Showing results for "Environment" in Marketing

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...

Throughout this season we are talking to people who lead, plan, design, build, facilitate and push through change within the built environment. Our aim is simple, to leave you informed and inspired. Enjoy.

Men and women often communicate differently in the business environment, and it's important to understand these differences to effectively collaborate and succeed. As renowned psychologist Adele Baaini explains, men tend to be more direct and assertive in their communication style, while women often adopt a more collaborative and empathetic approach.In the workplace, men may be more comfortable with self-promotion and highlighting their achievements, while women may be more inclined to share credit and focus on the team's collective success. These gender-based communication patterns can lead ...

The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches ...

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance.