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The Rectified Podcast

The Rectified Podcast

Written by: Sandy Dedeian
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The Rectified Podcast is the go-to resource for founders navigating the complexities of Direct-to-Consumer (D2C), e-commerce, and retail brands. We dive into real conversations with fellow founders and experts who share authentic insights to help you scale your business with clarity. Join us to gain actionable strategies on: ✅ Scaling E-commerce, D2C & Retail operations ✅ Modern Brand Building across online and physical channels ✅ Social media & content strategies that drive traffic and conversions Hit FOLLOW to get actionable insights every week & turn your vision into a profitable reality!Sandy Dedeian Economics Marketing Marketing & Sales
Episodes
  • #96 The Only Framework You Need to Scale Your Brand

    #96 The Only Framework You Need to Scale Your Brand
    May 15 2026

    In this solo episode, I share the 3R framework, the exact system I use with clients for their product brand strategy. This masterclass will provide actionable business tactics to grow your business and help with scaling brands, positioning them as leaders. Learn how to refine your business strategy and enhance your branding for sustained success.


    ⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic


    Find me here:

    Instagram: https://www.instagram.com/sandydedeian/

    TikTok: https://www.tiktok.com/@sandydedeian

    LinkedIn: https://www.linkedin.com/in/sandydedeian/


    Chapters:

    00:33 Three R Framework Overview

    01:08 Revamp Brand Psyche

    03:36 Reshape Growth Strategy

    06:09 Reach Audience Growth

    08:27 Find Your Weakest R

    09:03 Free Diagnostic Next Steps
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    9 mins
  • #95 Why Most Brands Fail on Amazon (And How to Actually Win)

    #95 Why Most Brands Fail on Amazon (And How to Actually Win)
    May 8 2026

    If you're a product brand and you're not on Amazon yet, you're leaving money on the table. In this episode, I sit down with Michael Maher, founder of Cartology, to break down exactly what it takes to launch, advertise, and win on Amazon — from choosing between 1P and 3P, to the ad strategy most brands get completely wrong, to what AI (hello, Rufus) could mean for the future of selling on the platform.


    ⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic


    ⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner


    Cartology Website: https://thinkcartology.com/

    Cartology on Instagram: https://www.instagram.com/thinkcartology/

    Cartology on LinkedIn: linkedin.com/company/cartology/


    Find me here:

    Instagram: https://www.instagram.com/sandydedeian/

    TikTok: https://www.tiktok.com/@sandydedeian

    LinkedIn: https://www.linkedin.com/in/sandydedeian/


    Chapters:

    3:15 — Why your brand needs to be on Amazon in 2026

    8:00 — 1P vs 3P: Which model should you choose?

    13:20 — Do you need Amazon ads or can you grow organically?

    19:00 — Optimizing your product listing (images, copy, A+ content)

    23:30 — What to expect in your first 30–60 days

    25:40 — The pricing trap that kills your buy box

    27:50 — Does Amazon buy Google Shopping ads?

    29:30 — The #1 mistake brands make on Amazon

    32:00 — AI, Rufus, and predictions for 2027

    36:00 — Why you shouldn't build Amazon in-house
    Show More Show Less
    32 mins
  • #94 | 85% of People Don't Use AI Yet. Here's What They're Missing

    #94 | 85% of People Don't Use AI Yet. Here's What They're Missing
    May 1 2026

    85% of people have never used AI. So why does everyone act like it's replacing us? In this episode, I sit down with Jean Philippe Arcand, co-founder of Glowtify, to talk about what AI actually does well, where it completely falls short, and why most businesses are using it wrong.We get into the AI hype machine, why the biggest VCs are saying the future of SaaS is service, how Glowtify is building full marketing functions for companies that don't have one, and where we need to draw the line with AI before it stops us from thinking for ourselves.⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerGlowtify Website: https://glowtify.com/ Glowtify on Instagram: https://www.instagram.com/glowtify.app/Glowtify on LinkedIn: https://www.linkedin.com/company/glowtify/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Chapters:00:44 What Glowtify Does05:39 AI Bubble And Adoption Reality15:39 Future Of SaaS Is Service22:24 Democratizing Marketing With AI33:26 Will AI Replace Us40:57 Entrepreneur Mindset With AI42:51 AI Traps and Guardrails
    Show More Show Less
    46 mins
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