Showing results for "Copy That" in Personal Success

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

On Copy That!, producer/writer, Twilla Amin, chats it up over drinks with some of her favorite industry peeps about what it is like to work in Hollywood. However, they are going beyond the typical conversation of how they got started and what it is that they do, and talk about what it takes to survive and ultimately thrive in this field. Nothing is off the table as they discuss their journeys, the good, bad and the indifferent. If you are thinking about getting into the industry or just starting out, this podcast is for you. So listen in, maybe grab drinks and definitely take notes!

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail.