Showing results for "For the People" in Consumer Behaviour & Market Research

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Through engaging storytelling, human behavior insights, and proven design techniques, Kevin Kelley—an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of "convening"—unfolds why physical places are essential to civil society, business, and community.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise...

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.  

The unabridged, downloadable audiobook edition of Kay-Yut Chen and Marina Krakovsky's practical guide, Secrets of the Moneylab: How Understanding People Will Increase Your Profits, read by the actor Matt Addis. Sensational books like Freakonomics have shown how human behaviour follows...

What do you do when you hear of an interesting brand or person? You Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand. In today's hyperconnected and hypercompetitive...

This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs. From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and...

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.