Showing results for "Brand" in Management & Leadership

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

What does your name attract? How much fortune, fame, and career advancement have you achieved? No matter how well you may have done in the past, until you develop your own unique personal brand, you will only be skimming the surface of the true potential that lies within you.Welcome to a brand-crazed planet.

Well-known brands ki inspiring journey. Yeh shows ke writer Samardeep Sood aur Narrator Karan Trivedi hai. Aakhir kaise ye brands aaj itne mukam par paunche aur kaisi rahi hogi unki journey? In sabhi sawaalon ke jawab jannein ke liye suniye humara show Successful Stories of Brands only on Audio Pitara. Aur aapko yeh show kaisa laga ye comment karke hume jaroor batayein aur aise inspiring show ko jyada se jyada share kijiye. Aise hi, interesting free podcast Suniye only on Audio Pitara. #business #success #brand #branding #brandingtips #storiesofsuccess #successstory #entrepreneur #...

Do you feel like you’re doing all the things online and still not seeing the growth, traction, or recognition you hoped for? Are you showing up consistently but not being seen as the expert, guide, or authority in your space? Do you struggle with imposter syndrome and wonder how to come across as confident, credible, and trustworthy without feeling fake, salesy, or overexposed? Are you exhausted from scattered action, too many platforms, and endless ideas, wondering why nothing seems to click? You’re in the right place. Chosen Entrepreneur is the podcast for coaches, speakers, and authors ...

Brand Renegades shows listeners how to develop a nontraditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward.

Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.

The Brand Study is a deep dive into how consumer brands grow—what works, what doesn’t, and the real stories behind success. Hosted by Conrad Byron, each episode features founders, marketers, and creatives sharing unfiltered insights on the bold moves, pivots, and lessons that shape great brands. From startups to industry leaders, we break down the strategies, risks, and wins that drive growth. No fluff—just real conversations and practical takeaways you can use.

The BC Brand Podcast is more than a conversation about logos and layouts it's an exploration of what it means to build a brand that resonates. Hosted by Amelia Smith, we dive into the intersection of creativity, business, and personal growth. Whether you are an aspiring entrepreneur or a seasoned creative, we're here to help you articulate your vision and design a brand that feels like home. Join us as we unpack the stories behind the aesthetics.

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...

Welcome to Billion Dollar Brand, produced by Shaan Rais Media and hosted by Shaan Rais; personal branding expert, organizational psychologist, and creator of the 120 Day Brand This show is about one thing. It’s about leaders who are done hiding behind their work and ready to make their name mean something more. Each episode will help high-performing leaders clarify their voice, scale their influence, and build a brand that outlives the title on their business card. This isn’t motivation. It’s strategy, backed by evidence, and real conversations about leadership, legacy, and leverage. If ...

In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery — from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door-to-door for $2 to his rise as an inspirational business leader and highly-ranked real estate broker.

In Focus: Behind the Brand pulls back the curtain on the stories, strategies, and mindset behind successful brands. Each episode goes beyond the polished exterior to explore the real journeys of business owners, creatives, and industry leaders — their challenges, decisions, and lessons learned along the way. Insightful, honest, and inspiring conversations that help you think differently about business, branding, and growth.

A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).

"Build With Choice Hacking" is THE podcast for consultants, coaches, founders, agency owners, and experts who want to build a $1M+ solo brand using psychology and data-backed strategies - not vibes and guesswork. Created by and for for seasoned practitioners who need to find a way to stand out in a crowd of "overnight experts," gurus, influencers, TikTok bros, and other loud - but wrong - talking heads. If you're tired of chasing algorithms, platforms, trends, and content tactics that make you feel more like an content creator instead of a business owner, this show gives you practical advice ...