Showing results for "History of Public Relations" in All Categories

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

This book by military strategist Andrew F. Krepinevich, Jr., is the definitive take on the race for military dominance in the twenty-first century. It shows how militaries that successfully pursue disruptive innovation can gain a major advantage over their rivals, while those that fail to do so risk exposing their countries to great danger.

In the first intellectual history of neoliberal globalism, author Quinn Slobodian follows a group of thinkers from the ashes of the Habsburg Empire to the creation of the World Trade Organization to show that neoliberalism emerged less to shrink government and abolish regulations than to redeploy them at a global level.

Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional ...

America in Retreat identifies a profound crisis on the global horizon. As Americans seek to withdraw from the world to tend to domestic problems, America’s adversaries spy opportunity. Vladimir Putin's ambitions to restore the glory of the czarist empire go effectively unchecked, as do China's attempts to expand its maritime claims in the South China Sea, as do Iran's efforts to develop nuclear capabilities.

From the Industrial Revolution to the age of artificial intelligence, The Technology Trap takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members.

Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics - China's politics, its vast social changes, and its economic development - few have focused on how this increasingly powerful nation has become more active and assertive throughout the world.

Small Wars, Big Data provides groundbreaking perspectives for how small wars can be better strategized and favorably won to the benefit of the local population.

Many see China's rise as a threat to US leadership in Asia and beyond. Thomas J. Christensen argues instead that the real challenge lies in dissuading China from regional aggression while eliciting its global cooperation. Drawing on decades of scholarship and experience as a senior diplomat, Christensen offers a deep perspective on China's military and economic capacity. Assessing China's political outlook and strategic goals, Christensen shows how nationalism and the threat of domestic instability influence the party's decisions about regional and global affairs.

Covering the period from 1936 to 1953, Empire of Ideas reveals how and why image first became a component of foreign policy, prompting policymakers to embrace such techniques as propaganda, educational exchanges, cultural exhibits, overseas libraries, and domestic public relations.

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.

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