Showing results for "G" in Marketing & Sales

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision...

Got a story burning inside you—but no clue where to start (or how to finish)? Or maybe you’ve already published but want to grow your reach, your readers, and your confidence as an author?Welcome to From Writer to Author: The Podcast, where we get real about what it takes to become a successful author. Hosted by Veronica G.—Amazon bestselling author of ten books (including two international bestsellers), book editor, formatter, and coach—this show is your weekly roadmap to writing better, publishing smarter, and building a thriving author business that lasts.Drawing on nearly two ...

The first book to document this change, Mavericks at Work is business ""edutainment"" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success. Who’s going to write the next...

Somos una agencia de publicidad, pero antes, somos creadores. Este espacio lo creamos para platicar sobre temas que nos apasionan con invitados que nos inspiran.

🎙️ Welcome to The S.O.G Podcast, hosted by RJ S.O.G, J Dub S.O.G, and MO S.O.G (A.K.A Mr MO) 🎙️🌟 Dive into Meaningful Discussions 🌟Join us and our hosts RJ S.O.G, J Dub S.O.G, and MO S.O.G as we explore a wide range of topics, addressing the challenges individuals encounter in their everyday lives. Our mission? To empower you to live a life that is of God, as sons of God.👥 Be Part of the Conversation 👥Guided by our diverse hosts, we offer engaging content designed to provide valuable insights and help you overcome life’s hurdles. We're here to make a positive impact!...

The G.E.M. Series powered by RocketLevel educates, guides, and motivates young professionals who believe in the dynamic shift to break the corporate ladder and invest in themselves. On this podcast, we provide the tools you need to set ambitious goals, execute like a pro and develop a fearless mindset! Many people have big dreams of working for themselves, but don’t know where, when, or how to start. Whether interviewing guests about their personal entrepreneurial journeys, analyzing the latest marketing trends, or sharing our personal knowledge about the joys of working for yourself, The ...

The G Factor is an exclusive podcast filled with marketing tactics for businesses and organizations searching for tools and sound marketing advice to gain an advantage over competitors. The G Factor Podcast is presented by veteran marketing, communication and digital influencers. Not always serious, Lauren and Tony also take time to review food and food trends, cars, entertainment and other general topics.

Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.

Stellar Customer Service gives you access to the wisdom and expertise of Pryor Learning in enhancing customer service at all levels and all industries. Anyone whose job has a public interface—and anyone who manages personnel who do—will find this book a concise, enjoyable, and indispensable guide.

Un espacio para hablar de la publicidad dentro del mundo de los videojuegos.

What Shenanigans will Gwen get into next?

הפודקאסט של G-CMO המקום שבו מקבלים השראה, מעמיקים ולומדים מסמנכ"לי השיווק הישראליים המצליחים בעולם. עם סופי מלניק ושירי גרוסברד הפודקאסט בשיתוף ADIO השותפה העסקית של Spotify. ADIO מציעה גם למותגים גלובליים לפגוש את הקהל הרלוונטי שלהם ב-Spotify בכל טריטוריה בעולם!

Welcome to M&G Agency Life, a journey through the dynamic world of marketing, design, and digital with hosts Aimee and Pete. Mearns & Gill, an Aberdeen-based agency, is the backdrop for insightful discussions and behind-the-scenes glimpses into agency life. Aimee, Pete and the team share insider knowledge, and explore topics ranging from brand strategy to media solutions.Join them as they explore the diverse landscape of agency work, serving clients across various sectors with creativity, expertise and lot's of fun along the way.

I know what it is like to worry about a small business.That is why I used my marketing experience to build my own businesses with a strategy to help create a thriving business community.Stop worrying and instead start thriving.