Showing results for "H" in Marketing

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.

The ARCitect Sessions is a strategy podcast for founders in aesthetics, wellness, and personal development. We’ll talk through your positioning and offers, your content and visibility, and the systems that make the whole thing run without you holding it together 24/7. Sometimes it’s a teardown, sometimes it’s a deep dive—always practical.

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🎙 Benvenuti nel podcast di H.EDDA Scrittura e MarketingQui trasformiamo le parole in strumenti concreti per raccontare storie, condividere conoscenze e guidare progetti editoriali e divulgativi.Ogni episodio riprende e approfondisce gli articoli del nostro editoriale Informazioni Digital Writing, offrendoti spunti, strategie e ispirazioni per sviluppare la tua comunicazione con un approccio personalizzato e strategico.Guido chi desidera valorizzare la propria storia e realizzare obiettivi editoriali concreti, trasformando idee in progetti di valore grazie a esperienza e strumenti avanzati...

Welcome to h+h Connect, the podcast series that brings you insights and inspiration to enhance your business, creativity, and overall inspiration. I'm your host Darrin Stern, and I'm thrilled to embark on this journey with all of you.

Was macht eine Marke stark, einzigartig und damit wertvoll? Erfolgreiche Marken erzeugen ein "Wir-Gefühl, weiß der Marketing-Stratege Hermann H. Wala. Für den Aufbau einer unverwechselbaren Marke bietet sein "Wir-Marken-Konzept" klare und gut umsetzbare Strategien. "Nicht mehr die Großen fressen die Kleinen oder die Schnellen die Langsamen, sondern die "Wert-vollen" diejenigen, die es nicht schafften, ihre Wer-te glaubwürdig zu transportieren", sagt Hermann H. Wala.

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.

Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.

Hermann H. Wala, Autor des Best- und Longsellers von "Meine Marke", half mit seinem bewährten Erfolgskonzept der WIR-MARKEN einer Vielzahl an Unternehmen, ihre Produkte in den Köpfen und Herzen der Kunden zu etablieren. In seinem neuen Hörbuch "Ich, endlich einzigartig" wendet sich der Erfolgsautor und Markenexperte nun an jeden Einzelnen - und zeigt, wie man sich systematisch als Marke positionieren kann. Er erklärt, warum es gerade in der heutigen Zeit so wichtig ist, die eigene Person als authentische ICH-MARKE zu präsentieren und das eigene Profil zu schärfen.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

The H.I.T. Podcast curates the top news and information to deliver a brief, high impact overview designed specifically for the Human Resources professional, business person, and company executive. The Podcast is powered by Montage Insurance Solutions.

T.U.H.A.F. pazarlama aygıtını karmaşık ve anlaşılmaz tanımlardan, deyimlerden arındırıyor. Pazarlamayı, şirketleri daha kârlı daha başarılı hale getiren bir yönetim disiplini olarak bize anlatıyor. Ekonomi bilimi gibi pazarlama da sıkıcı bilimler arasında sayılır. Pazarlama, İmer Özer'in kalemiyle zihin açıcı olmakla da kalmıyor, eğlenceli bir etkinliğe dönüşüyor ve büyük bir zevkle dinleniyor.

Scopri i segreti della scrittura e del marketing ascoltando gli articoli più interessanti del nostro sito, letti per te. Ogni episodio ti offre consigli pratici e strategie efficaci per migliorare la tua scrittura e far crescere il tuo brand.-Argomento: Scrittura e Marketing-Utilità: Tecniche e approfondimento. Apprendimento della lingua italiana. -Lettura di audioarticoli pubblicati nell'Editoriale INFORMAZIONI DIGITAL WRITING-Voce: H.EDDA Scrittrice Professionista specialista in Autobiografia Romanzata. Estimatrice Talenti. - Content Manager - Digital Marketer - Editor Ti ringrazio per...

薬事事業13年、セールスライター9年 売上アップ・生き残り続けられる事業主になるための術を発信 ーーー自己紹介ーーー ■代表　江良公宏 ・薬剤師 ・合同会社B&H Promoter's CEO ・薬機法ライティングのパイオニア ・マーケティング・セールスライティング ・薬機法コンサルティング 　→東証プライム上場企業から中小・海外企業までサポート ・講師 　→宣伝会議・日本化粧品検定ほか多数実績あり ■広報　福重舞（まいちー） ・"変われない"...

In a world saturated with flashy get-rich-quick schemes and Instagram influencers flaunting their "perfect" online lives, it's high time for a breath of fresh air in the realm of making money online. Welcome to **Beyond The Bull$h%t:** the podcast where I cut through the smoke and mirrors to reveal the raw, unfiltered truth about what’s legit, what’s worth it and what’s a straight up scam in the world of making money online. Hosted by yours truly, Vicki Pollack. I am a seasoned entrepreneur and online business enthusiast. I have built a 6 figure annual business online for the last 10 ...

Qual è la caratteristica che ogni Professionista sul mercato possiede per sua natura? Facile, il Professionista è solo con se stesso!Non può contare su dipendenti e manager che gli facciano girare le attività, né soci per confrontarsi sulla strategia globale.Professionista A.L.P.H.A. è il primo Podcast riservato ai Professionisti italiani che vogliono Evolvere, Emergere, Eccellere in questo mercato impossibile.Avanti, non sei solo, non sei sola!Io sono Alessandro Principali, partiamo!

Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la concurrence". Cette suite du bestseller mondial "Stratégie Océan Bleu" révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable. "Cap sur l'Océan Bleu" vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.

The relationship between brands and consumers is no longer transactional, it's immersive, intelligent, and deeply human. As AI rewrites how we understand behaviour, and brand collaborations blur the lines between culture and commerce, marketing is entering its most transformative chapter yet. Personalisation isn't just a buzzword, it's the baseline. Creativity is backed by data and every campaign is a conversation. Get ready to explore what it takes to not just follow the trend, but shape it.

Let's create some brand mischief together with the CEO M.I.S.C.H.I.E.F. Maker podcast. We are so tired of listening to shows that generically skim over the meat of business and marketing without planting a flag on their turf that represents the reality of life. Each guest Mary Kathryn Johnson interviews will share their experience with the Mindset Shifts (published on Mondays), Impact & Innovation (published on Wednesdays), and Strategy & Tactics (published on Fridays) that have contributed to their success. Only we help our listeners understand business and marketing from the Mindset required...