Showing results for "Advertising" in Politics & Government

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future...

“Vitally important, devastatingly thorough, and shockingly revealing…. After reading Primetime Propaganda, you’ll never watch TV the same way again.” — Mark Levin Movie critic Michael Medved calls Ben Shapiro, “One of our most refreshing and insightful voices on the popular culture...

Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple...

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups.

The Advertising Hour is just an excuse for me to take at least 60-minutes every couple of weeks to explore the goings-on in my curiosity-plagued mind. Part therapy, part meditation, part study.  Mostly, I'm hoping to learn a little more about myself, my contemporaries and my obsessions through the study and discussion of all things advertising.  I expect to get plenty distracted along the way. At very least I hope to light-up a few unsuspecting synapses.  It's a bonus for us all if this helps to surface unique marketing insight.

#1 New York Times Bestseller Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted. That the Chinese government seeks to infiltrate American institutions is hardly surprising. What is wholly new, however, are the...

A weekly ramble down the rabbit holes littering the brand and advertising landscape. Join us each week as we look for new perspectives and something meaty to chew over. Hosted on Acast. See acast.com/privacy for more information.

How did we become a world where facts—shared truths—have lost their power to hold us together as a community, as a country, globally? How have we allowed the proliferation of alternative facts, hoaxes, even conspiracy theories, to destroy our trust in institutions, leaders, and legitimate...

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at ...

Cut through the BS with advertising and marketing headlines that actually matter—served with real business insight, every week… or whenever I feel the mood strikes!From scrappy independent shops to global holding companies, agency founder Joe Weaver delivers an unfiltered, insider’s take on the world of advertising—raw, real, and ready to shake up the status quo.

The AI Advertising Podcast pulls back the curtain on the world of AI-driven advertising. This isn’t your typical talking-heads podcast—each episode is a storytelling journey, packed with real-life anecdotes, expert commentary, and industry insights that uncover how AI is transforming digital marketing. This podcast will keep you ahead of the curve in the ever-evolving world of AI advertising.

A global exploration of internet memes as agents of pop culture, politics, protest, and propaganda on- and offline, and how they will save or destroy us all. Memes are the street art of the social web. Using social media–driven movements as her guide, technologist and digital media scholar An...

"Advertising's Revolution Will Be Televised" is from the May 15, 2016 Business section of The New York Times. It was written by Jim Rutenberg and narrated by Caroline Miller.

In the zeal to follow consumers wherever they may roam on the internet, advertisers now risk bankrolling sites that are toxic to society, whether by amplifying manufactured political stories or by spreading conspiracy theories virulent enough to drive a man to walk into a Washington pizzeria with a gun.

"Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?" is from the December 26, 2016 Business section of The New York Times. It was written by Sapna Maheshwari and narrated by Fleet Cooper.

A série “Advertising trends”, criada pelo M&M Content Lab em parceria com o Americanas Advertising, aborda os principais desafios da comunicação digital em meio aos novos hábitos de consumo e às mudanças de mercado.

The Story of Advertising.(And my part in its downfall) 15 Episodes that tells the story of advertising from the very beginning. The definition of a brand, their emergence at the turn of the century. The development of Radio and TV, the Madmen era. London and the swinging sixties. The emerge of the Media Agency and lessons for the future. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute...

Welcome to [radically candid] the podcast that takes you behind the scenes with the people, personalities, and perspectives shaping how we think about Streaming TV and how we approach solving challenges for agencies trying to build an owned and operated ad tech stack.

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.