Showing results for "Development" in Consumer Behaviour & Market Research

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments and civil society more readily tackle such challenges as increasing productivity, breaking the cycle of poverty from one generation to the next, and acting on climate change.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says...

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

On a social media app with more than 1 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to your particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream...