Showing results for "Contemporary Marketing" in All Categories

Landon Connor is a man of many talents - all business magazines agree on that. My family calls me a workaholic, but being driven and career-focused is what turned me into a hotshot CEO. I have good reasons for keeping my personal life on hold. Then Maddie Jennings walks into my life and makes me question all my choices. Maddie says she hasn't met anyone like me before, and hopes she never will again. Good. I can't stand the thought of anyone else getting the reactions I do out of her when I boss her around, when I stand just a little too close.

The last time I saw Cade Whitley, I was the curvy, nerdy girl who tutored him in math. He was the popular boy who only saw me as a friend. Now he’s the CEO of the competition. The second we meet again, we start pushing each other’s buttons…then end up flirting.

As the hockey league’s star goalie, I live by three simple principles. I was killing it until a mishap tarnished my image. Now, management has me cleaning up my reputation and coaching a bunch of kids. And damn, those little punks are growing on me, and so is the program coordinator, Kendra. I’m hell-bent on proving myself, but my attraction to Kendra takes me by complete surprise. Her defenses are up, but I like a good challenge.

I moved to Chicago six months ago, determined to finally open my own bakery. My landlady was this sweet woman who treated me like her granddaughter. Then she sold the house. Now the devil himself is my landlord and neighbor, since I live in the guesthouse on his property. Declan Maxwell is moody, unreasonable, and takes himself far too seriously. Unfortunately for me, he’s also damn sexy. Then one day I come home injured from work and he surprises me by taking care of me. And kissing me. And just like that, all my best intentions go up in smoke.

I've always relished being a man of mystery. My LA hotel empire is public, but my private life as plain old Reid Davenport stays that way. Right up until it doesn't, and the tabloids threaten not just my privacy, but that of my family. I'd do anything to protect them from the limelight. But must it involve Hailey, the fiery PR consultant I can't stop fantasizing about? Hailey Connor keeps warning me she won't take on an uncooperative client. So why is she so compelled to help me?

I believe in rules to live by. It's how I built my reputation as Will Connor-the tough cop, and how I've survived being one. I give a hundred percent to the job, I care for my family, and I never, ever ignore my instincts. So when Paige turns my head, all my senses go on high alert. As the developmental director of a non-profit, Paige Lamonica meets a lot of people. That's how she got so good at reading them. But I enjoy surprising her at every turn. She keeps expecting a jerk. Maybe it's my confidence. Maybe it's my looks.

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business. 2025 UPDATED EDITION - all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later...

Am a Contemporary Writer and now Podcaster who is a fictionist and likes to bundle writings and podcasts with the trending technology, techniques and regular life