Episodes

  • #9: Hanna Karlsson & Finding Your Purpose, And Building a Platform As a Content Creator
    Jan 30 2026

    (In Swedish) In this episode of the Sports Content Gameplan, Isac welcomes Hanna Karlsson, a passionate sports content creator who shares her inspiring journey.

    From her beginnings in social media at her local basketball club to her evolution into 'Hanna the Shooter,' she discusses her creative process, the importance of authenticity, and the impact of her work. Hanna reveals her favorite types of content, the challenges she faces, and her dedication to meaningful storytelling. She also offers valuable tips for aspiring creators and shares memorable projects, including her work with Swedish basketball teams and her involvement in the YouthLab initiative.

    Don't miss this insightful conversation on creativity, passion, and what it means to create for the people.


    Content discussed in this episode:

    Basketligan Special: https://www.tiktok.com/@svenskbasket/video/7293363585663716641

    Role models: https://www.instagram.com/reels/DJzstcxo5tl/

    Youth Lab: https://www.instagram.com/reels/DRzcPSnDMfY/


    00:00 Introduction and Greetings

    02:02 Memorable Interactions and Content Style

    04:05 Career Beginnings and Challenges

    07:41 Balancing Passion and Profession

    09:44 The Importance of 'Why' in Creativity

    15:30 Building a Personal Brand

    21:04 Storytelling in Social Media

    26:45 Capturing the Essence of Basketball

    30:12 YouthLab: Empowering Young Voices

    36:15 Behind the Scenes at Major Championships

    42:13 Building Trust with Athletes

    48:38 Tips for Aspiring Creators

    51:06 Future Aspirations and Reflections

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    56 mins
  • #8: Fredrik Andersson & Leveraging Engaging Content to Elevate Your Brand
    Jan 16 2026

    (In Swedish) In this episode of The Sports Content Gameplan, Isac sits down with Fredrik Andersson to dive deep into the world of sports content creation. Fredrik shares his journey, experiences in filming different sports, and his passion for creating cinematic and immersive content.

    We discuss the challenges and rewards of capturing the essence of bandy, the nuances of working in high-stakes environments like hockey, and the importance of authentic storytelling in sports. He also reflects on the impact of audience engagement and shares tips for smaller sports organizations to enhance their visibility through quality content creation.

    Whether you're a sports enthusiast or an aspiring content creator, Fredrik's insights on sports communication and content strategy are not to be missed.


    Content discussed in this episode:

    This is Bandy: https://www.instagram.com/p/DLpWCsWNpsZ/

    Edsbyn's Red Farmers: https://www.instagram.com/reel/DHV-wK5o36R/

    Women's Bandy: https://www.instagram.com/reel/DKL-dvIiFfm/

    Tre Kronor in Avicii Arena: https://www.instagram.com/reel/DL4ue0QtvZb/


    00:00 Welcome and Introduction

    00:45 Discussing Favorite Social Media and Content

    02:02 Inspirations and Memorable Messages

    05:07 The Essence of Sports Communication

    08:14 Challenges and Experiences in Sports Filming

    11:08 Creating Impactful Sports Content

    13:38 Highlighting Bandy and Lesser-Known Sports

    23:41 Technical Aspects and Filming Challenges

    48:24 Future Projects and Aspirations

    50:26 Conclusion and Final Thoughts

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    54 mins
  • Gameplan Breakdown #1: How To Start Your Career In Sports Content
    Jan 9 2026

    Welcome to the first episode of the Gameplan Breakdown! In these solo episodes, I share my journey and insights from 17 years in the sports content industry.

    In the first segment, we talk about how to get started. Starting from my beginnings as a web editor for a small basketball club in Sweden, to working at the national and international levels, I provide practical tips and strategies for young creators. Learn how to pick your lane, contact local clubs, build your portfolio, understand analytics, and the importance of continuous improvement.

    Whether you're interested in videography, photography, social media coordination, or writing, this episode offers valuable guidance to help you navigate and succeed in the sports content industry.


