Episodes

  • Episode 633 How to Increase Revenue Without The Hustle With Stacey Hylen
    Mar 6 2026

    In this episode, Stacey Hylen shares her strategies for helping entrepreneurs scale their businesses and "add a zero" to their revenue without the typical burnout-inducing hustle. Drawing from her experience working with Tony Robbins and Chet Holmes, Stacey explains how to identify "hidden profits" already existing within a business and how to use strategic positioning to move from a "commodity" to a "couture" service provider.

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    40 mins
  • Episode 632 Why You Need a Website With Ryan Waterbury
    Mar 4 2026

    In an era dominated by AI and social media "walled gardens," Rob and Ryan discuss the dangerous trend of businesses relying solely on social platforms. They break down why owning your digital real estate—specifically a self-hosted website and an email list—is the only way to future-proof a business against platform instability, censorship, and "AI slop."

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    26 mins
  • Episode 631 How to Scale a Business Without Burnout with Chris Kile
    Mar 2 2026

    This podcast episode features an interview between Rob Cairns and Chris Kile regarding strategies for scaling a business while avoiding burnout. Kile shares his personal journey from a struggling entrepreneur to the founder of EO Staff, a company that connects business owners with virtual assistants in the Philippines. The discussion emphasizes that owners are often the primary bottleneck in their own companies and must learn to delegate repetitive tasks to regain their time. Kile explains how hiring offshore talent provides a cost-effective solution for handling administrative duties, lead follow-up, and executive support. The conversation also highlights the importance of personal branding, effective calendar management, and the role of AI as a productivity tool rather than a replacement for human connection. Ultimately, the sources advocate for a "work to live" philosophy by building sustainable systems and professional teams.

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    43 mins
  • Episode 630 Why Build a Personal Brand With Anthony Gaenzle
    Feb 24 2026

    In this episode, Rob Cairns sits down with marketing strategist and author Anthony Gaenzle to discuss the "sea of sameness" in the corporate world and why human connection is the ultimate competitive advantage. They explore the practical steps to building a personal brand, the role of AI in content creation, and why patience is the most underrated marketing tool.

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    Not Yet Known
  • Episode 629 AI and the Future of Marketing Strategy With RJ Taylor
    Feb 21 2026

    In this episode, Rob Cairns and RJ Taylor dive deep into the evolving landscape of Artificial Intelligence (AI) within digital marketing. They discuss how AI has shifted from a novelty to a mainstream tool, with RJ sharing a survey finding that 85% of consumers are now using AI for personal or professional tasks. The conversation explores the balance between automation and human creativity, the rising importance of brand differentiation, and practical ways to integrate AI into existing workflows like email and SMS marketing.

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    52 mins
  • Episode 628 Musings from an Arkansas Storyteller: On Coffee, Community, and Stories that Connect Us.
    Feb 18 2026

    In this episode, host Rob Cairns sits down with regular co-host and marketing expert Todd Jones to celebrate the launch of Todd’s new book, "Musings from an Arkansas Storyteller: On Coffee, Community, and Stories that Connect Us." They discuss the creative process behind the book, the power of repurposing content, and how Todd used AI as a collaborative partner to bring his collection of essays to life.

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    29 mins
  • Episode 627 SEO Beyond Your Website With Warren Laine Naida
    Feb 17 2026

    This episode of the SDM Show features a deep dive into SEO strategies that extend beyond your traditional website structure. Rob Cairns and Warren Laine-Naida discuss how podcasts, video platforms, and newsletters serve as vital discovery vehicles in the modern digital landscape.

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    19 mins
  • Episode 626 How To Do Cold OutReach The Right Way With AJ Cassata
    Feb 11 2026

    In this episode, Rob Cairns sits down with AJ Cassata, founder of Revenue Boost, to dissect the often-misunderstood world of cold outreach. AJ shares his journey from knocking on thousands of doors in New York to building a remote agency in Vietnam, offering a masterclass on how to turn cold emails and LinkedIn messages into high-value conversations without being "spammy."

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    37 mins