Showing results for "Brain–Computer Interfaces" in All Categories

We are in the midst of a global mental health crisis, and mental illnesses are on the rise. But what causes mental illness? And why are mental health problems so hard to treat? Drawing on decades of research, Harvard psychiatrist Dr. Chris Palmer outlines a revolutionary new understanding that for the first time unites our existing knowledge about mental illness within a single framework: mental disorders are metabolic disorders of the brain. Brain Energy will transform the field of mental health, and the lives of countless people around the world.

In Your Best Brain, Professor John J. Medina - an award-winning scientist, New York Times best-selling author, and leading advocate for brain research - delivers 24 exciting lectures that probe the origins of consciousness, memory, emotion, attention, intelligence, and beyond. He focuses on five key areas of study in neuroscience: the brain’s physical structure and function, and how it enabled us to become the planet’s apex predator.

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Professor Allison Friederichs will walk you through six lessons that can help you better know your own mind, and thus understand and transform your own methods of communication. You will learn how your brain acquires, processes, and retains information. You can then take that knowledge and apply it whenever you need to convey something to others, with the best possible results. While you may not have any control over how other people communicate, developing your own methods of connection and conversation can have a positive impact on both your personal and professional life.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

A researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workday—revealing how a more nuanced understanding of the brain can allow us to better organize, prioritize, recall, and sort our daily lives. Emily and Paul are...