    00:00 Introduction to Game Plan Breakdown

    01:05 My Journey into Sports Content Creation

    05:02 Finding Your Path in Sports Content

    08:03 Building Experience and Portfolio

    12:47 Leveraging Analytics and Social Media

    17:14 Final Tips and Summary

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    19 mins
  • #7: Elias Desport & The Potential of Empowering Athlete-led Storytelling
    Jan 2 2026

    (In Swedish) In this episode of The Sports Content Gameplan, Elias Desport, professional basketball player and host of the podcast Between the Lines, discusses his journey into podcasting during the COVID-19 pandemic as a way to provide a platform for athletes to tell their stories.

    Elias delves into his favorite social media content, the inspiration behind his podcast, the importance of athletes controlling their narrative, and his thoughts on the current media landscape in sports. He highlights the value of authentic, raw storytelling and shares insights from some of his memorable podcast episodes.

    Additionally, Elias offers advice for new podcasters on creating a comfortable interview environment and reflects on the impact his podcasting experience has had on his perspective as an athlete.


    00:00 Introduction and Guest Background

    00:25 Social Media Preferences and Inspirations

    03:12 Podcasting Journey and Challenges

    06:29 Creating a Player-Led Platform

    10:57 Insights from Podcasting

    14:21 The Future of Sports Content

    23:44 Favorite Podcast Episodes and Guests

    28:16 Tips for Aspiring Podcasters

    40:13 Reflections and Final Thoughts

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    45 mins
  • #6: Valentin Turgot & Mastering The Art Of Viral Sports Videos
    Dec 26 2025

    In this episode of The Sports Content Gameplan podcast, we sit down with Valentin Turgot, the creative force behind the viral sports content channel 'Hoopsidia.' Valentin shares his journey from copywriting in advertising to becoming a full-time sports content creator and establishing his own production company, Hoopsmakers.

    Learn about the origins of his online name, his inspirations, how he creates viral sports content, and his advice for aspiring creators. Valentin also dives into the importance of authenticity, the role of AI in content creation, and his community impact through renovating basketball courts.

    A must-watch for anyone interested in sports content creation and digital storytelling.


    Content talked about in this episode:

    Luka Doncic viral assist: https://www.instagram.com/reel/CiIG2-HKgdp/

    French All-Star Game dunk contest: https://www.instagram.com/reel/CmxLgXtJmdg/

    Muurinen - most viral video: https://www.instagram.com/reel/DOi_KZnj6xH/

    Muurinen alley-oop: https://www.instagram.com/reel/DObfHDFjyXC/


    00:00 Introduction and Welcome

    00:14 The Origin of Hoop Sidia

    01:01 Quick Questions and Inspirations

    02:56 Journey to Full-Time Content Creation

    06:15 Videography and Creative Process

    08:11 Going Viral and Adapting to Trends

    11:02 Euro Basket 2022 Experience

    18:53 Tips for Fast Editing

    23:56 Expanding Horizons and Future Plans

    30:10 Giving Back to the Community

    34:50 AI and Technological Innovations

    41:29 Conclusion and Final Thoughts

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    43 mins
  • #5: Jared Kleinstein & The Evolution Of Sports Content and Creator Impact
    Dec 19 2025

    In this episode of the Sports Content Gameplan, we sit down with Jared Kleinstein, founder and CEO of Fresh Tape Media and Gondola, to discuss Jared's incredible journey in the world of sports content. Jared shares his beginnings with the Tebowing meme, his leadership role in sports at Vine, and founding Fresh Tape Media, a creative powerhouse.

    The conversation delves into the launch of Gondola, a platform giving creators due credit, and offers invaluable advice for those looking to break into sports content creation. They talk about the importance of athlete buy-in, the evolution of sports content, and emerging trends like AI in creative processes.

    Jared also highlights the success and vision behind the Gondola Sports Summit and reflects on the personal and professional balance required to run both a creative agency and a tech company.


