Showing results for "A Creative Writing Handbook" in All Categories

Bringing together the imaginative strategies of fiction storytelling and new ways of narrating true, real-life events, creative nonfiction is the fastest-growing part of the creative writing world. It's a cutting-edge genre that's reshaping how we write (and read) everything from biographies and memoirs to blogs and public speaking scripts to personal essays and magazine articles.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

For aspiring writers, few experiences offer the thrill of a well-taught creating writing workshop - imagine the surge of fresh ideas filling your mind, exercise by exercise, as you absorb the skills of the craft from a seasoned expert almost effortlessly. Now you can experience this unmatched way of learning - at your own convenience - with Elizabeth Ayres' The Ultimate Creative Writing Workshop.

What is the role of the writer? Prophet? High priest of art? Court jester? Or witness to the real world? Looking back on her own childhood and writing career, Margaret Atwood examines the metaphors which writers of fiction and poetry have used to explain - or excuse! - their activities, looking at what costumes they have assumed, what roles they have chosen to play. In her final chapter she takes up the challenge of the title: if a writer is to be seen as "gifted", who is doing the giving and what are the terms of the gift?

According to the latest scientific research, anyone can be creative. You just have to know how to think creatively, which involves taking a more imaginative approach to the challenges we all face. Learn how to wield the same research-based tools that today's creative people use and tap into your inner creative thinker with Professor Puccio's engaging 24-lecture series that takes you step-by-step through the creative-thinking process.

The excitingly phenomenal era in which we live has been called The Golden Age. It’s an apt description. During our lives more changes have occurred, more progress has been made than during any previous millennium in the development of man. It would be almost impossible to select the most important discovery in recent years, what would you choose? The jet engine, atomic energy, the new metal, synthetic fibers, rocket, satellites, transistors, the laser, television, plastics, antibiotics, computers, men on the moon, self-image psychology, mass communications...the list goes on and on.