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The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Entrepreneurs are information hounds, well-organized people who analyze new trends, not only for new ideas but for new twists on new ideas. They are "doers" who not only develop or invent, but have the courage to commit to an idea, implement it and follow through. In Entrepreneurial Thinking by Mike Vance, you'll learn the specific action steps you need to become more like an entrepreneur in thought and deed...

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Denúncia contundente do atual sistema financeiro global, este livro examina com rigor a maneira como o valor econômico foi atribuído ao longo da história e revela como a teoria econômica falhou em definir com clareza a diferença entre produção e apropriação de valor. Mariana Mazzucato argumenta que essa distinção cada vez menos nítida vem permitindo que certos atores econômicos se movimentem predatoriamente em torno de um valor existente ou, pior ainda, o destruam.

In diesem dringenden, maßgeblichen Hörbuch legt Bill Gates einen weitreichenden, praktischen - und zugänglichen - Plan dafür vor, wie die Welt die Treibhausgasemissionen rechtzeitig auf Null senken kann, um eine Klimakatastrophe zu verhindern. Seit einem Jahrzehnt untersucht Bill Gates die Ursachen und Auswirkungen des Klimawandels. Mithilfe von Experten aus Physik, Chemie, Biologie, Ingenieurwesen, Politikwissenschaft und Finanzwesen hat er sich auf das konzentriert, was getan werden muss, um die unserem Planeten bevorstehende Umweltkatastrophe zu verhindern.

Packed with expert insights, real-world examples, and proven frameworks, Remote Hiring Guide for Employers equips you with everything you need to recruit and retain world-class talent in a competitive digital economy.