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A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.

In his new book, Sell - the first book on the subject by an Indian practitioner of business - best-selling author and inspiration to generations of entrepreneurs Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller - whether of a product, a service, an idea, an organization or even personal skills - Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experience.

More than ever before, people today are more protective of their time and their money. And they've mastered how to dodge salespeople, resist standard sales techniques, and essentially control the sales process from start to finish. And they decide when you're finished. The second you abandon traditional closing techniques, the usual qualifying questions, and the typical sales formula - that's when you start partnering with your prospects and customers.

Twenty-eight and filthy rich, Matt Cannon is the youngest broker on Wall Street. He may be a "boy wonder", but he's every inch a man. Ask any woman-any night. But when Matt's latest fling makes scandalous headlines, his clients get anxious, and his bosses at Wolfe Investments level an ultimatum: Keep his assets zipped, get a "real" girlfriend, and clean up his act. Only one woman can help Matt with something this hard.