    00:00 Introduction to Jared and His Journey

    01:20 Early Forays into Sports Content

    02:24 Building Fresh Tape Media

    04:24 Key Moments and Inspirations

    05:46 Favorite Social Media and Content Types

    07:51 Creators and Impactful Messages

    09:36 Personal Content and Creative Challenges

    10:36 Evolution of Sports Content

    17:45 The Role of AI in Content Creation

    19:09 The Birth of Gondola

    22:51 Brand and Creator Content Dilemma

    24:07 Shifts in Sports Content Creation

    25:22 Gondola Sports Summit

    28:19 Balancing Creative and Tech Worlds

    30:01 Favorite Content and Nostalgia

    32:10 Pet Peeves in Content Creation

    34:15 Advice for Aspiring Creators

    39:04 Future of Sports Content and Gondola

    40:38 Upcoming Projects and Recommendations

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    44 mins
  • #4: Artin Hojat & Creating Content To Help You Stand Out In A Saturated NIche
    Dec 12 2025

    (In Swedish) Join us for an insightful and engaging conversation with Artin Hojat on the Sports Content Gameplan. In this episode, Artin shares his journey and experiences as a personal trainer for high-level athletes and now an NBA expert on HBO Max.

    Learn more about his approach to content creation, his inspirations, and his commitment to delivering educational, scientific, and interactive content. Discover how he seamlessly integrates his passion for basketball into his professional life, the challenges and rewards of being a content creator in a saturated market, and the importance of staying true to oneself.

    Whether you're a sports content creator, a basketball enthusiast, or someone looking to be inspired, this episode has something for everyone. Tune in to hear Artin's valuable tips, anecdotes, and reflections on maintaining work-life balance and the future of digital content in sports.


    00:00 Introduction and Guest Welcome

    00:55 Quickfire Questions

    04:06 Journey into Coaching

    07:36 Content Creation and Social Media

    20:15 Highlighting Players and Technical Details

    24:55 Scientific and Psychological Aspects of Training

    35:05 Balancing Content Creation and Consumption

    35:52 Strategies for Disconnecting from Work

    39:13 Meditation and Mindfulness Practices

    40:56 Tips for Aspiring Content Creators

    44:20 Handling Negative Feedback

    56:09 Pride in Positive Impact

    58:01 Becoming an NBA Expert

    01:04:36 Future Goals and Digital Era Reflections

    01:06:43 Recommended Content Creators

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    1 hr and 9 mins
  • #3: Danine Cruz & Creating Relatable Content On A Global Scale
    Dec 5 2025

    In this episode of the Sports Content Gameplan, Danine Cruz, the social media lead for youth and women's basketball at FIBA, shares her journey from a sports-obsessed childhood to working in international sports content. Danine discusses her favorite social media channels and content types, her transition from sports writing to content creation, and her experiences working at FIBA during major events like the World Cup. She emphasizes the importance of authenticity, honoring athletes, and making content fun and relational. Danine also touches on the challenges and rewards of creating content for a global audience and offers valuable insights for aspiring content creators.


    Content talked about in this episode:

    Camerman: https://vm.tiktok.com/ZNR8YoHwo/

    USA / Germany: https://vm.tiktok.com/ZNR82M2uQ/

    Luka & fans: https://vm.tiktok.com/ZNR821wF7/


    00:00 Introduction and Quick Questions

    01:34 Early Influences and Career Beginnings

    03:15 Transition to Content Creation

    05:14 Creating Viral Sports Content

    07:54 Working with Slam and Sneaker Era

    11:36 Joining FIBA and First Assignments

    15:23 World Cup Experience and Viral Success

    23:59 Relatability and Recognition in Content Creation

    24:14 Building Quick Relationships with Athletes

    26:33 Three Key Tips for Content Creators

    31:36 Challenges and Strategies in Content Creation

    34:29 Adapting to Generational Differences in Social Media

    39:27 Creating Authentic and Global Content

    47:30 Future Goals and Reflections

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    51 mins