Showing results for "Fundamentals" in Marketing & Sales

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Confused by Google Ads? Still on the ‘someday one day’ list? Now’s the time to change that. In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads. Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads” In 7 episodes you’ll learn Why you need to use Google Ads for your businessHow to write ads that attract new customers Targeting & how to show your ads to the right peopleHow to pay the right amount for each click & how the AI can helpBuilding campaigns ...

Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the best-selling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

Whether you work in real estate, in mortgage lending, the housing policy sphere, or are simply just interested in the things that impact the world of housing finance, this podcast is for you. Join Garrett Hartzog as he leverages two decades of experience in the public and private sector to explore the topics you need to know in an engaging and informative matter.

Would you like to be given the fundamentals of sales? Do you want to know exactly what you need to do to be a sales pro? Well “Builder of Sales Champions” Tom Hopkins is here to show you how by giving you those fundamentals.