Showing results for "A Creative Writing Handbook" in Personal Success

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

The excitingly phenomenal era in which we live has been called The Golden Age. It’s an apt description. During our lives more changes have occurred, more progress has been made than during any previous millennium in the development of man. It would be almost impossible to select the most important discovery in recent years, what would you choose? The jet engine, atomic energy, the new metal, synthetic fibers, rocket, satellites, transistors, the laser, television, plastics, antibiotics, computers, men on the moon, self-image psychology, mass communications...the list goes on and on.