• Happy Thanksgiving! Our First Ever Best Of Episode!
    Oct 11 2026

    Season 1: Some of Our Favourite Moments

    Canada's Number One Business-Comedy Podcast looks back at some of our favourite moments from Season 1.

    We've sat through an entire season of questionable pitches, unnecessary inventions, and business ideas that should never have made it past the group chat. Now we've collected some of our favourites in one episode.

    From rating grocery-store salsa and monetizing prayer to questionable bathroom innovations, animal talent agencies, and other solutions to problems nobody has, it's a collection of entrepreneurial nonsense.

    Join Shubh Sidhu, Philippe Burns, and some of our favourite guests as we revisit the pitches, arguments, and moments that made our first season memorable.

    No new pitches. No due diligence. Absolutely no lessons learned.

    Brought to you in part by our friends at the New Network.

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    1 hr and 25 mins
  • S2E6: Bootstraps w/ Keri Lee
    Oct 4 2026

    Canada’s Number One Business-Comedy Podcast is back with Keri Lee of BlueMarvel AI, an Alberta industrial AI company helping operators and executives better manage continuous process facilities.

    Keri joins Shubh and Philippe at Red Mile Records to talk about growing up on a farm near Longview, picking rocks, baling hay, working in water and sanitation technology, getting pulled into machine learning before it was cool, joining AltaML and eventually helping build BlueMarvel.

    Then Keri pitches Bootstraps, a marketplace for wealthy families who want their kids to understand what a hard day’s work actually feels like.

    The guys dig into farm chores, cabin jobs, staining decks, knocking down wasp nests, moving dirt piles, TaskRabbit in reverse, Camp Callous, cattle drives, tree chopping, fence building, log driving, and the very real possibility that privileged kids might come home able to fix a light switch.

    Then it gets even bigger: an adult version for people who would rather learn how to chop wood, change oil, weld, build a fence, fix a cabin, lay foundation, install a window, or make furniture than take another pottery class.

    Also:

    • Learn how BlueMarvel came out of AltaML and Spartan Controls
    • Shubh tries to make “Brown Marvel” happen
    • Philippe’s rich-adjacent friend network comes under scrutiny
    • The group debates whether having a billionaire friend counts if they never invite you on a jet
    • Keri’s dad is the spiritual head counsellor of Bootstraps
    • Philippe suggests the camp version and immediately improves the business
    • Camp Callous gets workshopped as a brand
    • The guys discover they would pay good money for adult trade-skill classes
    • Both the kids’ version and adult version receive perfect 75 salsa scores

    Brought to you as always in part by The New Network. Need great people for your startup or scaleup? You need New Network.

    Plus shoutout to Center 9, our preferred partner for Microsoft 365, security, identity, Copilot adoption, AI compliance, and M&A migrations.

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    53 mins
  • S2E5: Couch.AI and Committee.AI w/ Ismail Khalil
    Sep 27 2026

    Canada’s Number One Business-Comedy Podcast is back with Ismail Khalil, founder and CEO of ReadyAI, formerly ReadyCar, an Alberta-born company building AI-powered workflow tools for pharmacies, medical clinics, community hospitals and now vet clinics.

    Ish joins Shubh and Philippe at Red Mile Records after driving down from Edmonton at 6AM, matcha in hand, to talk about building ReadyAI from his mom’s basement, working with customers like Rexall, Shoppers and Neighborly, going from early Jobber sales hire to VC to founder, and why more Brown people should probably drink matcha.

    Then Ish opens up the future and immediately starts talking about walls.

    The guys dig into physical AI, buttonless elevators, restaurant screens, the end of phones, Star Trek, AI risk, sushi orders that never get remembered, Meta’s metaverse pivot, VR skepticism, and eventually Shubh’s practical contribution to the future of humanity: Couch.AI, an AI-powered couch that knows who you are, adjusts to your body, supports your activity, and maybe tells you to stop eating nachos.

    Then Ish brings it back to earth with Committee, a fintech idea inspired by South Asian and immigrant community savings circles, auntie networks, e-transfers, emergency funds, wedding money, blockchain, trust, and the very real problem of helping people access pooled capital without getting wrecked by bad actors or predatory loans.

    Also:

    • Ish explains how ReadyAI is expanding from pharmacies and clinics into vets
    • Shubh realizes his entire network is doctors, dentists and medical professionals
    • Philippe learns about holdcos
    • The guys debate whether the world should become one giant phone
    • Shubh becomes weirdly bullish on AI-powered furniture
    • Philippe makes it very clear he does not want his couch taking his blood pressure
    • Committee gets the kind of reaction Ish probably should have started with
    • The guys accidentally recreate every VC rejection line ever
    • Ish heads straight from the pod to Banff to sell to 500 pharmacists

    Brought to you as always in part by The New Network. Need people? You need New Network.

    And shoutout to Center 9, our preferred partner for Microsoft 365, security, identity, Copilot adoption, AI compliance, and M&A migrations.

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    51 mins
  • S2E4: Atomic Bath Bomb & PopTop Plants w/Adam Thompson
    Sep 20 2026

    Canada’s Number One Business-Comedy Podcast is back with Adam Thompson, founder of Friday Socks, a Calgary success story built on purposely mismatched socks.

    Adam joins Shubh and Philippe at Red Mile Records to talk about starting Friday Socks with $5,000 on a credit card, packing orders late at night in a one-bedroom condo, and building one of the coolest real businesses we’ve had on the show that now has socks in over 800 stores!!!

    Then Adam opens up his idea list and immediately starts dropping bombs...bath bombs that is!

    The guys dig into vitamin C bath bombs, Atomic Bath Bombs, Pop Top Plants, canned air, canned farts, fake “How’s My Driving?” complaint lines, pumpjack art, weight-loss belts, chef home-cooking content, five-gallon indoor gardens, and interactive finger-puppet books.

    Also:

    • Friday Socks ships millions of pairs and is in roughly 800 stores
    • Adam explains why mismatched socks are harder to design than people think
    • Philippe discovers more than he ever expected to know about sock construction
    • Shubh tries to make everyone buy Friday Socks before supporting any other local company
    • Adam reveals he used to do stand-up
    • The guys debate whether every product should come in a can
    • Multiple ideas receive perfect 75 salsa scores
    • “Gardening as a Service” briefly becomes the business Shubh actually needs
    • Shubh and Pip socks become dangerously possible

    Brought to you as always in part by The New Network.

    And shoutout to Center9, our preferred partner for Microsoft 365, security, identity, Copilot adoption, AI compliance, and M&A migrations.


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    1 hr and 3 mins
  • S2E3: The Vitch w/Brooke Hahn
    Sep 13 2026

    Season Two, Episode Three of Canada’s Number One Business-Comedy Podcast is here, and Brooke Hahn is back.

    Brooke, now CEO of Flockler, returns to the pod after delivering one of the earliest perfect pitches in YBIOTL history with BikeWash7000. Since then, Flockler got acquired, Brooke went on sabbatical, and somehow BikeWash7000 still has not been built. We are all disappointed.

    This time, Brooke joins Shubh and Philippe at Red Mile Records to pitch a new batch of ideas, including:

    • The Vitch, a feminist answer to truck nuts
    • A low-cost way to track kids’ lost water bottles, sweaters, and camp gear
    • A legitimately useful personal life dashboard for insurance, benefits, passports, registrations, renewals, kids’ appointments, household admin, and all the adult responsibilities nobody warned us about

    Also:

    • Brooke finally receives her YBIOTL light bulb and immediately asks for merch
    • Shubh and Philippe debate trucker hats versus dad hats
    • Rose, Bud, Thorn becomes a segment and then immediately turns into mostly thorns
    • Philippe gives another dating-life update, despite Shubh’s friendship hat trying to protect him
    • Brooke explains why dating is terrible
    • Shubh complains about the beer selection at Tech Thursday Live
    • We discuss corrupted audio, AI cleanup, Callaway Park, chimney sweeping, sauna insurance, passport chaos, and whether “the greatest gift is the present” came from Kung Fu Panda

    Plus, Shubh gives a deeply specific Flockler sales pitch and maybe invents “Thorns with Brooke Hahn” as a future Tech Thursday segment.

    Brought to you in part by our friends at The New Network and Center 9.

    This is a presentation of Indian Dad Media in association with Thursday Media.

    Follow us on YouTube and on Instagram.

    Follow the show:
    Website: ybiotl.ca
    YouTube: @yourbusinessisontheline
    Instagram: @yourbusinessisontheline

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    1 hr and 2 mins
  • S2E2: Shitbox & KnockKnockWhoisThere w/ Chad Hayden
    Sep 6 2026

    Canada's Number 1 Business Comedy Podcast continues with its Number 2 season. Shubh and Philippe record live at Motiv studio, with special guest Chad Hayden.

    Chad shares his extremely Albertan origin story, from roughnecking on drilling rigs to petroleum engineering, living in Denver and Houston, and eventually building Galatea, a venture-backed oilfield logistics technology company. Then he gets down to business and pitches Shitbox: a camera-enabled system that uses positive reinforcement to train your dog to poop in one designated part of the yard. The idea quickly expands to thermal cameras, Milk-Bone launchers, public shaming, geese, horses, cows and Shubh’s ongoing attempt to name his future dog something that will support a 12-year comedy bit.

    Philippe then explains a recent visit to the medical clinic, before Chad pitches Knock Knock, Who’s There?, a voice-activated door access system built around knocking, passwords and unnecessarily elaborate ways to let your friends into your house.

    That somehow turns into an even bigger idea: a company that creates elaborate real-world quests for gifts, birthdays, weddings and eventually venture capital term sheets. Chad also tells the story of attending one Tech Thursday and ultimately landing an investor he met there.

    They try to wrap. They fail.

    Instead, the conversation moves into suspicious vacuum stores, a potential investigative TV show about businesses that may or may not be fronts, Philippe accidentally getting free liquor, and finally his very bougie idea for a better Google Maps for boats.

    Brought to you in part by The New Network and Center9. The New Network helps Canadian tech companies build and scale high-performance teams, while Center9 helps companies with Microsoft 365, security, identity, Copilot adoption, AI compliance and migrations.

    00:00 Welcome To Episode 30-Something
    01:00 Thank you, Motiv
    02:00 Meet Chad Hayden
    04:00 Life On The Oil Rigs
    06:00 Denver, Houston And Back To Calgary
    07:00 How Do You Pronounce Galatea?
    08:00 Building Galatea
    09:00 The Galatea Elevator Pitch
    10:00 Shubh’s Mouth Trumpet Career
    12:00 Mark Le Dain And Equity VC
    14:00 New Network + Center9
    18:00 Have You Ever Stepped In Dog Poop?
    19:00 Introducing Shitbox
    21:00 Chad’s Very Albertan Dog
    22:00 Shubh Gets Naming Rights
    34:00 How Shitbox Actually Works
    42:00 Lying Up To Your Doctor
    45:00 Knock Knock, Who’s There?
    46:00 Voice-Activated Door Access
    49:00 Does It Work On Vampires?
    56:00 A Perfect 75 And Pot Of Gold
    58:00 The Quest Company
    01:08:00 Tech Thursday As A Quest
    01:11:00 We Attempt To End The Episode
    01:12:00 The World’s Greatest Vacuum Store
    01:13:00 Is This Business A Front?
    01:14:00 Investigative Television For Fronts
    01:23:00 Somehow There Is Another Pitch
    01:24:00 Google Maps For Boats
    01:36:00 Nobody Likes The Boat Idea
    01:37:00 Motiv Turns The Lights Off
    01:38:00 Finally, Actually, The End

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    1 hr and 39 mins
  • S2E1: HollaAtcha & CancerCard w/ Rita Soin
    Aug 25 2026

    Brought to you in part by The New Network and Center9. See the New Network for all your scale up recruiting needs and Center9 for Microsoft 365 transformation.

