Showing results for "G" in Marketing & Sales

Nach über zehn Jahren als Wirtschafts- und Technologiejournalist bei t3n und W&V und drei Jahren als Product Owner in einem SaaS-Unternehmen weiß Jochen G. Fuchs, was E-Commerce-Praktiker wirklich brauchen – und was nicht. In The BuyBeat spricht er jede Woche mit Menschen, die den digitalen Handel operativ gestalten. Keine CEO-Monologe, keine Strategie-Wolken, sondern Wissen, das am nächsten Morgen auf dem Schreibtisch landet. Ob Shopmanagerin, Teamlead oder E-Commerce-Spezialist: Hier gibt es Insights von Praktikern für Praktiker. Ohne Buzzword-Bingo, dafür von Leuten, die wissen, ...

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision...

Selling depends on a relationship. That relationship might last only a few minutes, or extend through an entire lifetime, but in order to conduct a sales transaction, there must be a relationship. The Power of Charisma authors Dan Strutzel and Traci Shoblom will show you the way. Every profession must change in order to keep up with the times. There’s an old saying that even if your company makes the best buggy whip, your sales people still won’t be able to sell them because no one has horse buggies anymore. We have cars. Times change. Products change. Sales is changing too.

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

The first book to document this change, Mavericks at Work is business ""edutainment"" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success. Who’s going to write the next...

Somos una agencia de publicidad, pero antes, somos creadores. Este espacio lo creamos para platicar sobre temas que nos apasionan con invitados que nos inspiran.

Got a story burning inside you—but no clue where to start (or how to finish)? Or maybe you’ve already published but want to grow your reach, your readers, and your confidence as an author?Welcome to From Writer to Author: The Podcast, where we get real about what it takes to become a successful author. Hosted by Veronica G.—Amazon bestselling author of ten books (including two international bestsellers), book editor, formatter, and coach—this show is your weekly roadmap to writing better, publishing smarter, and building a thriving author business that lasts.Drawing on nearly two ...

🎙️ Welcome to The S.O.G Podcast, hosted by RJ S.O.G, J Dub S.O.G, and MO S.O.G (A.K.A Mr MO) 🎙️🌟 Dive into Meaningful Discussions 🌟Join us and our hosts RJ S.O.G, J Dub S.O.G, and MO S.O.G as we explore a wide range of topics, addressing the challenges individuals encounter in their everyday lives. Our mission? To empower you to live a life that is of God, as sons of God.👥 Be Part of the Conversation 👥Guided by our diverse hosts, we offer engaging content designed to provide valuable insights and help you overcome life’s hurdles. We're here to make a positive impact!...

The G.E.M. Series powered by RocketLevel educates, guides, and motivates young professionals who believe in the dynamic shift to break the corporate ladder and invest in themselves. On this podcast, we provide the tools you need to set ambitious goals, execute like a pro and develop a fearless mindset! Many people have big dreams of working for themselves, but don’t know where, when, or how to start. Whether interviewing guests about their personal entrepreneurial journeys, analyzing the latest marketing trends, or sharing our personal knowledge about the joys of working for yourself, The ...

The G Factor is an exclusive podcast filled with marketing tactics for businesses and organizations searching for tools and sound marketing advice to gain an advantage over competitors. The G Factor Podcast is presented by veteran marketing, communication and digital influencers. Not always serious, Lauren and Tony also take time to review food and food trends, cars, entertainment and other general topics.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.

הפודקאסט של G-CMO המקום שבו מקבלים השראה, מעמיקים ולומדים מסמנכ"לי השיווק הישראליים המצליחים בעולם. עם סופי מלניק ושירי גרוסברד הפודקאסט בשיתוף ADIO השותפה העסקית של Spotify. ADIO מציעה גם למותגים גלובליים לפגוש את הקהל הרלוונטי שלהם ב-Spotify בכל טריטוריה בעולם!

Welcome to M&G Agency Life, a journey through the dynamic world of marketing, design, and digital with hosts Aimee and Pete. Mearns & Gill, an Aberdeen-based agency, is the backdrop for insightful discussions and behind-the-scenes glimpses into agency life. Aimee, Pete and the team share insider knowledge, and explore topics ranging from brand strategy to media solutions.Join them as they explore the diverse landscape of agency work, serving clients across various sectors with creativity, expertise and lot's of fun along the way.