Showing results for "C" in Marketing

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

Willkommen bei "CheesCommerce: Verkaufsstrategien für Thekenprofis" – dem Podcast, der die Kunst des Käseverkaufs in den Mittelpunkt stellt. Als Käsesommelier und Gastgeber, André Schneider, führen wir dich in die faszinierende Welt des Käsehandels ein und bieten dir wertvolle Einblicke, Tipps und Tricks, um deine Verkaufsfähigkeiten auf das nächste Level zu heben. In jeder Episode tauchen wir tief in Themen ein, die für Verkäuferinnen und Verkäufer hinter der Käsetheke von Interesse sind. Von der Käseherstellung und -beschreibung bis zur meisterhaften Präsentation, von ...

Marketing Minute with Paige C. Clark is a practical, no-fluff podcast designed for small business owners, entrepreneurs, and beginners who want to understand marketing without feeling overwhelmed. In short, bite-sized episodes, Paige Clark breaks down marketing, PR, and social media into simple, actionable strategies you can actually use — even if you’re just getting started. From social media content and visibility to referrals, advocacy, client experience, and marketing systems, each episode gives you clarity in minutes, not hours. This podcast is for entrepreneurs who: Want marketing ...

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

デジタルマーケティングの最前線にフォーカスしつつ、専門性の高いゲストを招き、旬のテーマについてインタビューするデジタルマーケティング専門Podcast番組。マーケターの課題解決に資する情報を声と文章（メディア内に別途記事として再編集）でお届けすることで、講談社の提供価値を広く伝えていきます。

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Sales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world examples to assist professors as they equip the next generation of sales professionals.

Im C-Level-Podcast spreche ich mit Geschäftsführer:innen, Gründer:innen und Entscheider:innen aus Chemnitz und Sachsen. Es geht um ihre persönlichen Wege, Erfolge und Rückschläge – und um ihre Vision für das Jahr 2042. Nahbar, authentisch und direkt aus der Region. Neue Folgen fast jeden Dienstag ;-)

Brought to you by the Arts Marketing Association, Diverse - C - Tea is a warm, candid, and inspiring podcast that explores the many flavors of leadership over a comforting cup of tea. Each episode invites leaders from across the arts, culture, and creative sectors to share honest reflections, bold ideas, and personal stories of navigating leadership through the lens of diversity, equity, and inclusion. Whether you're a seasoned leader or just starting your journey, pour yourself a brew and join us for insightful conversations that stir change, challenge norms, and celebrate diversity!

The first book to document this change, Mavericks at Work is business ""edutainment"" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success. Who’s going to write the next...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

A unique perspective on today's challenges for business owners and leaders. Four consultants; over 100 years experience, with a global perspective, offer views from marketing, business solutions and systems, financial, and IT perspectives. Produced by CommTogether - Podcasts Done For You https://commtogether.com.au

This That & The Other Show with Danny C. Fletcher will be a Podcast about a Variety of different People, Places and Things! Each week a New Episode will be posted. Danny C. Fletcher is a 35+ year veteran of Radio, TV and Cable. He is a Great Interviewer as well as an Entertainer himself. He has won numerous awards in Broadcasting, he is also an award-winning Singer, Songwriter and Actor.

Der Podcast über das Leben, das Lesen und das Schreiben. Der Video-Podcast mit Bestseller-Autor Alex Pohl (L.C. Frey / Oliver Moros u.a.) und Gästen aus allen Bereichen des Buch-Business. #selpublishing #verlag #selfpublisher #autorin #autorenleben #schreiben #kreativität Hosted on Acast. See acast.com/privacy for more information.

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.

"C-Suite Influence" offers in-depth conversations with regional leaders, exploring their distinctive leadership styles, motivations, learning methods, and the impactful content that shapes their leadership. Gain insight into their unique leadership journeys and discover the valuable content they recommend for aspiring leaders.

Cos’è questo Customer Success? Solo un modo più accattivante che nasconde il vecchio caro Servizio Clienti o anche altro? Perchè può essere importante per le nostre aziende?Posso applicarlo anche se mi occupo di vendere prodotti? Quali sono degli esempi di successo? Come posso fare a implementare una struttura di Customer Success?Queste sono alcune delle domande a cui vogliamo rispondere in questo Podcast, affrontando un aspetto alla volta in ogni puntata e raccontandovi storie, a volte di successo, a volte meno, che possano ispirarvi, divertirvi e informarvi.Vi aspettiamo su Customer ...

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.