Showing results for "Business Studies" in Social Sciences

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

We can't help but be inspired by great leaders. In the midst of our increasingly divided age, examining great moral leaders can help us understand the central qualities of moral leadership and discover lessons for our own lives and times. This book explores the lives of 14 great moral leaders of recent centuries. Incorporating skillful storytelling, short biographies, and analyses, the book presents these exemplary moral leaders as human beings who are flawed in some ways, gifted in others, but unforgettable all the same.

Brought to you by Penguin. A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more critically Our lives are minefields of misinformation. Stories, statistics and studies are everywhere...

Whatever the desires of your heart, Change Your World will guide you through the entire process to take action and start making an impact today right where you are. You can bring about positive, lasting change in the world and you don’t have to be rich and famous or lead a big organization to...

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

When Linda Babcock asked why so many male graduate students were teaching their own courses and most female students were assigned as assistants, her dean said: "More men ask. The women just don't ask." It turns out that whether they want higher salaries or more help at home, women often find it hard to ask.

Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers.

Acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community.

What cultural messages do they receive about work and home, about sex and their bodies? Why do so many reject the feminist label? This is an original, often hilarious look at role models and available options in the age of social media and sexual frankness. With piercing insight, Goldsworthy lays bare the dilemmas of being a woman today and asks how women can truly become free agents.

Im März 2020 änderte sich alles. Homeoffice war plötzlich die neue Norm. Alle mussten sich digitalisieren und transformieren – ob sie wollten oder nicht. Die Arbeit drängte weiter ins restliche Leben, zur Erwerbsarbeit kam noch mehr Carearbeit. Die Schere zwischen systemrelevanten Berufen und Bürojobs ging weiter auf. Covid hat uns gezeigt, was in der Arbeitswelt nicht mehr funktioniert. Und da ist nicht nur die Pandemie. Überschwemmungen, Waldbrände, Inflation, Krieg – unsere Welt steht in Flammen, im wahrsten Sinne des Wortes.

Die Corona-Krise hat es gezeigt - Deutschland kann plötzlich doch digital: Homeoffice, eLearning, Videokonferenzen, virtuelle Konzerte. Und das ist nur die Spitze des Eisbergs an Chancen und Möglichkeiten der Digitalisierung. Doch kommt dieser Schub nicht viel zu spät? Thomas Middelhoff und Cornelius Boersch, beide Vorreiter in der Tech-Szene, rütteln in ihrem topaktuellen Buch wach: Deutschland hat in Sachen Digitalisierung den internationalen Anschluss verloren. Politik und Wirtschaftselite haben in den letzten Jahren die weltweite Entwicklung verschlafen.

The future is not what it used to be. In this volatile era, with the world changing rapidly, people are more curious than ever to know what lies ahead. Will relentless consumerism end up destroying our planet? Or can science and technology allow us to innovate our way out of trouble? Perhaps a greater social consciousness and community-based living will take over or, conversely, the competition for limited resources may result in everyone fighting for themselves.

Gina Miller came to prominence when she brought one of the most significant constitutional cases ever to be heard in the British Supreme Court. Gina successfully challenged the UK government's authority to trigger Article 50 - the formal notification to leave the European Union - without parliamentary approval. For standing up for what she believed was right, Miller became the target of not just racist and sexist verbal abuse but physical threats to her and her family.

So, you finally got that promotion. You're the boss now. The supervisor. The manager. The captain. The taskmaster. Those days of taking orders, running errands, and clock-watching are over. As exciting as all this might seem, once the rush of the promotion is over, you might be scratching your head wondering exactly what to do. Being the boss is never easy, but it's twice as hard for a woman. Either you're the dragon lady who rules with an iron fist or the mousey girl who gets drowned out at every meeting....

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

An essential resource for any working woman, What Works for Women at Work is a comprehensive and insightful guide for mastering office politics as a woman. Authored by Joan C. Williams, one of the nation's most-cited experts on women and work, and her daughter, writer Rachel Dempsey, this unique audiobook offers a multigenerational perspective into the realities of today's workplace.

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond.

 Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people's experience of work and leadership. What does it mean to be Black in corporate America today? How are racial dynamics in organizations changing? How do we build inclusive organizations? 

Há um século era certo que uma mulher formada tinha que escolher entre ter uma carreira ou uma família. Já no século XXI, as mulheres estão se formando no nível superior em números recordes, alcançando os principais títulos de pós-graduação e os cargos mais altos em maior escala. Elas têm melhores condições para seguir carreiras de longo prazo, e um maior número delas está tendo mais filhos. Como explicar, então, o persistente hiato salarial entre homens e mulheres?