If you’ve ever felt like two parts of you both come naturally, but don’t quite fit together in your business, this episode will feel familiar.

Geri Huibregtse has spent years as a COO and consultant in fast-paced digital product and agency environments, working closely with tech and creative leaders under real delivery pressure. Along the way, she began questioning how leadership actually shows up in the day-to-day work, especially when the pace doesn’t slow down.

What Geri came to untangle wasn’t whether strategy or reflection mattered more. It was how to bring together two instincts that had shaped her career: driving execution and holding space for leaders and teams to grow. When working with clients, those instincts often showed up as either-or, leaving her wrestling with how to build a business that truly integrated both.

Rather than forcing a clean answer, the conversation becomes a live example of the Untangled process. Together, they reflect on real moments from Geri’s work and try on what it might look like to let those instincts coexist.

This episode mirrors what many early-stage entrepreneurs experience when they’re building something that actually fits. It shows how naming tension, testing small shifts, and reflecting in real time can create clarity.

Learn More About Our Guest

LinkedIn: https://www.linkedin.com/in/gerihuibregtse/

Website: https://www.aligndesignlead.com/

If you’ve ever felt pressure to “just pick one thing,” even though your value shows up in many places, this episode will feel familiar.

Kristi Broom describes herself as “unapologetically and.” Throughout her career, she’s stepped into whatever challenge was in front of her, learning by doing and helping people move forward through moments of change. But as she built her own business, that strength started to feel like a liability. With multiple ventures taking shape, she assumed she’d need to choose one path and set the rest aside.

In this Untangling Session, Kristi realizes the issue isn’t focus. It’s scope. Her work consistently shows up at a specific stage of a company’s journey, particularly with early-stage tech startups when ideas start carrying real weight. These are the moments when customers need to be managed intentionally, teams are forming beyond friends and family, and founders are shifting from building a product to building a business.

The shift isn’t about narrowing herself into a single role. It’s about defining the stage and context where she does her best work, so she can niche down in a way that’s clear, referable, and still true to how she operates.

This episode mirrors a core Untangled lesson for founders: clarity doesn’t always come from choosing less. Sometimes it comes from choosing the right scope so the right people know when and why to bring you in.

Learn More About Our Guest

LinkedIn: https://www.linkedin.com/in/kristibroom/

Website: https://www.lotustransformationgroup.com/

In this first episode of Untangled, Beth Elliott reflects on her first unofficial untangling session with Susan Cevette, founder of WatersEdge Wealth Management.

Susan was not unclear about who she served best. She already knew. What held her back was the fear of saying it out loud and what that decision might cost her.

In their conversation, Susan realized that naming who she serves did not shrink her business. It freed her from trying to be everything to everyone and allowed her to show up more authentically for the people she most wants to serve.

This episode explores what happens when founders give themselves permission to claim their work, trust what they already know, and let go of the need to be for everyone. The result is not less impact, but more freedom and a business that feels lighter, clearer, and more true.

Learn More About Our Guest

LinkedIn: https://www.linkedin.com/in/susanwatersedge/

Website: https://watersedgewealthmanagement.com/