In this solo episode, I share the 3R framework, the exact system I use with clients for their product brand strategy. This masterclass will provide actionable business tactics to grow your business and help with scaling brands, positioning them as leaders. Learn how to refine your business strategy and enhance your branding for sustained success.

⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic

Find me here:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

Chapters:

00:33 Three R Framework Overview

01:08 Revamp Brand Psyche

03:36 Reshape Growth Strategy

06:09 Reach Audience Growth

08:27 Find Your Weakest R

09:03 Free Diagnostic Next Steps

If you're a product brand and you're not on Amazon yet, you're leaving money on the table. In this episode, I sit down with Michael Maher, founder of Cartology, to break down exactly what it takes to launch, advertise, and win on Amazon — from choosing between 1P and 3P, to the ad strategy most brands get completely wrong, to what AI (hello, Rufus) could mean for the future of selling on the platform.

⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic

⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner

Cartology Website: https://thinkcartology.com/

Cartology on Instagram: https://www.instagram.com/thinkcartology/

Cartology on LinkedIn: linkedin.com/company/cartology/

Find me here:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

Chapters:

3:15 — Why your brand needs to be on Amazon in 2026

8:00 — 1P vs 3P: Which model should you choose?

13:20 — Do you need Amazon ads or can you grow organically?

19:00 — Optimizing your product listing (images, copy, A+ content)

23:30 — What to expect in your first 30–60 days

25:40 — The pricing trap that kills your buy box

27:50 — Does Amazon buy Google Shopping ads?

29:30 — The #1 mistake brands make on Amazon

32:00 — AI, Rufus, and predictions for 2027

36:00 — Why you shouldn't build Amazon in-house

85% of people have never used AI. So why does everyone act like it's replacing us? In this episode, I sit down with Jean Philippe Arcand, co-founder of Glowtify, to talk about what AI actually does well, where it completely falls short, and why most businesses are using it wrong.We get into the AI hype machine, why the biggest VCs are saying the future of SaaS is service, how Glowtify is building full marketing functions for companies that don't have one, and where we need to draw the line with AI before it stops us from thinking for ourselves.⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerGlowtify Website: https://glowtify.com/ Glowtify on Instagram: https://www.instagram.com/glowtify.app/Glowtify on LinkedIn: https://www.linkedin.com/company/glowtify/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Chapters:00:44 What Glowtify Does05:39 AI Bubble And Adoption Reality15:39 Future Of SaaS Is Service22:24 Democratizing Marketing With AI33:26 Will AI Replace Us40:57 Entrepreneur Mindset With AI42:51 AI Traps and Guardrails

Is AI making your brand messaging better, or just louder?

In this episode of the Rectified Podcast, I sit down with communication expert and Aria Consulting founder, Amandine Michaud. As an MBA colleague and seasoned corporate strategist, Amandine explores the shift from "mass content" to "meaningful connection" in a world saturated by ChatGPT and Claude.

If you’ve felt the "AI fatigue" on LinkedIn or struggle to keep your brand's voice authentic while using new tools, this conversation is for you. We dive deep into why the most successful brands of the future won't be the ones with the best prompts, but the ones with the most human hearts.

⚡️Scale Your Product Brand: Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you’ll discover if you need to Revamp, Reshape, or Reach ➡️https://learn.rectified.co/brand-diagnostic

⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner

Aria Consulting’s Website: https://www.ariaco.com/

Aria Consulting on Instagram: https://www.instagram.com/ariaconseils/

Amandine on LinkedIn: https://www.linkedin.com/in/amandinemichaud/

Find me here: Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

Chapters:

00:00 – Intro: Meet Amandine Michaud.

04:30 – From Pianist to Communication Consultant: The art of connection.

09:15 – Why big brands struggle with clarity (and how to find yours).

14:00 – The "LinkedIn AI Pattern" and why it’s killing engagement.

19:45 – How to use AI for brainstorming without losing your "voice."

25:30 – The ROI of authenticity: Why being yourself is more efficient.

32:00 – Predictions for the next 5 years: Analog vs. Digital.

Most e-commerce brands pour money into paid ads before their foundation is solid, and that's exactly why they're not converting.

In this episode, Sandy sits down with Nora Arzoumanian, Head of E-Commerce at Mobilia, with over two decades of experience scaling e-commerce for product-based brands across multiple industries. Together, they break down what actually drives e-commerce conversions, why email marketing and SMS outperform paid ads for product brands, and what small and mid-size brands can do today to move the needle without burning through their budget.

What you'll learn in this episode:

• Why your paid ads are not converting and what to fix first

• How to use email marketing and SMS to drive consistent revenue for your product brand

• The trust signals every e-commerce website needs to reduce friction and increase conversions

• The difference between SEO and GEO and what it means for product brand visibility

• How to optimize your e-commerce website for both search engines and real buyers

Whether you are just launching your DTC brand or trying to scale past a plateau, this episode is packed with practical e-commerce marketing strategies you can apply immediately.

⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist

⚡️Join the Rectified Founders Community, a FREE space where you connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner

Nora on LinkedIn: https://www.linkedin.com/in/noraarzoumanian/

Find me here:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

Chapters:

00:00 Meet Nora Arzoumanian

07:18 Paid Ads Reality Check

10:20 Email Marketing Goldmine

20:27 Selling High Ticket Online

25:46 Website Content and UGC

29:29 Analytics and Journey Mapping

31:57 SEO Meets GEO

37:44 Designing for Humans and AI

40:31 Three Quick Wins

What do you do when your brand name feels like a barrier to growth? In today’s episode, I sit down with Tamar Panossian, the visionary behind 57 Végane, to discuss her bold decision to launch Oudélic.

Instead of a simple rebrand, Tamar is tackling the "Great Vegan Reset of 2026" head-on by moving away from ultra-processed "faux meats" and introducing a clean, high-protein, plant-based staple designed for everyone.

In this episode, we cover:

• The Pivot from 57 Végane to Oudélic: Why Tamar decided to keep her original brand while launching a second one to reach a broader, non-vegan audience.

• The "Great Vegan Reset" of 2026: Understanding the massive consumer shift toward transparency, clean labels, and recognizable ingredients.

• Scaling via Co-Packing: The emotional and operational challenge of "letting go of your baby" to move production to a large-scale facility.

• CPG Logistics & Family Business: The reality of managing delivery, rising costs, and working alongside parents in a growing startup.

• The #1 Advice for CPG Founders: Why you should stop using your personal cash and start looking for grants and networking within your industry.

⚡️Join the waitlist to be notified about our monthly workshops ➡️ https://learn.rectified.co/2026-workshop-waitlist

⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner

Website: https://57vegane.com/

57 Végane on Instagram: https://www.instagram.com/57vegane/

Oudélic on Instagram: https://www.instagram.com/oudelic_officiel/

Find me here:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

Chapters:

0:00 – Introduction: The Evolution of an Entrepreneur

2:15 – Why a new brand? Introducing Oudélic

4:45 – Navigating the "Great Vegan Reset": Clean vs. Ultra-Processed

8:10 – The Science of TVP: Pea protein and fava bean concentrates

12:30 – From the freezer to the fridge: Why placement in the "Fresh Aisle" matters

16:45 – Scaling up: Moving to a co-packer and simplifying recipes

21:20 – The reality of running a family business in 2026

25:10 – Essential advice for CPG founders: Grants and Networking

Every product category has a "need" product, the thing people buy on autopilot. Mariela Katz of Nutterie figured out that the real opportunity is in the "I want" product. The one thing people did not know they needed until they saw it. In this episode, she breaks down exactly how she built that strategy into every decision from her packaging to her collaborations to her limited edition drops.

Mariela is back for her second episode on The Rectified Podcast, and a lot has changed. She launched a brand new mini collection, landed her first retail distributor, built collaborations with Cafe Depot and Les Filles Fattoush, and did all of it while becoming a mom of three.

If you are a product founder trying to stand out in a crowded category without slashing your prices, this episode is the blueprint.

Join The 3R Strategy Workshop & let’s scale your brand together! ➡️ https://learn.rectified.co/3rstrategy

⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner

Nutterie Website: https://nutterie.ca/

Nutterie on Instagram: https://www.instagram.com/nutterie/

Find me here: I

nstagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

Chapters:

00:00 Welcome Back Mariela

00:14 Nutterie Origin Story

01:23 What Changed Since Last Time

02:39 Mom Life Balance

06:38 Expo Prep And Events

08:20 Connecting Over Selling

10:22 Local Collabs For Growth

13:46 Effort Behind The Scenes

15:39 Introducing The Minis

16:30 Unique Mix Philosophy

17:02 Retail Expansion Plans

17:39 Differentiation and Freshness

20:19 Cherry Cherry Origin Story

21:50 Packaging as Brand Edge

23:35 Packaging Costs and MOQs

25:03 Staying Lean and Vertical

28:46 Limited Editions Strategy

34:08 What’s Next for Nutterie

34:56 Final Advice for Founders

⚡️Join The 3R Strategy Workshop & let’s scale your brand together! ➡️ https://learn.rectified.co/3rstrategy

Most product founders obsess over cutting costs wherever they can. Olivia Lovenmark did the opposite. She chose the most expensive bottle on the market for Duchess Cocktails, and it became the single biggest reason her brand stood out on shelves. In this episode, she breaks down exactly why that decision worked and what product founders can learn from it.

Olivia shares her unconventional journey from Silicon Valley fintech to building a premium ready-to-drink cocktail brand from scratch, including the moment she realized no co-packer in Western Canada could produce her product and had to build her own factory nine months into launching.

If you are a product-based founder wrestling with packaging costs, distribution strategy, or the question of how to stand out in an overcrowded market, this episode is a masterclass in betting on your product and winning.

FIND ME HERE:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

DUCHESS COCKTAILS:

Duchess Cocktails Website: https://duchesscocktails.com/

Duchess Cocktails on Instagram: https://www.instagram.com/duchesscocktails/

CHAPTERS:

00:00 Welcome and Guest Intro

02:29 Launching Duchess Cocktails

05:24 Bottle Design and Branding

09:40 Founder Life and Motherhood

16:51 Marketing Without Ads

21:51 Label Rules And Shipping

24:55 Lightning Round Favorites

27:38 Beverage Industry Myths

31:21 Legacy Plans And Wrap