Showing results for "Decisions" in Marketing

Isaiah Industries’ 4 Key Decisions in-home presentation equips salespeople to determine a homeowner’s ideal roofing solution, build value, and increase both their margin and close rate.

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

Create your own guide to mastering the disciplines of organizational learning with this invaluable guide based on the national bestseller The Fifth Discipline. “The Fieldbook is a must read for anyone serious about building communities of common purpose, collective action, and continuous...

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

Welcome to The Next Decision Podcast, where industry leaders delve into pivotal choices shaping high-growth B2B companies. Hosted by Decision Counsel’s executive team—including CEO Sal Fuentes, President Ben Felix, and General Manager Jarie Bolander—each episode offers candid conversations with top product, marketing, and strategy experts. Discover the strategies behind successful go-to-market initiatives, organizational alignment, and market positioning. Subscribe for a masterclass in navigating the complex decisions that drive business success.

Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.

Snap Decisions gives you a behind-the-scenes look at the key decisions that shape how products, brands and personalities present themselves to the world. Two savvy marketers and Monday morning quarterbacks, Brian Marks and John Young, offer their analysis of marketing and tech news and interview fascinating people who make big decisions. Learn about unique journeys and how pivotal moments drove success.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

Welcome to "Data-Driven Decisions", a marketing podcast hosted by Zontee Hou that looks at the lessons that leaders can take from data to inform the best marketing practices and internal culture. As author of Data-Driven Personalization, Zontee discusses some of the key insights from the book and sits down with marketing experts from a variety of industries.

You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like ...

Welcome to CEO Decisions with Kamila® — the ultimate podcast for mission-driven CEOs, Coaches, and Consultants ready to scale their online programs with purpose, profit, and alignment.The go-to podcast for mission-driven CEOs, Coaches & Consultants ready to scale with strategy, sustainability, and alignment.I’m Kamila Brown Washington—Business Strategist and Creator of The Profitable Blueprint®, The CEO Growth Experience®, and The CEO Circle®. I’m here to challenge the limiting belief that impact and income are mutually exclusive.This podcast gives you unfiltered, ...

BrandTips™ It is a show about growing your business. About helping you become a smarter marketer. About helping you build the brand management skill so you can get exceptional results. BrandTips™ is a podcast from Brand Igniter® Inc. hosted by Peter Rodriguez. Peter is the CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in helping brands and business find new growth throuh marketing training, mentoring and brand strategy. Brand Igniter® Inc. works with clients in Canada and across 4 continents. The content is based on Peter's opinion and insight as an expert ...

Cheers! Mix, Click, and Code with Us! Welcome to the digital speakeasy where WordPress wizards and design dabblers come together to sip, critique, and fix the web one cocktail at a time! Boozy Browsing is the podcast that turns technical troubleshooting into happy hour entertainment. What’s on tap? Each episode, our tech-tipsy hosts serve up a fresh themed cocktail while dissecting websites with the precision of seasoned developers (and the honesty that comes after a drink or two). From “The CSS Spritzer” to “The WordPress Whiskey Sour,” we’re mixing drinks and fixing links!