Apparently there are wineries out there picking their own poison (almost literally) when it comes to destroying their brand image. Let's get into how that happens, how wineries manifest that mentality and why it is going to be their downfall.

4:20.00 - How is success on the road measured for wineries?

13:12.00- With a slower start to 2024 in terms of visitors to Napa how are wineries impacted? What are they doing to adapt?

18:18.00 - After a big harvest season how does that impact future years and harvests?

25:25.00 - What is the deal with the additive that was posted on Instagram that doesn’t have to be labeled?

I really wish more would. After a riveting conversation in the cellar it is time to dive back into the world of wine additives, what is really involved in modern winemaking and why so many feel the need to hide this information.

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2:30.00 - What are the causes of Napa being "slower," as you've mentioned, in recent shows?

11:07.00 - Are you seeing any generational differences in wine consumers that are having and effect on the wine business?

23:20.00 - What is the solution to Napa's homogenization? Is there one? -

31:43.00 - When you travel for wine how do you end up in these cities and at these events?

Are they? This topic has surfaced once again after recent social media remarks after Premiere Napa Valley and online articles. The verdict still seems to be out but let's not kid ourselves... the advent of the consulting winemaker may have done more harm that good for the Napa wine industry.

• Karen MacNeil Premiere Instagram post
• W Blake Grey - Napa's Big Decision: Style or Substance?
• Atelier Melka

If you have a reliable crystal ball we would love to use it! There has been a plethora, nay a cornucopia, of INTENSE futuristic conversations over the last two weeks. What is the verdict you ask? Well, let's chat about it.

The last week and half has been an absolute blur! Between Premiere Napa Valley, industry hangs, dinners and bottling runs we have been getting after it. With all the wine-ing and dining comes perspective as well as some intrusive thoughts that must be sorted out.

• 3:24.00 - After the grape pricing break down how can you make wines of a certain pricepoint? Is it possible to target that and make it work?
• 9:07.00 - What is the driving force behind Napa grape prices rising so dramatically?
• 17.44.00 - When preparing to purchase grapes when does that conversation happen? What is the conversation like when negotiating a grape contract or price you are going to pay?
• 22:00.00 - Why would a winery decide to distribute their wine or not?
• 34:04.00 - Are the new wines in the cellar from 2023 still on the "vintage of the decade path?"