    Season two of Your Business is on the Line kicks off in a new Calgary studio at Red Mile Records with Shubh and co-host Philippe welcoming Shubh’s better half, Rita Soin. Before the pitches, they detour into Philippe’s confusing not-a-date dating life and Shubh and Rita’s high school origin story, plus updates on Shubh’s kids launching press-on nails and crochet businesses using Lovable.

    Rita then pitches two ideas influenced by her experience navigating her breast cancer diagnosis, recovery and time off: “HollaAtcha,” a service to hire vetted, enthusiastic stand-in cheer squads so every kid has someone in the stands, and a “CancerCard” that provides practical perks and discounts for people with cancer.

    ——-

    00:00 Season Two Kickoff

    01:44 Meet Dr Rita

    02:43 New Studio Vibes

    06:27 Phil Dating Segment

    12:58 Shubh And Rita Origin

    21:52 New Network Sponsor Break

    23:56 Kids Startup Updates

    28:10 Center9 Sponsor Break

    30:19 Rita Dentist Q And A

    33:20 Sleep Apnea Detour

    35:05 Rita On Shubh

    36:28 Inside Voice Story

    38:26 No Poker Face

    39:32 Moving to Calgary

    40:28 Airing Grievances

    41:08 Cheer Squad Pitch

    54:56 Cancer Card Pitch

    01:00:10 Guardrails and Tiers

    01:07:56 Kids Hear the News

    01:10:26 Wrap Up

    ——-
    The excellent vegetarian restaurant mentioned on the pod: https://www.padmanadi.com/



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    1 hr and 19 mins
  • Ep31: BillBoats w/Chaz Somers
    Jul 19 2026

    In Episode 31 of Canada's Number 1 Business-Comedy Podcast, Shubh, Philippe, and returning producer Chaz record in person during Calgary Stampede, riffing on Chaz’s first Stampede visit, late-night food spots, and Philippe’s painful cowboy boots and nonstop events. Philippe recaps Tech Thursday/House 831 Stampede programming, including a Tourism Calgary white-hatting ceremony, multiple dinners, and a nonprofit fundraiser that raised about $15,000 for the Trellis Society, plus connecting Kelly Schmitt with Our Lady Peace’s Raine Maida for VIP access. Shubh shares a Kelowna trip and pitches “BillBoat” floating lake billboards, then a “Dad.AI/Coach Shubh” advice app idea, before they discuss podcasts, pets, and travel.

    Brought to you in part by The New Network and Center9.

    00:00 Cold Open Banter
    00:42 Stampede Welcome Back Chaz
    01:53 Calgary Food Crawl
    03:14 Boots Horses And Poop
    05:47 Horse Bites Debate
    06:44 The New Network Sponsor Read
    07:46 Office Setup And Painting Life
    12:19 Center9 Sponsor Read
    14:27 Tech Summit White Hatting
    17:08 Stampede Events And Fundraiser
    20:45 OLP VIP Connection
    23:23 Europe Dates And London Talk
    26:17 Worcestershire Pronunciation Spiral
    27:21 Stockholm Snus Relapse
    32:26 Banter Pod And Kelowna Drive
    33:00 Kelowna Billboard Overload
    33:41 Floating Ads on Water
    42:00 Billboat Name and Logistics
    46:19 Muskoka Pushback
    50:51 Coach Shubh Dad Advice App
    52:34 Accent Chair and Dad Calls
    57:34 DIY Table and Ford Ranger
    01:02:48 Chaz Returns and Podcast Plans
    01:06:09 Wrap Up and Goodbyes

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    1 hr and 8 mins