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The Verdict on Marketing

The Verdict on Marketing

Written by: Trial Guides Digital Marketing
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Insights for Growing Practices.

The Verdict on Marketing breaks down what’s actually working right now to grow professional practices.

In each short episode, we cover practical insights on digital marketing, SEO, and emerging AI trends, so you can attract more clients, stay ahead of changes, and make smarter decisions for your business.


No fluff, no theory. Just clear, actionable ideas you can apply right away. Designed for busy professionals who want real answers, fast.


Brought to you by Trial Guides Digital Marketing, a firm focused on helping professional practices grow through SEO, content, and digital strategy.

© 2026 The Verdict on Marketing Economics Marketing Marketing & Sales
Episodes
  • Is Your Google Business Profile Costing Your Law Firm Clients?

    Is Your Google Business Profile Costing Your Law Firm Clients?
    Oct 7 2026

    When someone searches for a lawyer in your area, is your firm actually showing up where it matters?

    Your Google Business Profile can be one of the first things a potential client sees, and an incomplete, outdated, or poorly optimized profile could be costing your firm high-intent leads.

    In this episode, we break down how Google decides which law firms appear in local search results, the Google Business Profile mistakes we see firms make all the time, how AI is changing local search, and what you can do right now to improve your firm's visibility.

    Want to know where your firm stands? Get a free strategy call and website audit.

    The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

    Follow us: LinkedIn | Instagram | Threads | Google Business Profile

    The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

    Follow us: LinkedIn | Instagram | Threads | Google Business Profile
    Show More Show Less
    6 mins
  • Why Google Analytics Isn't Tracking Your AI Traffic

    Why Google Analytics Isn't Tracking Your AI Traffic
    Aug 6 2026

    If your law firm's Google Analytics shows a spike in direct traffic but you can't figure out where it's coming from — AI might be the answer. Clients are telling firms "I found you on ChatGPT," but the data doesn't show it.

    In this episode, we break down why Google Analytics can't properly track AI-referred traffic, why that traffic converts at nearly 9x the rate of regular organic visits, and four things you can do right now to start seeing the full picture.

    Want to know where your firm stands? Get a free strategy call and website audit.

    The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

    The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

    Follow us: LinkedIn | Instagram | Threads | Google Business Profile
    Show More Show Less
    5 mins
  • Why Your Law Firm Needs to Show Up on AI — Not Just Google

    Why Your Law Firm Needs to Show Up on AI — Not Just Google
    Jul 30 2026

    AI tools like ChatGPT, Perplexity, and Google Gemini are changing how people find legal help — and most law firms aren't showing up.

    In this episode, we break down what Generative Engine Optimization (GEO) means for attorneys, why AI-referred traffic grew 623% year over year, and three things you can do right now to make sure your firm gets cited by AI platforms.

    Want to know where your firm stands? Get a free strategy call and website audit.

    The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

    Follow us: LinkedIn | Instagram | Threads | Google Business Profile
    Show More Show Less
    5 mins
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