When someone searches for a lawyer in your area, is your firm actually showing up where it matters?

Your Google Business Profile can be one of the first things a potential client sees, and an incomplete, outdated, or poorly optimized profile could be costing your firm high-intent leads.

In this episode, we break down how Google decides which law firms appear in local search results, the Google Business Profile mistakes we see firms make all the time, how AI is changing local search, and what you can do right now to improve your firm's visibility.

Want to know where your firm stands? Get a free strategy call and website audit.

The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

Follow us: LinkedIn | Instagram | Threads | Google Business Profile

The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

Follow us: LinkedIn | Instagram | Threads | Google Business Profile

If your law firm's Google Analytics shows a spike in direct traffic but you can't figure out where it's coming from — AI might be the answer. Clients are telling firms "I found you on ChatGPT," but the data doesn't show it.

In this episode, we break down why Google Analytics can't properly track AI-referred traffic, why that traffic converts at nearly 9x the rate of regular organic visits, and four things you can do right now to start seeing the full picture.

Want to know where your firm stands? Get a free strategy call and website audit.

The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

Follow us: LinkedIn | Instagram | Threads | Google Business Profile

AI tools like ChatGPT, Perplexity, and Google Gemini are changing how people find legal help — and most law firms aren't showing up.

In this episode, we break down what Generative Engine Optimization (GEO) means for attorneys, why AI-referred traffic grew 623% year over year, and three things you can do right now to make sure your firm gets cited by AI platforms.

Want to know where your firm stands? Get a free strategy call and website audit.

The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com

Follow us: LinkedIn | Instagram | Threads | Google Business Profile