each other'

52:06 - The most dangerous thing a wealthy man can do when he gets bored

53:26 - Having everything on paper and feeling completely empty inside

55:11 - The year and a half that rebuilt his character from the ground up

58:05 - One piece of advice for your 20s: Master the mundane

58:35 - People overestimate 1-2 years. They underestimate 5-10.

59:22 - Why Cody loves failure and what he tells his team

1:00:47 - If you had $10M and your network — what would you build?

1:22:29 - Floor Daddy at 2 years: three crash and burns, $1M+/month

1:23:53 - Tommy's close: financial discipline and the 15% EBITDA rule

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Live Q&A submission form: https://homeserviceexpert.com/questions

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💎 Top 5 Takes for this Episode! There are two types of business owners — those who build for cash flow, and those who build enterprise value to sell.

Know which one you are before you start. More marketing never fixes a broken operation. Fix your booking rate, cancellation rate, and conversion rate first. Then scale spend. A players today can become C players in two years.

The business grows, the people don't always grow with it. Watch for it. Never take on work outside your lane just because it's a big dollar. Scope creep creates liability, inflates AR, and distracts the whole team.

"Everybody wants the views, but very few people are willing to take the hike." — the one quote that defines the cost of real success.

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introducing Jordan White and Seek One Roofing

01:13 - The hardest thing in business right now

03:13 - Building a business as an asset vs. a cash flow machine

04:50 - Year by year: $2.5M to $28M in four years

07:32 - What salespeople don't know when they start a company

09:57 - Why some industries are impossible to scale

12:37 - Building trust and credibility before you have a brand

13:25 - What happens at $28M — private equity, roll equity, or rebuild

17:52 - How faith shows up in real business decisions

20:49 - Protecting integrity while training salespeople to win

22:20 - The marketing formula nobody talks about

23:30 - Why adding more marketing spend right now is a mistake

24:44 - Building a real-time data dashboard with custom metrics

26:58 - Why you should own a market before you enter a new one

29:47 - When to walk away from a market (we pulled out of 7)

31:35 - The hardest leadership lesson Jordan learned

33:17 - Turning down an $8.3M commercial job and why

36:31 - Aaron Stokes tribute — the plane accident and what it meant

38:53 - What loss teaches you about enjoying the journey

41:47 - If you don't enjoy the journey, the destination won't change it

43:01 - Don't tie your identity to your business

43:12 - What changes as a leader when the company outgrows you

45:57 - The CFO who sees around corners

1:04:30 - Colin's story: from Tractor Supply at 19 to $273K in year one

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Live Q&A submission form: https://homeserviceexpert.com/questions

David Peterson is Senior Vice President of Sales at Annuity, a powerhouse in the home improvement industry. With over 15 years of experience, David has scaled multi-brand platforms to nearly 1,000 sales representatives and helped grow Mad City Windows from a regional player to a $300 million+ powerhouse before its acquisition.

David is a proven expert in in-home selling, KPI-driven management, and building repeatable sales systems that deliver consistent results. From overcoming early career challenges to leading a billion-dollar company's sales strategy, David shares insights on leadership, sales culture, financing in home improvement, and the power of humility in success.

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My other podcast: Home Service Expert ⟶ https://open.spotify.com/show/4WHQ3ldGThHsP1cfzNF33G

Live Q&A submission form: https://homeserviceexpert.com/questions

Josey Parks is a CEO, venture entrepreneur, and one of the most forward-thinking voices at the intersection of blue-collar industry and technology. As the founder of multiple companies spanning roofing, construction, and AI—including Total Home Roofing, RFX, Roofix, Think Unlimited, and Cognitive Contractor—Josey has built a reputation as a true category creator in the trades.

A former Inc. 5000 honoree and one of the youngest leaders to make a major impact in roofing, Josey has been featured on CNBC's Blue-Collar Millionaires and This Old House and was named "Roofing's Fearless Visionary" by industry leaders. Today, through Outlaw Ventures, he's focused on something even bigger: building the infrastructure behind AI, including energy, data systems, and scalable intelligence platforms.

Josey is also the force behind initiatives like Win The Storm Conference and SVG University, designed to equip contractors with the tools, technology, and community needed to compete and win in a rapidly evolving industry.

Check Out My Social Media:
Tiktok ⟶ https://www.tiktok.com/@officialtommymello
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My other podcast: Home Service Expert ⟶ https://open.spotify.com/show/4WHQ3ldGThHsP1cfzNF33G

Live Q&A submission form: https://homeserviceexpert.com/questions