In this episode of the Tide and Bloom podcast, Liz explores how women can grow their businesses by aligning with natural rhythms and integrating emotional intelligence, intuition, and sustainable marketing strategies. We emphasize the importance of a positive relationship with work, which impacts emotions, productivity, and overall life satisfaction. Let's draw inspiration from biblical principles, examining God's original design for work in Genesis and discuss how creativity, self-expression, and productivity were meant to be effortless and fulfilling. You can find purpose and integrity in your work, learn to validate yourself, and use your unique gifts to positively impact the world!

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Liz at Tide & Bloom Marketing Agency tells you how women founders can improve marketing ROI by reducing friction, aligning with strengths, and leaning into opportunities that invite success.

Today's episode discusses the importance of having a strategy rather than relying solely on disconnected tactics for business growth. Many small businesses fall into the trap of being tactic-heavy and strategy-light, leading to burnout and scattered energy. How can women leading small businesses go about redefining strategy as a decision-making system that aligns with their nervous system, lifestyle, and goals. There are three key anchors for creating an effective strategy: a clear definition of success, a strategic priority window, and a filtering question to determine if actions are strategic or merely busywork. Tune in to learn how to build a business with intention and protect your mental equity.

Most entrepreneurs overlook the core missing piece that keeps their business stuck: clarity. Discover how honing in on your vision, strategy, and execution can transform chaos into confidence—and why the most successful founders get this right from day one.

In this episode, we unravel the Tide and Bloom marketing method’s Clarity Pillar, the foundational step often skipped but crucial for sustainable growth. Whether you’re just starting out or feeling scattered in your efforts, you'll learn why clarity isn’t just a buzzword—it's the secret weapon for focusing your energy, aligning your actions, and building a business that matches your true purpose.

You’ll discover:

• The difference between vision, strategy, and execution, and how each fuels business momentum
• How to identify and eliminate chaos, freeing up your mental equity to make smarter, faster decisions
• The remarkable concept of mental equity—how your mental dollars determine your productivity and peace of mind
• Why most business owners spin their wheels by confusing motion with real momentum—and how to correct course
• Practical steps to establish a focused foundation that turns your big ideas into tangible results

Ignoring this clarity framework means wasting precious mental energy, missing growth opportunities, and feeling overwhelmed instead of inspired. But by mastering these principles, you unlock the capacity to work with confidence, attract aligned clients, and build a business rooted in purpose—not chaos.

Perfect for founders at any stage who want to cut through the noise, stabilize their nervous system, and build with intention. If you’re ready to free yourself from scattered effort and step into clarity, this episode is your roadmap.

Plus, don’t miss the chance to join the upcoming Tide Intensive—a half-day bootcamp designed to help you gain laser focus and concrete strategies you can implement immediately. Your business deserves this clarity, and your future self will thank you for taking the step today.

Creating and growing a small business that supports your life as a woman is very meaningful, yet can easily become all-consuming. Let me walk with you through the cycles of growth so that your original ideas produce the results you envision, while fitting within the boundaries that reflect what you value in your life outside of work as well.