Showing results for "Good" in Marketing

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Welcome to the Fresh Patch Podcast where we talk about everything, from dog training, to potty talk. It's time to save your rugs, and get REAL! Fresh Patch has been featured on Shark Tank, Oprah and the Today Show. We're here to discuss why every pet owner should have real grass and the benefits that come with it. So sit back, relax, grab some treats and cuddle your furry friend, you won't want to miss an episode!

The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes listeners behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant ...

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

Born Good is a brand building firm for those who see good in their foundation and growth as their future.Find Out Morehttps://borngood.co/

Wake up and smell the chaos ☕️🌞 Join Mike Baggs and Malena Roche for your slightly unhinged breakfast show for culture, business, and the internet. Digging into the why, how social media actually shapes what we buy, believe, and become. Behavioural economics meets internet culture. We promise it's not another “One weird trick to make your crypto account go viral with unemployed dads" scam. Promise.

The Good AI Podcast (GAP) is where artificial intelligence in media planning and buying meets practical application. Hosted by Jonathan Gudai, CEO of AdOmni and Board Member of DPAA, each episode focuses on how real teams are using AI to solve real problems in marketing, media and creative work. Actionable conversations help listeners close the GAP between understanding AI and applying it. The show brings together builders, operators and innovators who share the tools, workflows and lessons that move ideas into the real world. Brought to you in partnership with the DPAA.

In Good Company, where relationships drive results, with your host, Lisa Kilrea. In each episode, we explore how great leaders build trust, inspire teams, and turn meaningful connections into real success.

Limiting beliefs, imposter syndrome and perfectionism?They can affect even the best of us.I hope you will feel 1% more motivated, more inspired and more confident after each episode.I create done-for-you coaching workshops which you can + use to your audience.✨Free coaching tool to help your clients overcome limiting beliefs: https://shikahanuar.com/gift⭐️Launch your own signature courses with my done-for-you coaching tools : https://shikahanuar.shopYou can contact me at shikah@shikahanuar.com--

A podcast for Financial Advisors, Asset Managers, and those interested in a behind-the-scenes look at the industry. Nic Nielsen's a financial advisor, Corey Keating provides marketing for financial advisors. They’re both fired up about the current opportunities in the industry, growing their businesses, attracting more clients, creating better marketing programs on top of their shared desire to talk basketball, sports cards, fitness, family, and bunch of other random topics. **Ideal for those looking to grow**

Welcome to Good Girls Eat Dinner, the most interesting dinner party you'll ever go to, now in takeaway form. Since 2015 we’ve been on a mission to provide more visible, female role models across the creative industries and beyond. At our popular real-life events we serve up four gloriously inspiring female speakers between the courses of a delicious meal. It always leaves everyone hungry for more, so here on the podcast we’ll dedicate a whole episode to each incredible guest. We won't be eating dinner but you certainly can! Join me, Jo Wallace (Executive Creative Director by day, founder...

"Good Enough Isn’t" is a podcast about the hard truths behind growth, leadership, and innovation in the age of AI. Hosted by Patrick Patterson and Myles Biggs of Level Agency, each episode cuts through the hype to explore what’s working — and what isn’t, in business, technology, and marketing. Expect bold insights, unfiltered conversations, and a relentless focus on results. Because in a world moving this fast, good enough… isn’t.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

Good Assumptions explores how to turn those Assumptions in Marketing into Outcomes. We Cover a Collection of Topics, from basic Marketing 101 topics on how to start from scratch with a new company, to building out an enterprise level Martech Stack to optimize operations and growth in a mature organizations. From the Basics of Branding to Behavioral Lead Scoring, will explore topics in Marketing through Work Session, AI Generated Overviews and Q&A sessions.